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As a national treasure brand that records the glory of French culture, the birth of CHAUMET was due to the rise of the Napoleonic Empire. The founder, Marie Etienne Nie, was a royal jeweler who always accompanied Napoleon, with the emperor's favor. It has emerged and gradually became famous throughout Europe. Since then, along with the ups and downs of the history of France, CHAUMET has been with France for more than two and a half centuries. The fate of the two has been doomed from the beginning and has never been separated.
Noble and gorgeous court jeweler (1804-1825)
The late 18th and early 19th centuries were an important watershed in French history. The French Revolution, which began in 1789, ended more than 1,000 years of feudal rule and began the period of capitalist establishment and development. In another vein at the same time, the craftsman Marie-Etienne Nitot opened a glorious history of jewelry watchmaking in such a special period. He completed apprenticeship training from the jeweler O'Brien, the jeweler of Mary Anthony, and opened his first jewelry store, and gradually won a large number of celebrity nobles as loyal fans.
In 1799, Napoleon launched a coup in the foggy month and established the government. On the occasion of Napoleon's imminent enthronement, with his own unique aesthetics and exquisite craftsmanship, Nicholas won the opportunity to build the famous chief executive officer's sword (or called the Regency sword) for the future emperor. He boldly used the French national collection for Napoleon. The 140-carat Gore Condé diamond is set on the handle. This art treasure is still in the French National Fontainebleau Museum for people to visit.
In 1804, Napoleon officially called the emperor and changed the Republic to the "First Empire of France." When the new emperor took office, he promoted the jewels to the political level. He firmly believed that the jewels worn by the royal family on formal occasions must be gorgeous and grand, so as to show the absolute prestige of the royal family; and the gorgeous and jewels of design will make France a new The world's fashion, luxury capital. Under the influence of the gorgeous style that Napoleon strongly advocated, Nicholas designed many extraordinary works, including more than 2,000 crown drill headpieces and accessories designed for the French royal family. Napoleon I and his two empresses, Queen Josephine and Queen Mary Louise, brought considerable jewellery orders, and CHAUMET became the top jeweler in Europe, and its reputation resounded throughout Europe. .
In 1811, Nicholas created a bracelet watch for Eugenede Beauharnais, the son of Queen Josephine's son, as a gift to his wife, Princess Augusta of Bavaria. Gift, this is the first bracelet watch in the history of CHAUMET. It is also the first time in history that the jewels are combined with the watch. The two watches show the time and date respectively, which is superb.
In 1813, Napoleon remarried, in order to celebrate, the emperor specially ordered a pocket watch for Nirvana, including a Napoleon's exclusive round gold case with a pocket watch decorated with blue enamel and ring-shaped pearl strings. The combination with the letter N represents that he belongs to the emperor alone. Queen Mary Louise's chain watch is also made of gold and blue enamel, with diamonds on the edges and the emblem of Queen Mary Louise in the center.
The trend of romanticism prevails (1815-1850)
In 1814, Napoleon was defeated by the anti-French coalition forces. After the next year, Napoleon regained power and defeated Waterloo, proclaiming the demise of the 100-day dynasty. The history of the First Empire of France officially ended. Then France ushered in a period of extreme turmoil. In France, where such an eventful autumn, the fate of CHAUMET is quietly changing. In 1815, with the decline of the Napoleonic Empire and his age, Nie announced his retirement and appointed his chief jeweler, Shandi Baptiste, to take over his business, and his son Jules Fossen joined. Inspired by the Italian Renaissance and French 18th-century art, the father and son created a series of elegant romantic style jewellery that was loved by celebrities at the time, such as the Duchess of Beli, the French King Louis Philippe family, etc. These are the prominent names that often appear in orders.
The political turmoil naturally affected the commercial activities of Paris at that time. Ferson strongly realized that seeking overseas markets has become the only way to survive and develop. So he appointed the then chief jeweler Shang. Valentin. Morey across the sea to London to open up overseas markets, where the jewelry designed by Morey and his son Punopes Morey quickly made the local celebrity gentleman lady At the first sight, they became the royal jewelers of Queen Victoria of the United Kingdom.
In 1850, Morey designed the Duchess with a bloodstone, ruby, diamond and natural pearls, inlaid with the crown and the Duchess name "MS". This is another new breakthrough in the application of gems to timepieces by CHAUMET.
In 1853, the Duke of Luynes ordered a necklace watch for his wife, which was acclaimed by the Breguet movement, exquisite workmanship and rich gemstones. It was highly praised at the 1855 Paris World Expo.
In 1852, the second empire of Napoleon III was established, and Paris regained its former prosperity and vitality. With the combination of Napoleon III and Spain's first beauty Eugenie Montijo, France gradually regained the title of world fashion and luxury capital. At that time, the French social environment provided extremely favorable conditions for the creation of jewelry, so Morey decided to return to China. In 1862, Punopes Morey inherited his father's career as the owner of the jewelry store. The gorgeous style of the Napoleonic era returned again, and the desire of the royal aristocratic celebrities for jewelry once again reached its peak. CHAUMET has also launched a number of jewellery watches in line with the trend, becoming an indispensable accessory for the royal family.
During the Third Republic of France, CHAUMET received an order from the then President Adolphe Thiers to create a pendant pocket watch for his wife Elise Dosne-Thiers. In 1873, the brand was delivered, and the blue, white and red used in the pocket watch symbolized the spirit of the Republic.
A beautiful era of flourishing (1885-1920)
At the end of the 19th century, Europe entered a period of relative peace. With the development of capitalism and industrial revolution, science and technology are changing with each passing day. European culture, art and lifestyle have developed in this period, and the beautiful era has officially arrived. France is greatly affected by it. In this context, the rich began to pay more attention to the improvement of the quality of life. The state banquet began to enter the upper class, and the champagne also got a greater degree of development. Haute couture began to appear in Paris. Many high-quality living elements have been popularized by ordinary rich people, unlike the past, which was only exclusive to the royal family, and the fashion atmosphere was even more culminated.
At the same time, CHAUMET also ushered in a golden age in the history of development. The son-in-law of Nunos Morey, the son-in-law of Punopes Morey, became the fourth generation successor in 1885. With the booming period of Europe's beautiful times, in 1907 he moved the jewelry store to No. 12, Vanden Square. Not only the royal family, nobles and even the millionaires at that time became regular customers in CHAUMET. At that time, the feathers and crown diamonds were regarded as symbols of social status and fashion taste, and naturally became an important business of jewelry stores. At the same time, the production level of watches and clocks has also made great progress during this period, and a large number of representative works have appeared.
In 1908, Joseph Shangmei designed a bracelet watch with a hand-engraved enamel dial decorated with foliate-shaped diamonds. The bracelet is woven from fine pearls and rectangular enamels.
The dark blue enamel watch of 1910 adopts the popular style of the beautiful times. The flat round dial with enamel decoration and hand-cut engraving is extremely high-grade. The outer ring of the case is surrounded by emeralds of uniform size, and the center is used. A whole piece of emerald decoration.
In the same year, CHAUMET specially customized a gray-blue enamel chain pocket watch for its loyal customer DukedeLuynes Duke, also using the popular flat round design, the egg-shaped emerald in the middle of the pocket watch in gray-blue The shell is especially prominent, and the outer part is made of a hollow design with diamonds inlaid into a garland.
Another popular element of the Good Times is the use of natural pearls. The natural pearl pocket watch designed by CHAUMET in 1910 creates a gradual effect with natural pearls of different sizes, which is very precious and rare.
ArtDeco and neutral wind sweeping Europe (1920-1940)
In 1914, the First World War broke out and it was not until the end of 1918. Due to the war, the economy and politics of France and even Europe were extremely unstable. In such a big environment, the development of culture has also undergone tremendous changes. Women who have experienced war baptism are eager to break away from the traditional cumbersome and dragging of the costumes. The neutral wind has become a popular element at that time. Since the 1920s, in response to the trend, CHAUMET has also added a neutral style to its own design creation. After Marcel Shangmei took over his father's clothing and inherits the jewelry store in 1928, the harmonious geometric shape has become The main theme of the CHAUMET design style. The iconic "Little Boy Style" series of this era has created the art of decorative art, without the cumbersome design, with strong color contrast and material contrast to express a distinct personality and position.
The ultra-thin pocket watch produced by CHAUMET in 1910 fits perfectly with the gentleman's wear style. The simple shape with the ultra-thin design became a must-have accessory for gentlemen at the time.
In the 1920s, the rectangular onyx hanged chain pocket watch used a strong black-and-white contrast, and it was harder to show the fascination of the diamond under the illumination of the light.
The Art Deco handbag clock, which was introduced in 1925, fully reflects the style of this style. The distinctive geometric figures combined with the strong red-white contrast are the best expression of this style. This pocket watch is equipped with a Patek Philippe movement, which can be placed in a handbag and is easy to carry. It can be disassembled with a single push.
The transition from tradition to modernity (1945-1999)
The end of the Second World War in 1945, the world finally ushered in a peaceful era, and the establishment of a more democratic and freer France became the common goal of the people of the country. After experiencing the post-war pain and recovery period, France immediately entered a period of rapid development.
Along with the transition period from France to modern society, CHAUMET is also continuing its traditional style, paying more attention to adding modern elements to its works, and the brand officially enters the transition period from traditional to modern.
At this stage, it is not difficult to find that many works of CHAUMET have already had the shadow of the modern series. The cross-link list decorated by the cross in 1970 is the predecessor of the famous Liens series, and the design of the cross-chain gradually Become a prominent symbol of CHAUMET.
In the 1990s, the jumping hour and hour seven-star hunting watch brought the modernity to the extreme. The extremely simple and neat gold dial was equipped with a large and small time and jump time window. It was bold and full of jumping. It was a stunning design at that time. . The watch uses the movement of Fran?ois-PaulJourne. In order to avoid damage to the movement, the dial is covered with a cobblestone-shaped cover.
Casting a new era of legend (1999-2013)
In 1999, CHAUMET joined France as the world's largest luxury goods group LVMH Road, and became the group's oldest jewellery watch brand, thus opening the history of CHAUMET. A new chapter. Now her charm and glory are not exclusive to a French nation. The LVMH Group has a global sales network for her, making CHAUMET eager and chasing for the world's cherished women.
During this period, CHAUMET has been advancing in high-end jewellery, jewellery watches and fine watchmaking, giving the jewellery design an unrepeatable soul and spirit, and a series of works depicting the legendary love between Napoleon and Josephine. Born. For example, the most representative of the 2013 "I live you if you love me" series of high-end watches is the collection of 233 years of history: in 43 pieces of mother-of-pearl, 83 brilliantly cut diamonds carefully inlaid on the spider network, indicating the clock The spider slowly and patiently approached the prey bees, strategizing and slowing down; and the carefree bees (indicating the minutes) boldly rushed forward, provoking the spider's restraint and waiting. All of this lively love chasing is driven by a complex automatic movement designed for the transformation of CHAUMET, and the gorgeous celestial nets on the faceplate are the love journey of the two protagonists.
In a word, the brand history of 233 years is in harmony with the history of France in the past two and a half centuries. Therefore, CHAUMET is well-deserved as “the treasure of Franceâ€; Shi Haizhen, this precious is worth recalling. The exquisite history makes CHAUMET stand on the top of the classics. The noble luxury has already been integrated into its blood, low-key and restrained.
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