2016 Haining China leather, suede clothing opening curtain

On June 16, 2016 Haining China Leather and Fur Clothing Exhibition was officially opened at the Haining Convention and Exhibition Center. With a total area of â€‹â€‹nearly 10,000 square meters, this year's clothing exhibition is the largest exhibition and influential comprehensive exhibition of leather and suede industry in China. It brings together many product information including innovative design, top craftsmanship, new fabrics, etc., and helps the industry chain exchange and cooperation. Promote the innovation and development of excellent design and high-tech crafts in the field of leather and suede garments. The person in charge of the organizer of the exhibition told the reporter that the scale of the exhibition has expanded compared with the previous session, the number of exhibitors has increased significantly, the promotion and promotion efforts are more intense, and the communication channels between enterprises are more extensive, which is sufficient for market demand information and manufacturing technology. Communication has created good conditions. At the same time, this exhibition will continue to be linked with Haining China Leather Fashion Week to interpret the exclusive model of â€œwatch show + orderâ€ and create an industrial resource integration platform in the â€œdesign +â€ era.

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The special booths are fascinating and constantly showcasing the "big coffee" in the industry.

It is understood that the number of special booths for this year's leather and fur garment exhibitions is more than that of the previous session, which plays a major role in the visual presentation of enterprises, and also provides more convenient conditions for enterprises to exhibit. â€œAt this year's Fashion Show, the new series of products we brought have adopted a new production concept and design style that deeply integrates the product's aesthetics, comfort and cost performance. It has a fuller tension in visual performance, no matter the quantity. Or the quality has been greatly improved compared to last year, the choice of special booths can better highlight the characteristics of this year's products." As the exhibitor of this year's clothing exhibition, the "Shangge" brand leader told reporters. Coincidentally, the reporter also found that Haitao Design, a well-known design company in the Haining leather industry, also used special booths. Their responsible person told reporters that this year's Haitao design exhibits will highlight fashion and design. Integration with marketization, transforming excellent design concepts into industry needs, and special booths are well suited to meet the needs of product display and business negotiation, and promote the company's reputation and sales performance in this exhibition. effect.

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The level of internationalization of the exhibition has increased.

This year, the leather and fur garment exhibition will be characterized by diversification and internationalization. Haining not only from the local exhibiting companies, other industries are more Tong two Fort, Xinji, Tongxiang, Guangdong, Beijing and other bases and sales base exhibitors, and another six Turkish companies, six Italian brand co-exhibitor. The increasing degree of internationalization has now become the norm in the Haining leather exhibition. The original and auxiliary materials exhibition held in March this year has already appeared. For example, the CETIKAYADERI brand in Turkey, with the newly developed 3D printing series, the Turkish exhibitor Abu Abdullah brought the star product water ripples leather materials. Turkey still has this Fashion Show exhibitors figure. Many of the products they bring are made from Turkish origin fabrics. Their unique feel and visual difference are very different from those of other countries. The design of the product adopts a combination of simplification and diversification to cater to the style. Domestic customers' propensity to consume. It is worth mentioning that Shangdu Fur and Italian brands: LANCA, SOLETITI, FLORENCEMODE, NELLOSANTI, CHRISTIANGHIELMETTI will jointly showcase this fashion show, which will showcase popular styles in Europe, America, Japan, Korea and Russia, regardless of material selection or color. , or design, are unique. It is understood that the exhibitor will also bring "Camouflage series" products, the designer is inspired by the military barracks life, boldly enable bright colors, vividly show the fur's agility, meet the pursuit of fashion, young and colorful urban beauty dress demand. â€œWith the increasing demand for leather garment products in the international market in recent years, China has become the most important innovative design base and production source in the overall industrial chain. We hope to fully exchange and cooperate with foreign companies through the platform of fashion exhibition. On the one hand, they learn their advanced technology, and at the same time let their own brands 'go out', and become internationally renowned," said one official of the exhibitor company.

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"Artisan spirit" in-depth display of innovative interpretation of "design +" charm

As the country's largest leather product production base and trade distribution center, Haining has more than 6,000 physical distributors, bringing together more than 5,000 registered brands. Facing the era of pursuing quality and design, the leather enterprises in the transformation and development are constantly adjusting their mentality and putting more energy into the improvement of design and the innovation of technology, and sinking their hearts into products. This kind of emphasis on design and technology is the embodiment of the craftsman spirit, and this will also become a major attraction of this year's fashion show. The reporter learned that the use and mash-up of different materials and styles is one of the mainstream trends in fashion exhibitions. Some companies have creatively matched leather, suede and other materials with wool, down, and cloth. Some companies pay attention to returning to nature and further improve the texture, touch and comfort of leather and suede clothing.

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The Singer Villa brand used special craftsmanship in the costumes of the exhibition, using small metal jewelry and other fashion accessories that cater to international trends in fur garments, making the overall garment light and flexible. The fur has given people a heavy and bloated feeling. The Hendy poetry brand will bring ultra-thin leather and mink wool, using a complex process such as leeches and lasers to make the product unique in the market. â€œIt should be said that this year's clothing exhibition brings together many products including innovative design, top-notch technology, new fabrics, etc., to help the industry chain exchange and cooperation, and promote the innovation and development of excellent design and craftsmanship in the field of leather and suede clothing.â€ The relevant person in charge said.

Editor in charge: Wang Ning 2

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