Online shopping jewellery should be cautious: supporting rules to be improved

Online shopping claims that the jade bracelet worth more than 400,000 yuan was told by the insider that "less than 50,000 yuan"; the crystal bracelet of 500 yuan is a glass product... consumers are frequently fooled, but it is difficult to obtain evidence, and it is difficult to identify. The claim is difficult. According to industry insiders, the new "People's Rights and Interests Protection Law" (hereinafter referred to as the new consumer law) still needs to improve the supporting rules, and consumers should make full use of online shopping "repentance rights."

Online shopping jewelry risk is high and difficult to return

Recently, foreign company employee Li Qing (pseudonym) purchased a jade bracelet for more than 400,000 yuan. When he arrived, he found that the bracelet was only wrapped in foam paper, and the color and picture were very different. A senior professional jewelry appraiser told her. Less than 50,000 yuan." "The seller insisted that the product is ok, let me sign and return it. The product is obviously problematic, the receipt is the default receipt, I insist on rejection."

When Li Qing wrote the refund application, he chose the “received goods” by mistake, and the seller insisted that she swindled the money and refused to return it. "Hundreds of thousands of dollars were escorted, I lost a lot of interest, and I was anxious to lose sleep all night. I was sent to the industry forum to post a message, but I was moved to a partition that nobody cares about."

Recently, more and more people have chosen online shopping for wedding rings, gold jewelry and other precious metals. However, because consumers can only judge products from pictures and merchant descriptions, the right to know is limited, and it is easy to cause product quality disputes.

A few days ago, Xiao Liu, who worked in a private enterprise in Shenyang, bought a crystal bracelet of 500 yuan. After wearing it for a few days, she found that the crystal was fading and the hinge was rusty. It was told that it was made of glass. "At the time, there was no invoice, and the seller did not admit that it was his goods, and he did not give back."

A seller who did not want to be named revealed that in order to make the color of the jewelry brighter and better, the photos placed on the Internet were mostly over-beautified, and many jewelry sellers used the processed "Sintu". And many merchants have cooperated with spontaneous industry associations and forums, even if consumers complain on it, it has little effect.

According to jewellery industry insiders, jewellery is different from other products. Pay attention to quality and workmanship, and you need to see the real thing to be valued. Because of the high price of jewelry, the risk of online shopping is high, and it is also the hardest hit area for disputes.

Merchants are reluctant to implement the "repent"

The new consumption law stipulates that operators use false advertisements or other false propaganda methods to provide goods or services, so that the legitimate rights and interests of consumers are damaged, and they can claim compensation from sellers or service providers. In online shopping, consumers are given the right to “repent”: there is no reason to return the goods within 7 days.

However, online shopping companies are not doing their best to implement new consumption laws. According to a survey conducted by the China Consumers Association in April, 64.87% of consumers reported that the merchant did not provide relevant invoices such as purchase invoices or service receipts; 17.58% of consumers applied for returns but did not succeed, of which 81.58% were The merchant directly refused the return, and 18.42% of the consumers suffered a delay.

According to Mr. Ji, a person in the industry, some online jewelry will be marked with “natural”, “authentic” and “authorized jewelry inspection” to “acquire A cargo certificate”. Some products are not only marked with ambiguity, but also with sub-filling, insufficient purity, and even fraudulent use or falsification of formal testing certificates to increase product prices in disguise.

Li Qing ordered a bracelet worth more than 400,000 yuan, the seller only will be worth 40,000 yuan for the freight; and Xiao Liu bought the "glass bracelet", but there is a crystal product certificate. "The seller's shoddy, fake and fraudulent behaviors have been suspected of consumer fraud," said Yi Tianxiang, a partner of Tianjin Yunong Law Firm.

"This kind of online shopping disputes suspected of fraud is difficult to obtain evidence, it is difficult to identify, and the claim is difficult." He Min, director of the Commodity Service Supervision Department of Liaoning Consumers Association, said that many businesses evade the new law. "A large amount of goods like jewelry, businesses are willing to take risks, earn and earn, can not hide."

Integrity online shopping needs to improve the supporting rules

According to a survey conducted by the China Consumers Association in April, after consumers refused to return the goods, only 37.53% chose to defend their rights, and 62.47% chose silence.

The new consumption law stipulates that if the operator provides fraudulent acts on goods or services, it shall increase the compensation for the losses suffered by the consumers according to the requirements of the consumers, and increase the amount of compensation to be three times the price of the goods purchased by the consumers or the service fees.

He Min pointed out that many deceived consumers have chosen to be private, so that the punishment measures for the new law can not be implemented, and it is difficult to deter the illegal operators. “Operators’ illegal costs are too low and fraud is difficult to define.”

At present, for online sellers suspected of online fraud, false advertising and other violations, the business sector where the operator is located must be investigated and dealt with, and consumers are required to present evidence such as chat records and realistic pictures. "Some of the evidence is not standardized, and the network sellers are highly mobile. It is difficult to combine when investigating, which is difficult and costly." He Min said.

Yi Tianxiang said that the complexity of online shopping products has led to the implementation of the new policy of “seven days without reason to return”. The law is only one aspect. The market regulation also requires e-commerce platform to regulate operations, industry self-discipline and business integrity. "The new consumer law has just been implemented for a period of time. Consumers should make full use of their powers and don't want to swallow their voices. If the 'repentance' is difficult to protect, it will be particularly common, or the supporting rules will be improved."

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