Designer brand POLLYANNA KEONG women's 2016 autumn and winter series show

After this year's big show after another, everyone seems to have an illusion. Retro is a small pile of small green male?

This year, when the retro style regains momentum, POLLYANNA KEONG is not an unusual road. It is not retro and it is an emotion. PK Girl went through the night and went back to the era full of Nintendo and Atari, with the Beatles poster on the wall, and played high completely.

Not just Qufu

POLLYANNA KEONG

Because a TV drama became popular for an independent designer brand, not only did it have to bear the risk of “expiration” with the TV drama, but breaking through the previous design was also likely to be questioned.

After 90, designer Jiang Yueyin interpreted his own brand, not rebellious, but very playful, not crazy, but there is aura. For the sudden situation of "one shot is in the red", it seems that there is no panic, but it is more of a desire to do a good job of your own step by step, telling everyone that they can do more.

Almost no decoration on the floor, music and opening micro-movies take you away from the real world in minutes and go to a sultry but arrogant youth in the fractious 1970s.

The designer Jiang Yueyin invited her friend Liao Baiya to help out. The violinist, who looks like a baby face, has already won awards in various countries.

Musical instruments, youth, game consoles

The old-fashioned POLLYANNA KEONG has made the retro playful, younger design. Embroidery, collage, ingenious tailoring, Every look looks like a weird and fashionable girl in the 70s school.

The combination of velvet, suede, and silk fabrics, embroideries and collages make it a bit retro.

Bell-bottoms and suit suits are not dedicated to hippies but to those of you who were infatuated with hippies in those years.

Jiang Yueyin challenged men's clothing for the first time in this season. It will soon attract a group of male fans, but also caters to the trend of men's and women's wear.

detail

The elements of the instrument and the game console are split and appear on clothes in different forms. Doll collars and pleats are the must-haves for girls to dress up because of the retro color tone to avoid the seconds of “stupid white sweetness”.

Puff sleeves and lace are not exclusive to the court. The good texture and proper folds will make the whole retro style greatly extra points.

After the models brought transparent large-rimmed glasses, they showed a feeling of meeting the intellectual girl in the ancient library.

Good partner of youth "Internet cafe owner"

How can youth not have a cafe owner? Jiang Yueyin's first show of footwear partner is the ghost cat footwear designer “Internet cafe owner”. This time the boss took his PLANK ATELIER to the boy and girl's retro dream to “pick the foot” perfectly. .

The two brands had some similarities in the weird and interesting style. In addition to seeing Mary Jane, who was flying all over the place, she also had to appreciate that the second-generation head of Jiangnan Leather Factory was also shocked by the exception of Wenzhou shoe factories and internet cafes. Girl heart.

How can youth not have a cafe owner? Jiang Yueyin's first show of footwear partner is the ghost cat footwear designer “Internet cafe owner”. This time the boss took his PLANK ATELIER to the boy and girl's retro dream to “pick the foot” perfectly. .

The two brands had some similarities in the weird and interesting style. In addition to seeing Mary Jane, who was flying all over the place, she also had to appreciate that the second-generation head of Jiangnan Leather Factory was also shocked by the exception of Wenzhou shoe factories and internet cafes. Girl heart.

Is there any regret in the first show?

The clothes were almost finished, and the catwalk was still being stitched in the last second. There were more than 60 models in more than a month. The time was tight and the team was very hard. Next, we will take a break and consider the next season.

Does the independent monthly "Homework" have links to its own products?

Basically, the clothes worn by the monthly magazine are all their own, but they are mainly presented in the form of a character story.

After the "fire" several downward price adjustments will affect the initial brand positioning?

No, price adjustment is to expand consumer groups within a reasonable range, and expanding the price range will accommodate larger customers.

Affected by Gucci, there are many retro and Vintige designs. At this time, you will not be worried about the retrospective style.

The printing is its own original design, and the style is very simple, so it will not have this problem.

How far is the first show's time from his own expectations? Why do you think it is right now?

As expected. The choice is now due to the fact that it will be appropriate for everyone to have a deeper understanding of their designs after the "Ode to Joy" broadcast for a month or two. I understand that there are many more interesting things to be done in addition to the design in Ode to Joy.