Zhongjin Jewelry

2017 is a landmark year in the history of the development of Zhongjin Jewelry. It was officially included in the second batch of pilot units for the reform of mixed ownership in the country and became the first year of the company's mixed ownership reform. In this year, the main brand trademark of Zhongjin Jewelry was The National Trademark Review and Adjudication Board granted the protection of well-known trademarks in the invalidation case.

As the brand influence becomes larger and larger, there are a large number of counterfeit brands on the market. The quality of counterfeit products purchased by consumers is difficult to be guaranteed, which inevitably increases the shopping risk and seriously disrupts the normal market order. In order to protect the legitimate rights and interests of consumers and maintain the brand image, “China Gold” has established a “three-way linkage” working mechanism for trademark operation with its own as the main body, industry and commerce management department as the leading and trademark agency as the auxiliary, and continued to pass industrial and commercial complaints and courts. Prosecution and other multi-channels to carry out rights protection anti-counterfeiting actions, effectively safeguarding the exclusive rights of the "China Gold China Gold and Map" trademark.

Since 2012, through the centralized complaints from industry and commerce, “China Gold” has obtained more than 40 penalties for counterfeiting brands from the industrial and commercial administrations across the country, and has revoked thousands of counterfeit stores.

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