Exhibiting Techniques: Five Advantages for Enterprises to Participate in Exhibitions

Participating in the exhibition often encounters such problems:
"Why do you want to participate in the exhibition?"
"How can we be more successful if we participate in the exhibition?"
"How much return can we get from exhibiting?"
In fact, letting exhibitors know that the value of the exhibition is the best way for the exhibition to be successful and able to continue to be held. So, what exactly does the fair have to do to bring value to exhibitors, and is it an advantage that other business activities can't match?

First, the goal of positioning the exhibition - sales and sales-related goals more easily measured.
1, get orders 17%
2. Find new customers 29% from existing potential customers
3, directly discover new customers 41%
4, enhance the product's image 13%

Second, the way to attract buyers to visitors is:
1, 70% plan to purchase 1 or more products;
2. Three quarters of people will definitely buy one or more products;
3 out of 15 people said that the exhibition visited affected their purchasing decisions;

Although some viewers regard the visit as entertainment, overall: 83% of the audience can influence their company’s purchasing decision, or have the right to decide what to purchase, purchase or recommend to the purchasing department. Therefore, special attention needs to be paid to the fact that booth sales personnel must be able to carry out professional product introduction and publicity.

Third, attracting new buyers The research shows that about 88% of the audience did not get promotion from the exhibitors within 12 months before the opening of the exhibition.

Fourth, cost savings Exhibitors and customers on the face-to-face exchanges, and this exchange can save 30% of the funds. International professional researchers used to compare the cost of selling the individual to the home and the corresponding expenses at the exhibition. The former is US$302, which includes sales representatives’ salaries, transportation expenses and hospitality expenses. The latter is 230 US dollars, including the stand design and construction, the freight of the exhibits and the travel expenses of the exhibitors. This is a 56% savings over direct sales.

V. Save time According to research, the exhibition accelerated the entire sales process and reduced the return visit rate by 40%. To succeed in sales, the number of visits to traditional sales is about 3.7, while the number of exhibitions is only 1.3, and there is no need for any post-show visits to be 48% of the total.