Sunbrella's appearance at Design Shanghai Deductive Magic "Sense · 瞳" World

From March 14th to 17th, DesignShanghai Design Shanghai, which is known as Asia's top international design event, has a strong presence at the Shanghai Exhibition Center, bringing together a large number of international high-end design brands to showcase the highest standards of international contemporary design. Sunbrella®, the top fabric brand from the United States, once again made a stunning appearance with the new product, advocating the concept of “Functional Fabric Inspiration for Life”, and the world of magical “sense and ambiguity” from a unique perspective, inspired by the beautiful kaleidoscope, rich colors and patterns to stimulate creation. resonance!

As a well-known fabric brand in the United States, Sunbrella® has the advantages of non-fading, UV resistance, safety, environmental protection, stain resistance, cleanliness, comfort and softness. In addition to its unique advantages in manufacturing process, R&D strength and product design, Sunbrella® follows the international fashion trend to develop new products, satisfying the taste and picky of world-renowned architects and designers, and has become a special functional fabric in the design field. In addition to the new ELEMENTS standard series, EU series and MAKERS series, Sunbrella® also showcases the selection of patchwork art inspired by Sunbrella® fabrics by designers from all fields. Through the release of new products, the display of traditional handicrafts to promote the spirit of craftsmen, planning a series of fun interactive activities, invited professional teachers to teach the art of weaving on the spot, the exhibition hall is in the market, attracting a large number of exhibitors to stop.

Sense·瞳New Inspiration

DesignShanghai Design Shanghai Exhibition is regarded as the most indispensable exhibition on the global design calendar. The brands are all in the design industry, and the exhibition halls have their own appearances! The Sunbrella® exhibition hall of booth number W2-64 is especially clever in design. Ingenious kaleidoscope interactive art device, the fabric pattern in the device will show different fabric vision with the rotation of the visitors, bringing shocking visual and inspiration storm to the experience, very creative. In addition to the kaleidoscope art installation in the doorway, there are many different styles of Mini Kaleidoscope in various corners of the exhibition hall. Find any one of them to get the custom gift of Sunbrella®. The more the number of kaleidoscopes found, the more gifts The more refined.

In addition to the kaleidoscope art installation, Sunbrella® is the main character of this exhibition – the ELEMENTS standard series, the EU series and the MAKERS series. The ELEMENTS standard series combines classics to inspire creativity, including basic solid colors. Textures, stripes and jacquard are the basis of all design sources; the EU collection brings together 12 color series, 226 different styles each with rich colors, patterns and textures, each of which can inspire new ones Inspiration; MAKERS series of craftsmanship, design ideas from the strap weaving and Japanese traditional indigo dyeing process, creating a pure hand-quality details between the texture levels, highlighting the unique personality. The three new product series collectively unveiled to meet the different product design needs in the design field, and became the most eye-catching focus of the audience. In addition to showing Sunbrella® fabric's unique non-fading, anti-UV, anti-UV, safe and environmentally friendly, stain-resistant and easy-to-clean, comfortable and breathable features, the brand also showed the fabric's stain-resistant and easy-to-clean test, pouring coffee into the fabric. On the top, use a paper towel to gently wipe, decontamination without leaving traces, attracting a large audience to stop and understand.

Sense·瞳布艺享享编织

In order to allow more designers in the design field to experience the uniqueness of Sunbrella® fabrics, in the past six months, Sunbrella® United Nations design companies in different industries have organized a number of patchwork art events and invited artists. Interpretation of the integration of art design and life, through the selection of each of the Chuangzhi Creative Awards works for the design of Shanghai Design Exhibition. Sunbrella® carries and interprets each independent and free consciousness at the show. These splicing works combine the understanding of fabrics, creativity and artistic life by designers in different fields, allowing exhibitors to experience more intuitively while visiting. Sunbrella® releases the artistic appeal of “Functional Fabric Inspiration for Life”.

During the exhibition, Sunbrella® also prepared a series of interesting activities for the guests. Among them, the “Sunbrella® Magic Arts and Crafts Classroom” was popular among the audience. On-site invited professional artisan teachers used rags to teach the guests. Hand-knit art, challenge the possibilities of “cloth”, promote the concept of energy saving and environmental protection, and welcome many visitors to stop and learn to create opportunities for deep experience with Sunbrella® fabrics.

In the short four-day DesignShanghai design Shanghai exhibition, the Sunbrella® exhibition hall has received over 10,000 visitors, and the booth crowds are bustling and hot. In the future, Sunbrella® will continue to innovate and follow the trend, providing customized fabric solutions for all industries, adding a color to life!

About Sunbrella

Sunbrella® is owned by GlenRaven USA and has a history of more than 130 years. The founder of 100% liquid coloring fiber is named after the Sunbrella® brand and is world-renowned. In 2006, GlenRaven established an Asia-Pacific production center in China. Currently, it has 10 production bases and 40 sales companies across six continents and 17 countries, providing customized fabric solutions for various industries. Founded in 1961, the Sunbrella® brand is widely used in indoor and outdoor home environments with its advantages of non-fading, UV resistance, safety, environmental protection and easy cleaning. The ultimate experience of trending color and luxury feel has become a special function in the design field. Fabrics give soul and life to each piece.

Whether it's outdoor public environment or indoor home environment, Sunbrella® is committed to providing energy-saving, environmentally friendly and fashionable fabrics for every user, and advocates a new concept of “functional fabric inspiration for life”, bringing you a comfortable and visual experience for life. Add a color.

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Editor in charge: Zhu Ling

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