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September 17, Lonsdale brand officially landed in China and the spring and summer 2012 new conference held in Hangzhou Crowne Plaza Arcangel successfully held. Provincial Government Deputy Secretary General, Chief of Staff Yu Zhongda, the leadership of the supply and marketing cooperatives Ma Bowei, Zhou Jiahong, Qu Jian, Shi Zufa, He Zhongmin, Zhang Yue, Wang Dongfang, Shen Tuo stephens, Provincial Xinghe Group Vice President Yao Shuguang, Hangzhou Gongshu District Executive Vice Mayor Lu Jianbiao, Anji County Assistant to the Assistant Wang Renmin, Provincial Department of Finance, Department of Commerce and Hangzhou Gongshu District, Anji County leaders of relevant departments, provincial Bank, the Agricultural Bank of China and Other business cooperation unit, the industry's distinguished guests invited to attend the release meeting. Come to participate in the conference there are more than 200 dealers from all over the country, nearly a hundred suppliers, etc., a total of more than 500 people. Yu Zhongda, deputy secretary general, director Ma Baowei, Shi Jianqiang chairman for the conference curtain, Shi Jianqiang, chairman of the welcome speech. Conference closely linked to the pulse of fashion, to convey the deep connotation of international brands, good interaction and warm atmosphere left a deep impression on the participants. In his welcoming address, Chairman Shi Jianqiang pointed out that vigorously expanding the domestic market and promoting economic restructuring are the strategies and targets for the development of the Fushida Group in the "12th Five-Year Plan" period. Nurturing well-known clothing brands, developing domestic sales market apparel Group is an important measure to achieve the above goals, the Group will gather the ability to fully support the lonsdale brand growth and development, welcomed the development of lonsdale brand confidence, the concept of common values Partner to join the close cooperation between the lonsdale brand to enhance the visibility, influence and attractiveness, together to create belong to our common cause, to achieve the ideal of wealth. This conference is the first time that Lonsdale, an internationally renowned brand, officially unveiled in China. The theme of "unbounded" interprets the cross-border positioning of the Lonsdale brand and highlights the differentiated advantages of the product. Conference showcased a unique style of show design, to achieve the British style, fashion style, the perfect combination of three different styles of natural wind. Energy, Beach, City, Boxing four series successfully demonstrated the design concept of cross-border, coordination of clothing fashion and functionality of the unity of the perfect combination of the two. Awe inspiring laser show, the trend of the front of the band performances and a series of dynamic programs and grand T stage scene gives a strong visual impact, a good contrast to the forefront of fashion, science and technology high fashion outdoor Costumes, colorful fashion show has been widely praised the guests. Lonsdale brand is a high-end fashion brand from the United Kingdom, the brand since its inception has been the benchmark for British outdoor fashion sports, has a worldwide influence, with a group of loyal brand followers. The Lonsdale brand is named after the ancient Earl of Lonsdale in the United Kingdom. Since the 18th century, the family has become known for its passion for outdoor sports and outstanding contributions. Lonsdale V is known as "the greatest outdoor sports gentleman in the UK" He is the inventor of boxing gloves, the founder of modern boxing rules; he is the legendary chairman of Arsenal Football Club; as early as in 1888 by virtue of independent research and development of outdoor equipment, the implementation of the feat through the Arctic Circle. His courage to innovate, his courage to challenge himself, the courageous exploration of nature and the unknown world, the achievement of the legend of that era, but also created a brand of Lonsdale this extraordinary, has become a true "rule maker." After its successful landing in the United States, Australia, Japan and South Korea, it officially landed in China in 2011. The conference is the first Lonsdale brand in China for the official debut, open investment. Lonsdale brand from Zhejiang Fu Shida Group Investment, Zhejiang Lonsheng Clothing Co., Ltd. is responsible for operating. With strong financial strength and rich experience in operations, Zhejiang Longsheng Clothing Co., Ltd is committed to developing the domestic market, to create a top international brand with international influence. Hangzhou bustling ancient times, now is the world-famous fashion apparel capital, the industry elite convergence, accessible and accessible, fast and unobstructed logistics. Longsheng apparel company in Anji, Zhejiang built the largest outdoor apparel production base in the Yangtze River Delta region, has many years of international trade brand apparel production experience, with advanced production facilities and mature production technology. The company advocates a harmonious lifestyle of the modern city and the natural environment, creates products with innovative ideas, technological elements and cutting-edge design to make people calmly face the ups and downs of nature and magnify the happiness in life Surprise. The successful launch of this conference marks the official appearance of Lonsdale brand in the Chinese market and brings a strong British whirlwind to the casual outdoor market. In line with the London 2012 Olympic Games, the Lonsdale brand in China is worth the wait. (Photo 1: Deputy Secretary-General Yu Zhongda, Director Ma Bowei and Chairman Shi Jianqiang jointly launched the conference) (Photo 2: Welcome Speech by Chairman Shi Jianqiang) Amoi new product display a) (Figure 4: 2012 spring and summer new product display two)
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