Development Strategy for Regional Textile Industry and Industrial Clusters 2013

On the website of the National Development and Reform Commission recently, an article on "Special Areas of Textile Industry and Development of Industrial Clusters" pointed out that in the past decade, China's textile industry has achieved rapid development in its characteristic regions and industrial clusters, and significant changes have taken place. However, the development is still unbalanced, and there is still much room for improvement in terms of technological innovation, brand building, and internationalization, and there are still plenty of opportunities for the next decade.

In the past 2012, many fabric companies have formed a regional development direction; in the face of the arrival of 2013, whether in fashion, innovation or transformation, these industrial clusters have been further upgraded. The respective regional advantages.

Quanzhou Textile Enterprises: Fashion Upgrading and Entering the Downstream For fabric companies in Quanzhou and Shishi, today's fabric products not only need to be innovative in craftsmanship, make new patterns and feels, but must be further developed in new fibers and passed. Follow-up process to make innovations. Therefore, more and more fabric companies are aware that they must complete the fashion upgrade of the industry chain in order to better achieve their goals.

In 2012, fabric companies in Quanzhou, Fujian, Shishi, and other places took a step closer to fashion, not only focusing on fashion upgrades, but also possessing strong fashion and technological content, continuing environmental protection and functionality, and paying more attention to guidance. Product development and terminal market application areas match up. In 2012, five Shishi fabric companies chose to display newly-developed fabrics through “garment show”, using a variety of high-tech functional fabrics, and ingenuity to mix and match various creative fashion elements. Many fabric companies are also extending downstream, entering the production of garments. "By involving the garment industry, we can better grasp the pulse of the market." Haitian materials responsible person said, "Only with the terminal's consumers to achieve communication and display, fabric brands can reflect the value."

Haiwen Materials Co., Ltd. deputy general secretary Wensheng Wu said that the reason why Chinese fabric companies are still far from the leading fashion distance, the main disadvantage is that they are not enough to understand the most end-users. He said that after all, fabrics must be made into garments. Only fabrics that meet market positioning and consumer needs can lead fashion and occupy the market. Therefore, fabrics should not be just products. They should be treated as works of art like foreign brands. Pursue quality, popularity and artistic sense.

It is with the same idea that in the second half of 2012, the "Chihich Huaqi Fashion Printing Press Conference" attracted the attention of the industry. It is not uncommon for a branded apparel company to sign a contract for a designer. However, a fabric company is an intermediate link in the industry chain. Signing a clothing designer is still the first in the country. In Quanzhou, many local companies are also brewing and docking with the clothing studio, intends to enhance the right to speak through the fashion designers, product innovation through its forward-looking fashion. Some industry experts believe that according to the development trend of the international fashion industry, fabric brands have become the driving force on the fashion industry chain, and they have continued to expand towards the terminal. The concept of "fabric first" is becoming a global trend. In 2013, fabric companies in Quanzhou, Shishi and other places are looking for more interactive opportunities, through strengthening their "fashion communication power" to achieve the tacit understanding with the fashion designers, and through the completion of the spirit of communication with the consumer, leading The trend of the market.

Shaoxing's textile enterprises: Innovating and Upgrading Copyright Protection As a fabric development company, while leading the fabric innovation, the brand as a self-determined behavior gives the fabric a new meaning and meaning, allowing the brand to lead the fabric and lead the customer, thus leading the market. After the wave of Ebbing in 2012, Shaoxing County has emerged a number of fabric companies that have won the brand.

“Branded products cannot be too popular, they must be the most high-end and most distinctive products of the company. We specialize in classifying products and specifically target some high-end, high-end jacquard fabrics.” Shen Jinpeng, general manager of Golden Textile Co., Ltd. introduced that to create a fabric brand is to create quality products, to have the right positioning and to keep up with quality services. He said that now the company is doing "Flora" this brand of fabric, in the process of fabric production and development, for mature women, reflecting its elegant and elegant style, so companies insist on the original elements, while the Chinese elements Into it, reflect the characteristics of this brand.

Zhejiang Xinle Textile & Chemical Fiber Co., Ltd. is not large in size, but it is very characteristic. It always focuses on the design of fabric patterns. According to the person in charge of the company, the pattern of the fabric condenses the hard work and wisdom of the company's R&D personnel. Each one is unique and full of creative inspiration. Each one is a well-deserved “high-end product”. Due to the large variety of fabric patterns and most of the trends, the company opened a fabric supermarket in 2012. In a showroom of about 600 square meters, there are more than 3000 kinds of fabric products in spring, summer and autumn and winter, and there are more than 6,000 kinds of flowers in the year.

Brand effect to obtain economic benefits. After opening up the fabric supermarket, Xinle Textile's cloth can sell 2 to 3 yuan more per meter than before. The most expensive fabric can sell 30 yuan/meter per meter, and the profit can reach 5 to 6 yuan.

For so many years, enterprises realize a truth. "Do not wait for the market to screen you, so sooner or later will be eliminated by the market, companies must be able to lead the market, stimulate consumption, and only take the initiative to seize market demand in order to obtain pricing power in the market competition, in order to be invincible "Now, not only is the garment company selecting Xinle Textile's products, Xinle Textile also selects garment companies. The 6,000 fabric patterns of fabric supermarkets are not open to all customers, and the first-rate customers have the right to choose the best.

Textile enterprises in Guangdong: transformation and upgrading of corporate responsibility Guangdong's denim fabric companies have formed a considerable industrial chain advantages, in 2012 to 2013, the transformation and upgrading of Guangdong cowboy companies the most appropriate keywords. From slogans to practice, every new move confirms that companies are upgrading in transition.

Opening the "new age of denim" is the unique concept of Zengcheng Zhicheng Weaving Factory in Zengcheng, Guangdong. In the 2012 Shanghai Fabric Exhibition, Zhi Cheng's booth was divided into 3 chapters and 6 series fabrics. The first is the denim fabric past, with the series of fixtures and retro series showing the initial development of denim fabric. Followed by denim fabrics now, divided into four series of school denim series, blue noble series, sexy series and the original ecological series. The most eye-catching part is the future of denim fabrics. Some denim garments are displayed, reflecting the cooperative relationship between upstream and downstream companies. Yang Bin, general manager of the company, said: "Landscape, Dow and other advantages of fiber companies to develop green environmental protection jeans, and for downstream clothing companies to provide 'one-stop' services, starting from the clothing brand every quarter product development, not only recommend the latest cowboy Fabrics also provide denim fabric sample washing services, which is Zhicheng's determination to open the 'new age of denim'. At the same time this is also the focus of the company's 2013 work.

Another denim fabric company, Guangdong Beijiang Textile Co., Ltd. put forward “we redefined cowboys” four years ago. Four years later, “we have redefined more than cowboys” has become Beijiang’s new slogan. In 2012, Beijiang Textile started to develop the imported fabric business. At present, it has reached cooperation with several well-known fabric companies in Europe and Asia to jointly develop the Chinese market. As an export-oriented company, Beijiang has increased its efforts in the domestic market in recent years, and domestic sales have occupied half of the sales in Beijiang. In addition, Beijiang Textile has always spared no effort to carry out social responsibilities and sustainable development. The products and technologies of the environmental protection concept have been demonstrated through each event and every exhibition. In 2013, “environmentally friendly cowboy” is still the product area that Beijiang Textile vigorously expands, and “corporate responsibility” is also the key word that Beijiang placed on the top of development.

In addition to a single company's spare no effort, Guangdong's denim industry is also stepping up its pace. The Guangdong Jun’an Jeans Institute was established as a comprehensive R&D platform for transformation, upgrading and technological innovation in the Jundean Jeans garment industry in Shunde; the first denim textile specialty market emerged in the Guangzhou Zhongda Textile Trade Zone; and the Hongzhou International Textile City 1 The New York Cowboys held its first project promotion meeting. The “Denim Textile Research and Development Base of Guangdong Province” jointly established with the Guangdong Provincial Textile Association was also unveiled at the same time. All of these measures have laid a solid foundation for the sustainable development of the Guangdong cowboy business.