In 2012, the consumer trend in the Russian apparel market is expected to shift to a mid-priced garment

The Russian business consulting website reported that the DISCOVERY Research Group completed its research on the Russian clothing market in October 2011. According to the survey, the most popular place for consumers to buy clothes in 2010 was the shops and boutiques of the Trade Center, which accounted for 68% of the total. Markets and supermarket chains accounted for 23% and 15% respectively. The proportion of the difference is ranked behind.

According to the Russian Ministry of Economic Development, in the Russian clothing market structure in 2010, legal production of clothing in Russia accounted for 21.6%, and the remaining 78.4% were imported. Of these, only half (41.9%) were imported through legal channels. Russian. The statistics on the country of origin of imported clothing in Russia indicate that more than half of all legally imported clothing on the Russian market comes from China and Turkey accounts for 6% of the total. Clothing imported from European countries Italy accounted for 5.7% and Germany accounted for 3.9%.

According to analysts' predictions, the Russian apparel market is expected to grow. With favorable market conditions, it is expected to grow by 13%. However, if it is expressed in terms of value, the annual growth rate may not exceed 10%.

Before the economic crisis broke out, increasing purchasing power stimulated the transformation of the Russian clothing market from cheaper goods to more expensive goods. During the economic crisis, purchasing power turned to mass sales. In 2010, prices and consumer financial conditions began to recover. Therefore, in 2012, consumer trends are expected to continue to shift to the mid-priced fashion. (Compilation: Wang Xinyu)