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Life is a lyrical poem, full of pride of "Da Jiang East to wash away"; life is a melodious song, playing different notes; life is a glass of wine, exudes a charming mellow; Life is a pot of fragrant tea, implies a touch of fragrance. I even talk to friends and chatting about life always talked about this issue, we often lament life is not easy, indeed, life is like a self-directed TV series, a comedy laughter, a field of nostalgia, a field of nostalgia Field sweat struggle, a failure of the curse, a successful field of pride, it is like a blank sheet, waiting for us to create, to taste, to experience, because only carefully created, savoring, Happy experience, can only enjoy the colorful life. However, the rapid social development has, however, printed a blind passion of the times. Humankind never entered such an era of abundant information resources but so fickle. The details of life are gradually being ignored by us. Cultural sprites, art design, urban planning, etc., which should have been the focus of people's attention, are inadvertently embarked on a habitual pattern of pursuing quickness, similarity, numbness and perfunctory treatment. So, "fast!", "Efficiency!", "High-speed" these words seem to have become the main theme of humanity, our life more and more deformity, once in a while, we bathed in the beautiful afternoon sun, sitting in a corner of the cafeteria , Point on a classic afternoon tea, accompanied by a delicious cake, looking out the window to go to the crowd, listening to soothing music, and today, enjoy less and less leisurely people, the freehand Also slowly away, people's lives squeezed by commercial material was extremely cramped, the same space, the same product, the same thinking point of view, the same excitement, the same rush. . . . . . Faced with such a social and market environment, how do we make our industry and life ideal to cultivate rich flowers in barren land? As a leader in the Chinese men's clothing industry, TEDELON know that the traditional form of clothing manufacturing will tragically suffer from history Of the elimination, replaced, it must be those who pay attention to culture and taste, to create art and embody the value of customers as the center, with scientific philosophy and ways to provide fashion products and life brand creators. In retrospect, we found that Prince Dragon, one of the leading brands in the Chinese men's clothing industry from its birth to the present 18 years ago, has always insisted on the strategy of "building a culture-oriented brand." From the birth of the brand to the now open "Jiangdong era". It's every step, the exception is very solid and clear, just because the Prince Dragon bear in mind: TEDELON is not just a simple men's clothing, but a way of being respected by consumers, we want to give consumers not Just a piece of clothing, but also the transmission of a concept of life, is a life-like attitude to enjoy life, we hope that when consumers walked into Prince Edward, you can have a sense of surprise and enjoyment, you can feel a The brand passed the happiness in the process of consumption. As a result, the princelings began to kill out of the business and leisure rejuvenation to go fashion rejuvenation line and open up the "elegant" line, which clearly put forward the "elegant life" brand concept, and now, Prince Edward Spring and summer 2014 clearly locked "indifference Walker "theme and leads to" elegant new style "concept, advocating the elegant attitude towards life throughout the brand R & D design process and marketing management. However, what is "elegant" and how can we achieve "elegant life"? With the rapid development of the Internet era, more and more young people are becoming less and less dependent on traditional shopping forms and more of them Spending time online, the kind of fun shopping seems to be farther and farther away from them, for which we in the image of the environment to introduce an increase of cultural life experience, and Prince Edward Dragon Lin'an living museum opened in Hangzhou is TEDELON team The creation of "Elegant Style" is the birth of Taizilong's first experiential living museum. It is also a new interpretation of TEDELON's style of "elegant new style." It not only integrates the TEDELON team's "fast paced, slow life" Design concept, matching Southeast Asian design style scenes, display, color, furnishings and other aspects are vividly demonstrated the natural, elegant, atmospheric style, exudes a touch of "Home" warmth, both in space creation or store display On, have followed the "Jane life art space" design style. The first floor mainly emphasizes the principle of "home life", so that every customer who enters the store can stop in a hurry, feel the warmth of home, enjoy the shopping, the warmth of the family, and the second floor It is a exclusive space reserved for VIP customers, so that they can meet their friends here. We hope that through such a space design to project a relaxed, warm, easy-going store atmosphere, so that every customer can enter into the shop in the process of spending slowly relax the tension, revisit the rare and freehand life, thin Quality life, enjoy an elegant happy life. This is the Prince Dragon has been the pursuit of the dream, has always wanted to create that fashion industry, "Harmony House." Today's workplace competition is cruel, the market is intense game, the pressure of life is huge, but in a tight, busy, rushing day-to-day life, we should strive to find a trace of quiet and elegant. When you look at the rise of sunrise, I feel delighted. I can see the success or failure calmly and simply, calmly and calmly treat what we meet and treat the people around us in a tolerant and serious manner. Life, what should I do? I think life should be a laughing or not, no matter what life reports us. Report us to the pain, then also with a smile; to report to us in difficulty, then it is also a poetic beauty; reported to us setbacks, then also with tenacity, smiling in the face of the process, one Point a drop toward eternity. "Elegant", should be everywhere, close to the ideal of people to explore and the pursuit of the real life: elegant taste of life, elegant decoration, people doing things elegant, elegant, elegant, talkative and elegant. So, let us try hard to try "elegant new style" into the life, let oneself become more elegant, make the happy sail here. Gan Qing Ning Lanzhou Marketing Center Manager Huang Tel
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