Islay's “China's Good Fashion” Makes the Whole Winter “Turn Around”

The "Good Voice for China", which is now hotly debated, is in full swing with a feast, because the turn of a "good voice" represents attitude, strength, and sincerity. Therefore, a lot of fresh topics such as "China's Good Taste" and "China's Good Education" have been talked about in people's lives. It seems that every industry has a gorgeous sounding "good voice" and exists as a whole. In winter, “turning over” the fashion down jacket brand Islay is how to make up “China's good fashion”? The fact proves that Islay’s grasp of the consumer’s heart is not a slogan, a transaction is so simple, it is a bold breakthrough and innovation, rich The sincere interpretation of fashion connotation has made the whole winter colorful.

"Favoring fashion" innovative ideas

When it comes to winter, people think of dullness and coldness. Who would think that wearing a down jacket walking on the street would coexist with warmth and warmth? After years of development, Islay has boldly taken the lead in product innovation and change style. Down apparel and fashion cleverly blend together. Since the establishment of Airai, it has won the market position with the concept of fashion differentiation.

Islay 2013 autumn and winter down jacket fashion movie

Allais has been passing on a fashionable attitude and expressing fashion ideas, not only on clothing, or teaching the public how to match beauty, or teaching them to capture the perspective of fashion and build a positive and progressive lifestyle. Thus, on the road to pay tribute to fashion, due to its innovative actions, it interprets the deepest love of light.

Islay firmly controls the international fashion trends and creates a variety of products that surprise the industry and consumers, constantly challenging and subverting the traditional impression of down jackets. As a result, people gradually became infected with the "fashion spirit" of Ilayi and became troubled by winter troubles.

It can be said that this is a kind of "two-way force." People's enthusiasm for the pursuit of Ilayi's fashion has also led to the constant innovation of Islay's style of down jackets and has made the definition of "fashion" more sincere and moving. In recent years, Islay has sponsored fashion brands such as "Fashion China" and "Great Variety and Big Coffee Show" with high ratings. The consumers feel more joyous and beautiful while they feel more aware of Islay's brand. The more clear it is.

Consistent product quality

Like “China Good Voice,” the applause of the audience does not just happen. They need to hear a truly skilled voice to “wake up” their ears. For this, Islay knows the importance of its product quality. Is the so-called "no quality, no brand", so Islay always put the quality of down jacket first, so that the whole winter "fashion" up but also feel the warmth, to "wind" more "temperature."

Islay 2013 autumn and winter down jacket fashion movie

Islay down adopts all kinds of imported international fabrics and domestic high-end fabrics, and uses original lock-locking technology to solve the old problems that have been plaguing consumers. In Islay's production, the company has consistently promoted a strict and rigorous management model. Under the situation that the production volume has doubled year by year, it has not changed the meticulous attitude towards product quality. The management personnel, production personnel, and inspection personnel always follow the customer as the At the same time, with quality as the focus of attention, we constantly improved the process and improved our management methods to ensure product quality. In addition to down apparel, Islay has extended its products to various fields such as fashion, home textile products and even NICKIE children's wear in more than ten years of development. It has consistently maintained its quality and has won unanimous recognition from society and consumers.

Rich and sincere cultural connotation

One person can make everyone have a deep impression on it, relying on full personality and lively soul interaction. This is also true for corporate brands. The company has always been running through the brand concept of “brand-name life lies in quality and culture”. This cultural spirit of dripping water and sand and building sand and towers has allowed Islay to begin its group business today.

Islay 2013 autumn and winter down jacket fashion movie

In the development of Islay, the rich and sincere culture shows strong power. The warm and harmonious “home culture” allows the employees of the company to feel the family-like truth, cohesion, and the production efficiency of the enterprise; the company’s production efficiency has improved significantly; The enterprise spirit of “To the Good” is to return to the insistence and replication of culture, which has resulted in the unique brand position of Islay in the fiercely competitive market. It is these rich cultures that make Islay’s brand more vivid and consumers’ right. Islay’s product awareness reaches the depths of the body from the surface.

Returning to China's “Voice of the Good” popular in the country, it traces its roots to the fact that it satisfies the cultural needs of the audience for their sincerity and ability to speak. While Islay down apparel can be recognized in the development of the same is true, with quality and cultural connotation to "China's good fashion" in order to make the whole winter "turn", it is not an independent note of life.