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The Youzu and Huayi Brothers coincide with each other when they refer to IP. They all want to use the company’s own video and game resources to create their own IP through the mutual drive of movies and games.
[52PK July 31 news] 2014Chinajoy summit forum, almost all speech makers participating in the speech will refer to these three keywords: IP, sea, integration. From these three keywords, you can also see the current Chinese game makers take advantage of IP, deploy overseas and integrate the development of the industry chain.
About IP: Huayi Brothers Perfect 360 Hand Traveler
The same is IP, but the perspectives mentioned by each are not the same. Perfectly regard IP as a very competitive advantage, and said that such advantages can help end-users continue to maintain their advantages in the current rapid development of mobile games.
The Youzu and Huayi Brothers coincide with each other when they refer to IP. They all want to use the company’s own video and game resources to create their own IP through the mutual drive of movies and games.
360 regards IP as a differentiated tool that stands out in a large number of new games, especially in light games, so that users can perceive and remember the game as soon as possible, thereby obtaining more opportunities than other games without IP.
After getting the IP of various popular animations in Japan, the middle hand will launch anti-piracy IP piracy.
About the sea: Fun tea
For the issue of going to the sea, Le Mei and Moulin’s views are somewhat counter-intuitive. Le Miao advocates doing a good job of the Chinese market. He can do most of the work within five hours of the aircraft’s flight. As far as he can go, he only wants to do so. Participating in some of the investment will not put much effort into it. However, Moulin thinks that overseas is still a blue ocean for China, the value is not fully seen, and the current competition is not enough. Has a great advantage in advance.
About integration: Tencent
For the first time this year, Tencent debuted at ChinaJoy with the “Tencent Interactive Entertainment†brand, and reiterated its “Pan Entertainment†concept of integration. It also mentioned IP, but it talked about the resource advantages of its three major business platforms: games, novels and animation. 3. Through the IP sharing between the three platforms, the overall layout of the Tencent interactive entertainment business.
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