Opel three diamond drill tips to teach your worry-free shopping

rise! rise! rise! Is this the key word of our time? Entering 2014, the rising house prices that made the Chinese breathless, finally began to have the phenomenon of “stopping up”, but the house did not rise, and the diamonds went up again! Since the beginning of the year, the price of diamonds has become more fierce, and the price has risen. The author visited various jewellery stores and found that the diamonds have risen quite amazingly.

Diamonds, small in size, have enormous value and have become more popular in recent years. Marriage and buying diamonds have already become a new wave of marriage in China. In recent years, diamonds have become a good financial product. This is exactly the case, diamond investment has become a hot topic in the streets and circles, and many people are competing to shoot. Therefore, diamonds have become the "crazy stone" of the current jewelry industry.

Leading the rise of the 2014 diamond into a crazy stone

In contrast to the continuous plunge in gold last year, the price of diamonds has steadily increased and is on the rise. In 2014, the price of diamonds has been rising all the way. The price of diamonds in the first three months has risen by more than 10%. De Beers Diamond Trading Company, the world's largest supplier of rough diamonds, has continuously raised the price of diamond rough diamonds. The reason for the rise in diamonds is, first and foremost, the rise in the price of rough diamonds. Diamond resources are a non-renewable resource. At present, global diamond production is declining. Experts predict that after 40 years, existing diamond minerals will be exhausted, and the demand for diamonds has been increasing. The price of diamonds will continue to rise. . There is also a rise in the cost of rising labor costs and sales channels.

In fact, the rise in prices has not dispelled the enthusiasm of consumers and investors for diamonds. According to statistics, since the beginning of May 2013, the national diamond sales volume has rapidly increased by more than 1 billion yuan, of which 2 to 5 carats of diamond consumption has increased by more than 40%. Different from previous years' consumption, this year's diamond consumption is more of an investment behavior. Carats with tens of thousands of dollars have become a hot investment. In jewelry stores, customers often buy a few carats of loose diamonds at a time. Diamond investment has begun to become "crazy."

The rise does not rise, Opel Lia, the resentment but win the customer praise

The author visited various jewellery stores and found that the prices of many jewellery brands have quietly raised their prices. Compared with the previous products of the same quality, the range is about 15%-25%. In the case of a “up” in the country, the jewellery e-commerce brand Opel Li is still “going its own way”. In the peak season of 5.1 jewellery sales, Ou Baoli insisted on maintaining the original price, and recently launched special loose diamonds, full reduction activities, and presented value. Thousands of dollars in drilling offers, but also prepared a 30,000 yuan Aegean two honeymoon tour awards..., the biggest benefit to consumers, called "the most violent promotion in history", dubbed by the peers as "dead Rhythm".

The reason why it was misunderstood by the peers is that in the entire jewelry retail industry, it is rare to see a jewelry brand dare to make such a big profit. This is because the model is different. When Opel appeared on the scene five years ago, the high price of diamonds was pulled down. Altar, in terms of the price and priority of high-quality diamonds, Opel has its own unique advantages.

Factory direct mode brings benefits to consumers

Opel's predecessor was the top three factories in the domestic diamond processing industry. In the industry, Opelli was the first diamond retailer to open up barriers between factories and consumers. “We skip the middlemen and ship the factories. The price is the price."

With the help of the network platform, Opel's diamond data is directly connected with the South African diamond database, real-time update, realizing the compression of the industry chain, allowing customers to enjoy the price and quality of South African diamonds in China. The price is half or more cheaper than the mall, and it is no wonder that Opel has always maintained a great advantage in the market.

Jewelry e-commerce era subverts traditional jewelry price system

Opel has already become one of the top ten brands of jewelry e-commerce. Now Opel's official website mall, to bring customers a superb online shopping experience, daily access traffic data is at the top of the industry. Cooperating with the offline self-employed experience store, the jewelry factory can directly connect with the customers, eliminate the layer-by-layer deduction of the brand retailers, and let the price return to rationality. At the same time, with the existence of e-commerce jewelry, the traditional jewelry pricing method has also been greatly In the test, the pricing method used by jewellery merchants in shopping malls is to increase the markup rate sharply first, and to attract them with a large discount. Because shopping malls do promotions, they often have to make big discounts.

In the world of jewellery e-commerce, the whole world is flat, and the price pricing method is the trend of e-commerce jewellery. In the whole process of understanding, the author also found that some brands of traditional jewellery are 50% off than Opel. The price is higher!

Three tips to teach you to worry about buying diamonds

How can I buy diamonds that are good and save money when the price of diamonds rises all the way? The author visited the owner of Opel Liliang of Kangwangzhong Road in Guangzhou. She gave us a detailed introduction to the skills of diamond purchase, so that consumers can buy diamonds without worry.

Buying Tip One: Diamonds and empty trays are bought separately and clearly understood.

Miss Liang first introduced that Opel is different from traditional jewelry brands. Opel can provide personalized customization services. When consumers buy diamond rings, they can choose diamonds and rings separately, whether it is the price of diamonds or the price of empty trays. You can do it clearly and clearly, and the freedom of diamonds and styles is greater. After selecting diamonds and empty trays, the masters will process them inlaid on the spot, saving money and individuality. The relatives of the jewelry craftsman will create the diamond ring process for you. It is a more general experience.

This is very difficult to do in traditional jewelry stores, because it will affect the profits of jewelry retailers in the mall. Most of the traditional jewelry stores are IJ-colored diamonds. The excellent diamonds are sold at high prices and are in stock. Very few, on-site inlays and diamonds are purchased separately. You can choose your favorite diamonds and empty holders. Even rare diamonds and styles can be customized. This is why Opel is more custom-made than traditional jewelry merchants. The main reason for saving money. Attentive consumers can calculate the price of diamonds and bears separately, and then compare them with the price of finished diamonds to know the mystery.

Option 2: The more pure, clean and bigger the diamond is, the more valuable it is.

Whether a diamond has an investment collection value must be measured from four criteria in order to make a correct judgment. These four standards are called the 4C standard. The color, clarity and size are an important part of the diamond valuation: the color is divided into D to Z according to the international standard diamond, 23 grades, of which the pure white grade is D grade, the secondary grade is E grade, so the order is to Z, From the perspective of investment, it is best to buy D-grade diamonds. The lower the level of diamond investment, the smaller the value of collection.

The clarity is also graded. The smaller the number of diamond inclusions and the smaller the volume, the more perfect its shape. There are no diamonds with inclusions and surface flaws. It is very rare and valuable. It is sure to invest in diamonds. To purchase diamonds above the VS level;

In general, when buying diamonds, in the case of the same color and clarity, the larger the diamond, the greater the potential for investment appreciation. Usually diamond investment will choose diamonds above the carat. According to national jewellery and jade standards, diamonds below 20 points are not graded, and the value of investment is very small. Nowadays, many diamond ornaments have the effect of designing large diamonds with large diamonds, even more dazzling than large diamonds. If you only wear them, you can consider buying them. But if you use it for investment, try to choose a big diamond to have a real investment value.

Option 3: K gold inlay is more solid, heart and arrow are more perfect

In diamond inlays, 18K gold is more solid than platinum, 18K white gold, which is AU750. It is made of 75% gold with other elements. Its hardness is high, it is the most suitable metal for diamonds. Can make more styles, so the general fashion styles are made by K gold, and the price is also cheaper than platinum. Platinum, which is a kind of pure "Platinum", is too unsuitable for inlaying because its hardness is lower than that of K gold. The soft texture limits the choice of style, except for the difficulty of processing, such as during wearing. In the event of an impact, the phenomenon of “falling stones” is more likely to occur. For diamonds, diamonds are the most important factor affecting price, so jewelry experts recommend using K gold inlays.

Among the four parameters of a diamond 4C standard, diamond cutting is an indicator directly affected by human factors. A well-cut diamond that reflects light onto different flaps and then scatters from the top of the diamond, adding a flash of fire, called the "fire" of the diamond. Therefore, in order to wear more sparkling and to invest more valuable, it is necessary to choose diamonds with excellent cutting process. The most popular cutting-edge cutting process in the current market is the “Heart of Hearts and Arrows” process, which is the newest grade cut, and is the perfect way to present the diamonds.

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