HOPERISE Multicultural interpretation of German fashion

Ms. Zhuang Bishuang, chairman of HOPERISE, said in an interview with reporters that just as the “Route 66” symbolizing Americans’ courageous and persistent pursuit of dreams, HOPERISE has been running on the fashion culture since 2009 and has exquisite craftsmanship. The handsome self-cultivation version combines fashion casual with elegant formalwear, setting off a brand new German fashion trend in China. While adhering to the "German-style fashion" exquisite proposition, it also continues to draw on a global diversified fashion culture, enriching the brand connotation and leading the new trend of Chinese men's fashion.

HOPERISE Multicultural interpretation of German fashion

German fashion oriental interpretation

In the face of the increasingly discerning Chinese market, HOPERISE has always adhered to the concept of German-style fashion as its core product. At the same time, it constantly blends and draws inspiration from design of other fashion elements around the world. It pursues continuous breakthroughs and innovations in products to provide consumers with better products. Clothing experience.

Different from other men's wear in China, HOPERISE's products have strong German popular elements inside. This is the unique German gene of HOPERISE - rigorous, restrained and smart. HOPERISE promotes a healthy and comfortable lifestyle. Each product is selected by the top fabric brands in the world. During the interview, the reporter saw in a Wanda store that HOPERISE clothing boldly innovated the details, adjusted the golden ratio of the western and windbreaker shoulders, chest and waist, plus the exquisite craftsmanship from the German version of the division, making the model More self-cultivation. The product focuses on rendering the black and white gray tone of Futurism and Classics. It is good at using a variety of materials to splicing and interpreting men's elegance and restraint.

Although HOPERISE inherited the rigorous philosophy of the Bauhaus Institute of Art in Germany, the global R&D and design teams from Germany, Hong Kong, China, and Taiwan have been trying to interpret the quality of German fashion men's wear with various cross-border cultures. The release of this autumn and winter new product not only leads an elegant fashion trend that does not follow the crowd, but also aims to promote a humanistic spirit that freely releases passion and boldly pursues dreams. This is exactly the same as the visual experience that the overall fashion show brought to the audience. Inspiring and enlightened, passionate and style. This is the perfect combination of German fashion and western American style.