See how Levi's Fun New Media Marketing

The traditional media channels began to weaken. Earlier this year, Haier's stoppage of advertising traditional media channels caused an uproar in the traditional media industry. They had to admit that more and more retail brands shifted their marketing positions to new media. Levi's - Live Interest Keywords: Video Star Story Store Consumer Involvement Line Activity Levi's jeans as a fashion trend, has become the preferred brand of teenage jeans, but with the rapid fashion brand such as UNIQLO invasion, Levi's Once in China into a sales downturn. However, Levi's is trying to seize the opportunities of new media marketing and make a beautiful turnaround with the help of the new media platform. Case Summary: In July of this year, Levi's launched a global promotion campaign with "Live in Levi's®" officially launched. Inspiration The source is the millions of stories that consumers wear in Reeves. The event, which encompasses digital, social platforms, television, cinema, print media, mobile media and in-store experiences worldwide, is designed to stimulate consumer engagement by engaging in real-life and virtual activities. Through the shooting short video, framing the world, select different Levi's consumer groups, wearing the scene in different occasions, to show Levi's brand identity, coupled with jumping, tumbling, running and other actions highlight the product features. In Mainland China, the event uses "Put It On, # Live Interest #" as a promotion slogan and invited Shawn Yue, star singer and singer Effie as spokespersons for the autumn-winter quarter. Two people in the catalog to show their eyes # live interest in # # spirit, and highlight the characteristics of autumn and winter flagship product. In addition to video recording and distribution, as well as story sharing, consumers around the world can share their # -interesting # stories and their own and Levi's stories with Levi's platform. As the organizer of the event, Levi's is also launching a story covering singer, fashionistas, fashion editor, photographer, influx of people and other circles to tell their own interests, and then guide consumers to tell their own stories . Expert Perspective: Levi's this # live interest # is a worldwide large-scale marketing activities, the mainland stores, the author has seen several stores, # live interest # theme is very obvious, a Will be able to identify. In addition to the spread of new media, Leavis also advertised in traditional media, using offline stores to promote the event, so that the entire event can be more widely spread, but the theme of the entire event and the dissemination of the latter, including the story collection is very new media Spread the characteristics of the field - always pay attention to the sense of consumer involvement. Video theme close to consumers. Levi's video capture are selected and consumers are usually related to several scenes of life. Advertising on traditional media, more talk about brand stories, product stories, the main tone is often like this: "This is a brand with many years of history, how superior product quality, product innovation, how powerful. "At first glance, such ads often feel very high-end, but in the actual communication process can not arouse the resonance and feelings of consumers, more about the brand is about yourself, and consumers have nothing to do, consumers do not have a sense of participation (of course , In the new media did not develop before, consumers do not have the spontaneous forwarding channels, so the brand does not pay attention to this aspect is groundless). And Levi's Live # Interesting video, did not deliberately say the brand, did not deliberately say the product, but through several different groups around the world on different occasions, wearing the lens of Levi's product brand features and product features perfect presentation Out, and more importantly, so that consumers feel this is closely related to their own, each occasion may be that every consumer needs to wear Levi's occasion, running, jumping, washing, etc. are also consumers often do things. Play a star, up to people, the role of opinion leaders. With the rise of new media, opinion leaders have become a new term, and opinion leaders often refer to a group of social activists who provide information to others while they are communicating, while influencing others. Modern people are more and more pursuit of individuality, so celebrities, daren, influx of opinion leaders have an immeasurable value for the guidance of consumers now. In the eyes of consumers, this is a group of niche people with unique tastes, and they are of great value to the fashion trend. So now more and more retail brands like to use the same concept with stars to promote sales. Levi's this # live fun # activities, star and singer in mainland China shooting video, tell the story between you and Levi's, or tell the story of # live fun, it is the use of a lot of tide People, fashion editors and other opinion leaders. Traditional channels to promote publicity. Many people think that the current marketing fun to play a good new media on the line, and thus often overlook the value and power of traditional channels. But even the slightest strength has its value. Levi's this event, its worldwide stores produced by the publicity effect incalculable. Of course, through some traditional media advertising, but also make this event can be the maximum spread. After all, the new media is to use the Internet (new media) thinking, with their own resources, so that more consumers interact with themselves, thus forming a virtuous closed-loop.

Spangle Serie Fabric

Sequin Fabric,Spangle Knitting Fabric,Material Sequin Fabric,Colorfast Sequin Fabric

Shaoxing City Shenglin Import And Export Co.,Ltd , https://www.shineogroup.com