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For women's franchisees, want to make a women's clothing store, there are many factors to consider. For example, how to choose a good store, how to go better business. These problems are all women's franchisees need to consider. Of course, the first thing that needs to be dealt with is the question of store location, because a good store location has a great influence on the operation of a store. So, how to choose a better store it? Valley clothing ladies Xiaobian reminded: women's shop site pay attention to understanding the female psychology.
Relevant data indicate that: Women are more dependent on store locations than men. A shopping center has done a survey found that men do not care about the location of the mall is not in the middle, but the difference is that women's position is preoccupied.
"Good location, high traffic" This is an irrefutable evidence. In the clothing business circle is not what the unspoken rules and secrets. Passenger traffic for women to sell faster, everyone has a curiosity, easy to get crowded crowds always want to squeeze in to see. This is the case in the apparel industry: Women do rely more on men than the store location.
1, what is the psychology of female friends?
Many women and friends are shopping like shopping slowly, the location of obvious location, it is obvious that the chance of being shopping is much larger. Female psychology research scholar said: Because there is research related to women's shopping survey is first around the entire mall turn around, rather than directly into the mall's central. When women friends buy clothes, they all like to circle around the mall. Not to the items you want to buy, most of the female friends in the shopping is holding the idea of ​​"see what you want to buy" to visit. Then is the comparison and screening of the brand, the action is very random to buy clothing, female friends are sensual, feel good to buy. At this point no better than male friends, male friends will first want to go out before they want to buy something, look for the brand, and then went straight to the counter.
2, female friends feel so why pay attention to it? First of all, because women are emotional reasons, and then the location of the store can give people a shopping environment of the spatial "feeling", the display of the store is also an important reason, Most female friends will feel "good brand, occupy a good position" and crowded together many brands naturally feel bad. Women's stores seem to be more stressed than men's clothing store design and display style, shopping for men and women just to buy and own occupation and life-related, not too much emphasis on the feeling of the store, just focus on the clothing brand is not suitable for their own.
Because of women's special consumer psychology, decided the importance of women's franchise location. Franchisees in the store address the issue of location, we must take into account the factors of female psychology, only better understanding and grasp of female psychology, in order to better choose a good shop, to allow us to join the women's Smooth sailing on the road! !
Nanjing Textiles Import & Export Corp., Ltd , https://www.knitwearx.com