Tmall part of the clothing flagship store to eliminate the old models when the "new" sold

Just after the "Double 11", the goods grabbed by the "hands" gradually reached the hands of consumers. Recently, some netizens broke the news to reporters that the new clothing purchased at Tmall's official flagship store is actually old.

The reporter's investigation found that the official flagship store of clothing goods, "clear inventory" phenomenon is more common, some merchants will put the old products on the 2016 new label discount sale.

In addition, some consumers buy "online exclusive" goods, industry insiders say, "looking similar goods" does not mean "the same product."

Online inventory: old models when new models are sold

During the “Double 11” period, Wang Qing snapped up the product titled “Lily 2016 New Women's Loose Casual Long Dress Knit Sweater Dress” at Tmall “lily official flagship store”, which is far below the price of 849 yuan. .

After asking the store for verification, the clerk made it clear that "this is not the new model this year, it was last year." The clerk told Wang Qing that the goods sold on the online flagship store were mostly “old and old”.

The reporter found in the Lily women's clothing store that the new price of the season similar to Wang Qing's dress is more than 800 yuan, and there is almost no discount.

The reporter browsed Tmall "lily official flagship store" and found that there were not a few items with the "16-year-old" label, but the product number of the control product found a catty.

The reporter randomly selected a "2016 new coat", the article number is "115430F1141", according to the reply of Lily official telephone customer service staff, the top six letters "115430" revealed the year and season of the product, of which 15 said 2015 4 indicates that the fourth quarter, which means that the product will be listed in the winter of 2015, not the "2016 new".

In addition, the reporter also found the phenomenon of the old models sold in the brand stores of ONLY, ZUKKAPRO and other brands.

The reporter learned from a number of clothing dealers that the physical store owner is playing a new style. The online store owner sells the old model is a universal marketing “routinum”. The clothing brand online flagship store has become the “base of clear inventory”, which is not in the industry. secret. GXG men's staff told "Beijing time": "Online sales are generally old, clearing inventory through discounts."

"New discounts" is a major factor in attracting consumers to shop. It is not surprising that merchants sell discounted old and old models online. They can sell old ones as new ones, but they will lose consumers' rights. Zheng Hongtao, a lawyer at Beijing Qualcomm Law Firm, said that the use of old funds as a new act has violated the Consumer Protection Law.

Relevant laws and regulations stipulate that: “The operator shall provide consumers with information on the quality , performance, use and expiration date of the goods or services, and shall be truthful and comprehensive, and shall not make false or misleading propaganda. The operators provide goods or services. In case of fraud, the loss shall be compensated according to the requirements of the consumer. The amount of compensation shall be three times the amount of the goods purchased by the consumer or the cost of receiving the service; if the amount of compensation is less than 500 yuan, it shall be five hundred. Yuan. If the law provides otherwise, it shall be in accordance with its provisions."

Online special offers: cheap is justified

In addition to the "old new sales", "Beijing time" has received a lot of consumer feedback, "Double 11" bought the so-called "online exclusive", "network-specific" products, "do not know and offline entities What is the difference between the store's products?".

The so-called specifically for online, refers to goods only in electronic business platform sales, not in the physical store sales. The price of "online exclusive" products is generally lower than that of offline stores. It seems that this is a cost-effective choice for consumers who are used to online shopping, but is this really the case?

Taiping Bird Women's staff told reporters that at present, Taiping Bird Women's online and offline business is responsible for two different companies. The Taiping Bird's clothing offline store will launch about 1,000 new products every year, and the designer will design 1400-1500 models every year. In the process of choosing clothing, offline companies have the right of choice, and the remaining 400-500 items are selected by the company responsible for the line. In the process of production, the factory orders are produced online and offline.

“For the same product, there will be no difference in quality between online and offline. However, for different models, due to discounts on the line, the fabric may be different at the time of production, such as fur collar. The hair used is different, the cost will be saved a lot, but the price is still the original price." The staff said.

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