Hualing Xingma Automobile Group 2017 Business Conference was successfully held

On January 8th, the Hualing Xingma Automobile Group 2017 Business Conference was held in Taiyuan Jinci Hotel with the theme of â€œnot forgetting the initial reform, innovation, transformation, cooperation and win-winâ€. Nearly 500 people from Hualing Xingma dealers, representatives of financial institutions and media representatives from all over the country gathered together to summarize the results of 2016, share development results, and look forward to the future, depicting the blueprint for development in 2017.

Liu Hanru, Chairman of Hualing Xingma Automobile Group attended the meeting and made a concluding speech. He Xiaosheng, deputy general manager of the group company, gave a welcome speech. Ge Xiaosheng, assistant general manager of the group company, gave a marketing work report. Sun Hongjun, general manager of Kama Corporation, served as the service work report meeting chaired by Fang Yi, deputy general manager of the marketing branch.

Aspect 01 Achievements and Honors

2016 is an extraordinary year for Hualing Xingma. It is a difficult year. Even so, Hualing Xingma Group has made great efforts to overcome difficulties, seize market opportunities, and achieve good development results. According to the marketing report, in 2016, Hualing Xingma Heavy Truck realized orders of 14,529 vehicles, an increase of 12.51% year-on-year; the sales volume of special-purpose vehicles was 5,162 vehicles, an increase of 1.51%. Hanma engine sales of 10,910 units, an increase of 166.68%, Hanma Power's assembly ratio of Hualing heavy trucks exceeded 80%; Hanma gearbox sales of 7,678 units, an increase of 150.59%, Hanma gearbox has reached 500,000 km use malfunction.

The achievement of the results is inseparable from the support and efforts of the Hualing Xingma Marketing Service Network. To this end, the conference also presented awards to dealers and service providers who have made outstanding contributions in 2016 and made outstanding contributions. Shengzhou Linghui Automobile Trading Co., Ltd. and Shenzhen Saichi Industrial Development Co., Ltd. won the Outstanding Contribution Award; Shenzhen Hongchi Automobile Sales and Service Co., Ltd. and other 7 units won the Operation Achievement Award; Jiangxi Runxing Automobile Sales Co., Ltd. and other 5 The unit won the Best Achievement Award; 7 units including Shanxi Hualing Hanma Automobile Sales Co., Ltd. won the market development award.

Hualing Xingma Automobile Group 2017 Business Conference was successfully held

Chairman Liu Hanru said at the conference that reviewing 2016 is an extraordinary year for Hualing Xingma. This time our meeting in Taiyuan will not only be included in the history of Hualing Xingma, but also the development of Hualing Xingma. The turning point. We would like to congratulate all the distributors who have made progress, and we must continue to work harder. Summarizing the key words of 2016 is the theme of the conference: not forgetting the initial heart, reform and innovation, successful transformation, and cooperation and win-win.

Do not forget the initial heart, that is, adhere to the road of Hualing Xingma's own brand development, adhere to our car dream, and move forward. Reform and innovation, our products, technology, and management innovations have achieved fruitful results in 2016. 2017 is an important year for Hualing Xingma to deepen reform. Internal distribution services must undergo comprehensive reforms, and reform and innovation will surely become a boost to Hualing. An important force in the development of Xingma. Now the commercial vehicle industry is facing a huge development dilemma. Transformation is the only way out for enterprise development. Hualing Xingma is also undergoing continuous transformation in development, and it has been step by step to today. The product has gradually transformed from engineering vehicles to logistics vehicles. Hanma H6 is China. The representative products of Lingxingma's successful transformation, the future Hualing heavy trucks should gradually transform to Hanma H7 and Hanma H9. The second successful transformation is the core component assembly such as Hanma Power. After more than three years of efforts to promote, Hanma Power successfully entered the market, the product fitting rate reached 80% or more. It can be said that the future of Hanma Power has unlimited development space. Win-win is the basis for our cooperation with all dealer partners. Today, I have seen many old faces that we have cooperated for many years, and we have seen many new faces. This shows that Hualing Xingma is a partner worthy of trust, all the way. Come, we will experience the storm together, in the future, we must share the success and jointly create a better tomorrow.

Hualing Xingma Automobile Group 2017 Business Conference was successfully held

Aspect 02 Goals and future

For the 2017 market target, the marketing report also made specific arrangements. In 2017, Hualing Xingma will be in the coal truck, hazardous chemicals vehicle, port truck, truck, natural gas truck, muck truck, special vehicle. Further breakthroughs in other fields, continue to change marketing concepts, innovative marketing ideas, actively transform and seek market opportunities, and expand the regional advantages, expand sales in domestic and overseas markets, and improve the market, driven by projects such as new energy, military-civilian integration, and the Belt and Road Initiative. Occupation rate. The sales target of Hualing Xingma in 2017 is: 25,000 heavy trucks and 12,800 special cars. Among them, tractors sold 15,000 units, accounting for 60%; dump trucks sold 4,000 units, accounting for 16%; trucks sold 2,000 units, accounting for 8%; mixer trucks sold 4,000 units, accounting for 16%.

When Chairman Liu Hanru planned the 2017 development strategy at the conference, he pointed out: I believe that our goal will be achieved, and our mission will be completed, because we have done a lot of detailed and in-depth basic work in the early stage, prepared and experienced. The test of life and death came to life. The goal of this year is to make a profit on your own efforts, and there is still a long way to go. 2017 has a good expectation and future, the national macro situation is stabilizing, the commercial vehicle industry tends to be better, the environmental protection upgrade is getting faster and faster, the commercial vehicle industry is fully implemented in the national five, and the future development environment must be against Hualingxing. The horse is favorable.

Hualing Xingma Automobile Group 2017 Business Conference was successfully held. Hualing Xingma Automobile Group 2017 Business Conference was successfully held

For the future, we must keep in mind two innovations. Product technology innovation, enterprises rely on product technology, the development of all walks of life are new products and new products continue to subvert and eliminate backward products and technologies. Despite the difficulties and challenges in the short term, long-term development must be beneficial. Then there is the innovation of business model. In the future, all walks of life will face the problem of innovation and development of business models, but the future of the country must be in the real economy and high-end manufacturing. Simple sales have become obsolete. In the past two years, we have mentioned big logistics. Now the development model of emerging logistics industry, in-vehicle interconnection; large leasing, financial leasing has flourished in recent years, and financial leasing still has a lot to do in the future. For the future, we must seize market opportunities. In recent years, the environmental protection upgrade has provided tremendous development opportunities for the commercial vehicle industry, and the 9.21 New Deal has been fully overloaded, so there are still huge development opportunities in 2017. The country is overloaded, and Shanxi is a place where it has been implemented thoroughly. This time, the conference was opened in Shanxi, and everyone learned from the market in Shanxi. Under the implementation of the New Deal, the Shanxi 6Ã—2 model was completely replaced by the 6Ã—4 model, which is a huge market opportunity.

Hualing Xingma Automobile Group 2017 Business Conference was successfully held. Hualing Xingma Automobile Group 2017 Business Conference was successfully held

We must also adhere to technical self-confidence, cultural self-confidence, our confidence and confidence come to our products and technology, the South knows Hualing heavy truck, the North knows Hanma Power, Hanma H6. The quality of the three major assemblies represented by Hanma Power has no doubts from users, and our products have formed a good reputation. There is also the government's care, the dealer partners' willingness to leave, the workforce's hard work, and there is no reason to be unsuccessful in 2017. At the same time, the opportunity is for those who are prepared. We not only talk about it, but also do it in a real way. Our team must go to the market with 'wolf sex', dig deep into the needs of market users and find market entry points.

Hualing Xingma Automobile Group 2017 Business Conference was successfully held. Hualing Xingma Automobile Group 2017 Business Conference was successfully held

Aspect 03 Marketing and Service

In 2017, it is inseparable from a comprehensive marketing network and service network. According to the marketing report, in 2016, the marketing network of Hualing Xingma Northwest, North China and Northeast China has developed rapidly. The coal transportation line successfully developed more than 200 distribution networks including â€œLevel 1 + Level 2 + Logistics Company + Service Stationâ€. The network has covered the county towns and townships, and successfully realized the market network layout of the coal transportation line. In 2017, we will continue to target marketing channels in the weak areas of the market, encourage and support the old dealers to develop new channels and expand new markets in the weak and blank areas while operating the regional market. Look for â€œsecond-level sales outlets, logistics companies or service stations with â€œpower, can sell cars and keep credibilityâ€ to join our distribution channels.

Hualing Xingma Automobile Group 2017 Business Conference was successfully held

At the same time, the service report shows that in order to cooperate with the completion of 25,000 tasks in 2017, Kama will formulate practical service policies and accessories policies, do a good job in the 2017 service, and improve the 400 expert service hotline. 24-hour remote service; upgrade service policy, extend the warranty period of ultra-long vehicle quality, and improve customer satisfaction; from January 1, 2017, Valin Heavy Truck will continue to implement the lifetime warranty policy, greatly extending the warranty time of accessories, users Before the vehicle is scrapped, as long as the genuine parts of Hualing are used, you can enjoy the warranty period of the new car. You can enjoy the warranty service (including materials, going out, working hours, etc.) during the warranty period, that is, unlimited warranty service during the warranty period; Network, the service network is graded to improve the enthusiasm of the service station; increase the sales channels of accessories, continue to implement the central warehouse policy of parts, rely on the supply points of core parts to spread around, to shorten the supply time of parts, according to the second level in the area The agent's credit line is given to the support of the accessories; continue to strengthen the service personnel skills training, High maintenance capability.

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04 New Products Meet 2017

In 2017, Hualing Xingma's marketing and service is ready, and the products are ready. In addition to Hanma H6, Hanma H9's hot-selling models and Hanma Powertrain, in order to further meet the needs of market transformation and upgrading, 2017 In the year, Hualing Xingma will launch a new and more competitive model, the Hanma H7.

Hualing Xingma Automobile Group 2017 Business Conference was successfully held

The Hanma H7 follows the design style of the Hanma H6. At the same time, according to the needs of the market customers, the Hanma H7 has been designed with comfort. The entire cab space is increased, more comfortable, and the length of the sleeper is increased, providing more rest and storage space; the overall sleeper is widened and lengthened; The middle floor is widened to match the larger horsepower engine to meet the different needs of more customers; the rear wall protrudes 150mm, the sleeper space is increased, more comfortable and free; the seat fabric is upgraded and the pattern is perfectly matched with the overall interior. visual impact. The door guard plate is designed with non-woven fabric to improve the comfort of the door handle. The central control operation area is designed with imitation metal strips and water wood grain to enhance the driving comfort. The following box can be used to place the water cup and ashtray. Waiting; the left and right A-pillars are equipped with a penetrating upper and lower armrests, which are beautiful and easy to use; the door is equipped with a door closing handle to facilitate the operation of the door.

Hualing Xingma Automobile Group 2017 Business Conference was successfully held

In order to improve the user's journey and driving experience, the cab console has also been upgraded: multimedia navigation free upgrade map, so that lost and detours are not happening; new LED combination meter design, beautiful shape, full-featured, matching multiple configurations through program control The engine is in line with the shape of the entire instrument panel. It is a relatively avant-garde instrument shape control area in China and even in the world. It is equipped with dual 5V power outlets to facilitate the charging of electronic products such as mobile phones. The two-handed brake design is more convenient to operate. Next to the chair, simulate the operation of the car; the door is equipped with a blower air outlet to facilitate the travel of bad weather, eliminate the safety hazard, and operate the electric air conditioner with stable quality.

In the manufacturing process, Hanma H7 jumped out of the market's popular injection molding process, using the world's advanced injection molding + skin coating manufacturing process, the visual effect is more three-dimensional, the surface is soft, improve the overall grade; at the same time the perfect ergonomics check, operation Better comfort and integrated integrated instrument panel for maximum accessibility.

On the day of the Hualing Annual Meeting, the smog weather in North China continued for dozens of days. The Hualing exhibition car against the blue sky and white clouds is particularly charming, and has passed the 2016. I believe that the 2017 Hualing Xingma will surely welcome the bright sunshine!

Hualing Xingma Automobile Group 2017 Business Conference was successfully held

Editor in charge: Gao Lei

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