Shoemakers' special orders for the first quarter of 2012 will be profitable

The famous Chinese shoe company Xtep has sponsored many events this year, making its popularity significantly improved. Based on this, Hong Kong-based CFSA conducted an analysis of it, which is the original text:

Following the sponsoring of five large-scale international marathon events in the first half of the year, the mainland sporting goods company Xtep announced on the 4th of this month that it was appointed as the garment partner of the Standard Chartered Marathon in 2012 and successfully defeated the apparel sponsors for 9 consecutive years. Balance and become the first mainland brand to cooperate with the Standard Chartered Marathon. As the Standard Chartered Hong Kong Marathon is the largest marathon event in Hong Kong and a major sports event in Asia, the sponsorship benefit will be considerable. This will not only help enhance the company’s international brand recognition, but also strengthen its leading position in the industry.

In addition, in the first quarter of 2012 trade fair held by the company, the order amount increased by 21%, while the average selling price of footwear and apparel products increased by 8% to 10%, reflecting the company's growth momentum is still abundant. Therefore, we believe that with higher awareness and good pre-sales, the company's revenue growth will continue to outperform its peers, and investors can pay more attention to Xtep.