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At the end of 2013, Lambert International successfully launched the Lamberti International Four Seasons brand from the previous single down Jacket to the non-stop area of ​​fashionable women's wear on the occasion of the establishment of the Grand Mercure Group within 15 weeks. Located in the 25-45 year-old urban intellectual women Longman flute international seasons, is committed to shaping people, luxury fashion brand image. Its products not only filled with thick retro atmosphere, but also continue to pursue the popular elements of the moment. Held recently in the four seasons sample audits, Longman flute international dealers have been highly praised and recognized.
It seems the rich vice president of marketing Jaga Group, it is both the success of product innovation channel integration, but also a concrete manifestation of the time is ripe. Wealthy Group has 15 years of successful operation of the market experience, the international superstar Fan Bingbing hand in hand to promote, Longman Di International Four Seasons will become another wealthy Group Fortitude works. He has successfully operated a number of apparel brands , he came to the rich Grand Mercure Group after the multi-brand, multi-block, integrated operations to re-sort position for the future rich multi-brand operations to a high degree of efficient operation has laid a good foundation Foundation. Recently, Mr. Sun Kaga interviewed by reporters and talked about his ideas on the operation of Longman Di International.
Q: From the professional down jacket to the Four Seasons brand, Longman flute will be how to adapt to brand adjustment?
A: The rich company's predecessor is the Four Seasons brand Liangsidan Dan, the company itself has a rich experience in the four seasons brand, Longman flute International launch, the rich is also a high price of Korean planning, design team, Set up a professional four seasons efficient operating team. We are determined and confident to let Longman Flute International to a new height.
Q: Longman flu four seasons market layout, what market movements?
A: The birth of Longman Di International, I believe, will be thick in the process of rich business development, rich lady 15 years old today, we sort out the next 10 years plan, I am 35 years old this year, I can do By the age of 45, we have divided the ten years into two phases. The first five-year plan is a solid plan to complete the women's clothing industry in our apparel industry. In the first year we were one year in network infrastructure and the second year was our network optimization Year, the third year and even the fifth year are the three years of rapid expansion of our network. In the first five years, we have absorbed the best and most talented people in our country into the SijiGong service team, including product development, operation and production and supply. We want to build 100 stores with annual sales of 5 million. I believe this dream can be realized by our wealthy people. Now the competition is no longer the competition of the past products and prices. Now the competition of all formats is the competition of the business model. Now we have to Competition is the whole heart of clothing competition business model. The second five-year plan is to build Longman Di International into a second "white collar" in China with a distinctive brand of service and lifestyle experience.
Q: Langman Di international development in the initial investment in addition to the conventional mode, there will be and special?
A: In the initial stage, we will act as a proxy for investment promotion at the provincial-level agencies. The so-called investment promotion window is not the traditional wholesale stalls, office showrooms, but rather the upcoming to join Langman Di international brands Terminal franchisees can be immersive to see the total generation of self-owned stores, self-service stores have a standard service, standard monopoly services, there is real sales performance, then ask franchisees What hesitate?
Q: Well, Grand Duke is preparing the total generation of self-support shop in the end what is the way?
A: 1, the formation of the Gunners team or commando: a team composed of three people, with good sales of actual combat technology, display display technology, that is, to adjust the display for the shop to enhance the performance for the store, and really drive sales , To make a performance to the shop to see. Let store employees experience sales performance is how to start. 2, R & D team: R & D 24 solar terms of the promotion program, research and development programs to attract the latest enticement, in order to do a good job for each solar terms, festivals can promptly and smoothly copied to the terminal store. 3, window display division: According to the season and festival research and development window design, good visual marketing preparation. 4, the establishment of VIP management VIP: to help establish a terminal VIP scientific management system, effectively enabling customers to truly become our loyal consumers. 5, the terminal shop real automation operation mechanism: to help the terminal store to establish a complete performance management system, so that employees spontaneously go in, regardless of the quality of service in the store are not the same boss, to achieve true automation. And wait for some of us as much as possible to develop a brainstorming research and development of practical marketing model, we must have the ambition of ants but also ants trip, it is necessary to look up the sky have to look down, the road is step by step out So, we rich people will step by step, step by step out of our dreams.
Q: What is the idea of ​​international communication in brand communication?
A: Longman Di International Langman flu down jacket because of the successful operation of the brand relationship, the ability to control the fashion resources no doubt. On the basis of giving full play to the traditional resources, as far as the network power is ubiquitous, Longman Point International certainly will consider using the whole network infiltration method to establish a set of high-quality brand reputation system. At the same time Longman Di International and professional marketing agencies have conducted in-depth cooperation, and strive to brand and product dynamic information for the first time through the network to pass out. We will also thoroughly apply Weibo and WeChat to these self-media platforms to establish a sincere and effective exchange and interaction system with consumers so that consumers will understand brand dynamics as soon as possible and consumers will be consulted as soon as possible . Our ultimate goal is to create a highly efficient eco-chain for distributors, where a steady stream of prospective consumers will come in and become loyal customers.
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Shijiazhuang Damei Co., Ltd. , https://www.dameijacket.com