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At the moment, various clothing merchants are beginning to prepare for the second half of the autumn and winter trade fair. The quarterly order meeting is not only related to the sales performance of clothing merchants, the speed of capital withdrawal, the influence of brand image and brand penetration, but also determines the development of the second half of the business.
Orders will be large and small, more powerful clothing merchants will hold an independent ordering conference, invite some new and old dealers to participate; and more to participate in large-scale exhibition-style ordering. However, the order will bring a lot of sales to the merchants. Many independent dealers did not attend the order. The orders for the new products were not available, and the large-scale ordering meeting will appear. The new model was plagiarized, and the price was leaked, which caused headaches for the merchants. In this context, various clothing businesses are thinking about ways to deal with it.
There will always be a solution to the problem, and as a new "small program" of the Internet, it will be able to further solve the problems of the ordering. The appearance of the small program on the ordering meeting is to improve efficiency, reduce the cost of the ordering meeting, and effectively improve the service experience, and can effectively solve the problems that the merchants in the past have urgently need to solve.
The introduction of small programs has played an important role in many industries. Also, this autumn and winter clothing ordering meeting will be very different because of the appearance of small programs. Qinsi Technology's first-time sales of the small treasures of the store, will help the apparel manufacturers to increase sales in the quarterly order meeting, improve efficiency, and maximize the benefits of the ordering.
What are the functions of the sales management program that allows the merchant to increase sales at the order meeting, analyze the styles that will likely become explosions, and how to protect the wholesale price of the merchants?
1, small program WeChat sharing, let the dealers who are not present intuitively feel the new products
In the quarterly order meeting, dealers who have time to participate in the intuitive experience of new products may be less than 20%. How can many unseen merchants get better access to new products?
The small program can be used by WeChat friends and WeChat group sharing functions to solve this problem. We will share the single product on WeChat, so that the dealer can directly see the brand name, product picture, price and other information. At the first time, attract the attention of the dealer. Click on the view to see the specific parameter information of the product. This way, even if the dealer is not on the scene, it can also convey the information of the product well.
2, improve efficiency, old customers quickly replenish
The number of people who can mobilize to participate in the order fair is limited, and the amount of consultation at the order meeting is very large. Asking for various consultations such as price, material, and inventory, the staff will be too busy to cause the reception to be in place. For those who use the small program of selling goods, as long as the small program code is printed out, first guide the dealer to scan the code to view, it is still unclear and then consult, so that the efficiency will be higher.
Secondly, after the dealer has confirmed the order, he can directly pay the bill in the sales procedure, eliminating the cumbersome and error rate of manual operation. After the dealers are sold out, they need to restock, and they only need to replenish the goods in the small program, so that the merchants and dealers can establish a close communication bridge.
3, price protection, to prevent wholesale price leaks
Many wholesale bosses know the importance of confidential wholesale prices. On the one hand, they prevent competitors from knowing their wholesale prices for price competition; on the other hand, because dealers contribute more to their own sales, they need to give more The preferential price, but prevent other dealers from knowing the price and then press the price.
How can the merchants protect their prices while displaying their products at the trade fair? The sales of the small treasured program can set the price classification. After grouping the customers, different dealers can see different prices, so that the products can be displayed to all dealers without causing price leakage.
4, using small program code to analyze the explosion
Under normal circumstances, clothing manufacturers need to analyze the popular styles of the next two seasons of clothing, purchase basic materials such as fabrics in advance, and produce reserve stocks in advance. If you do not grasp the explosion, it may cause a backlog of inventory, or a situation in which production is not timely.
The sales of the small program hosting version allows the merchant to have an independent back-end, plus the small program can produce different parameters of the program code function allows the merchant to analyze the possible explosions.
At the order meeting, the merchant can print out different small program codes posted on the clothing displayed at the ordering meeting, prompting the merchant to scan the code, and the dealers interested in the exhibition will scan the code. After the data analysis in the background, to see which single item enters the small program, the largest number of people can analyze the next quarter's explosion trend.
The launch of Qinsi Technology's sales of small treasures is not timely, and its low price allows small and medium-sized businesses to accept and purchase. Its launch allows the majority of apparel companies to benefit from all aspects.
In the Yiwu International Trade City in Zhejiang Province, the wholesale business of underwear is full of dance. “In the past, I opened the bill in the peak season. I often open it to the middle of the night. Now I will send a small program to the customer, and the customer can place an order for me. I can rest very early."
Editor in charge: Liu Bing
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