Experts: China's apparel industry needs to vigorously promote brand internationalization

With the general lack of growth in the global apparel market, the pressure on the domestic apparel industry has attracted attention from all parties. Industry insiders said that for China, a big clothing country, brand internationalization is an important way for enterprises to get out of difficulty, and it is also the only way for the development of Chinese apparel brands.

According to relevant data from the China Textile Industry Federation, excluding price factors, the number of garment exports in China fell by 0.2% year-on-year in 2011, and the industry’s profit growth continued to decelerate.

The industry generally believes that internationalization is the weight of China's apparel industry in the future to carry out global planning and participate in new trade wrestling. The entire industry should continue to advance through internationalization, especially the promotion of the internationalization of self-owned brands, and establish the right to speak in the fashion of Chinese independent brands.

Yan Xiao lead, chairman of Shenzhen Cardinton Clothing Co., Ltd. believes that brand internationalization is an important way to enhance the competitiveness of enterprises. Enterprises should not shy away from international competition, but should actively take the initiative to go to the international market and seek to improve and develop in the competition. Prior to this, Karl Denton's strategic globalization strategy was actually completed in the context of global competition. This shows that the pressure faced by domestic apparel companies is an opportunity from another perspective.

Chen Dapeng, executive vice president of the China Garment Association, said that at present, China's apparel industry is undergoing a new round of industrial upgrading, that is, through the optimization of industrial resources to improve the international competitiveness of China's garment industry, the entire industry is committed to fostering an original brand with international competitiveness. Enhance the promotion of the industry around brand promotion and focus on cultivating international multinational corporations.

The relevant experts from the Consumer Products Division of the Ministry of Industry and Information Technology pointed out that China's textile and garment industry has a certain degree of international comparative advantage in the field of production and processing, but there is still a large gap compared with the international advanced level in terms of research and development, design, and sales. In the future, China will continue to vigorously support the development and growth of independent apparel brands.