Ying Hao: Women's Brands of Their Own Brands Drive Attention from the Industry

The first conference after the transformation attracts people’s attention

On October 18th, Hong Kong Mao Rong Group hosted the Spring/Summer 2013 New Products Release and Ordering Meeting at its mainland headquarters, Dongguan Yingye Industrial Co., Ltd. This is the first new product launch conference held after the successful transformation of Yingye Company, which attracted the attention of many apparel agencies, industry media, and the mass media such as Hong Kong Wen Wei Po and Dongguan TV Station from China National Garment Association, China Textile News, and Apparel Daily. More than 200 dealers from all over the country gathered in the same day to feel the charm of the WK fashion brand.

Jiang Hengjie, executive vice president of the China Garment Association, Fu Yongjie, deputy mayor of Dalang town, and Chen Xipei, president of Dongguan Wool Textile Industry Association attended the press conference and fully affirmed that Yingye Industrial Co., Ltd. actively responded to the international financial crisis. To live in opportunities, successfully achieve transformation and upgrading, and innovate the achievements of independent brands. They send a message to Yingying Company to continue technological innovation in the work of independent innovation brands, and make greater contributions to the development of wool textile industry in Dalang and even China.

It is understood that various products such as daily wear, evening wear, office products and suits released by Yingye Company in this spring and summer 2013 new product launch conference have exquisitely presented masculine details with its exquisite details and exquisite handmade craftsmanship. The double-faced Iraqi image of female charm coexists with the elegant and noble beauty of Chinese women.

“Outside style has become the focal point and has begun to reflect the diversity of single-product outings that reflect the trend of this season’s parade. A variety of clothing lengths and soft physique coats are comfortable and comfortable to interpret the sensuality of elegant leisure.” Miss Li explained to the reporter that WK is a modern and fashionable woman with an intellectual and elegant life attitude. She is calm and optimistic. She is self-confident and mature. She is the perfect embodiment of her femininity. This season, WK Women's elegant and elegant style of daily wear Style, while merging the image of concise avant-garde color, without losing the elegant feminine.

Transformation and upgrade achievements WK women's brand

Ying Yu Industrial Co., Ltd. is affiliated with Hong Kong Mao Rong Group. It was the Group's new headquarters building in Dalang Town that spent more than 200 million yuan in 2003 and was put into use in 2007. Not long after, Yingye Industrial, which is preparing to invest in mass production, has faced a global financial crisis, which has brought a severe test to Yingying, which has been focusing on processing trade in the international market. The changes in the international market and labor costs test the decision-making layer of the company. They agree that only “transition and upgrading” is the only way out for the company.

“Independent R&D, self-design, and self-manufactured independent branded apparel of Ying-Yan, quickly grab market share at home and abroad.” Zeng Tianren, chief executive officer of Yingye Industrial Co., Ltd., told reporters that the transformation and upgrading of the company includes the upgrade of software, that is, the talent team. Including the upgrading of hardware or production equipment, which requires Ying-Yi company must use high-quality talent to invest in the broader world market, at the same time, we must introduce the world's most advanced computer flat knitting machine to replace the manual manual flat knitting machine, up to the hardware upgrade ,Increase productivity.

Zeng Tianren said that under the guidance of the national, provincial, and city-related industry organizations, Yingye Company started the transformation and upgrading work under the guidance and support of the Dalang Town Party Committee and the township government. They quickly established the R&D and design center while introducing talents. Eliminating the original hand-sweeping flat knitting machine and replacing it with a computerized flat knitting machine of the world's advanced level, it continued the production of WK brand clothing when the company just entered Hong Kong from the mainland.

He said that after the transformation and upgrading, Yingye Company independently researched, developed and designed a variety of new products such as daily wear, evening wear, office products and packages, continuing the WK brand's design philosophy of “low-key luxury, warm and elegant”. He believes that the product The influence will also be greatly improved than before.