Blue Dragon abandoned men's agent sales model The first men's joint venture cooperation plan

"Maison de la VANILLE La Maison de la VANILLEudation" blue sky dragon "clothing has a strong foundation in the protection of goods, this year's first men's brand" joint cooperation plan ", which means" Laudation Blue Dragon "costumes will completely subvert the traditional" Join, agent "mode, to provinces and autonomous regions in the country and many other cities co-operation with merchants set up branch offices to jointly operate the market, truly" win a total of win-win. " Inspired by this operating philosophy, how to ensure a real win-win situation with merchants? How to achieve a win-win basis to allow customers to "win first"? First, "Laudation Blue Dragon" puts forward its commitment of "0 inventory, 0 risk" while controlling the source of goods, tracking market trends and responding to market feedback to quickly meet the different needs appearing in different markets so as to increase control of the terminal market Ability to strengthen the audience of goods - Consumers VIP service awareness. To this end, "Laudation Blue Dragon" to enable the "chameleon program"; to take the same regional different stores "product category sales" approach; to ensure that different categories of stores have a suitable product sales. And supplemented by the co-operation of the "big factory" program to ensure the timeliness of the product market cycle and the quality of the reliability. The establishment and improvement of the "Laudation Blue Dragon" commodity system ensures quality and control costs effectively. Second, "Laudation Blue Dragon" has successfully launched a joint venture cooperation branch plans, stores also stationed in high-end shopping malls around the district, while the branches actively carry out secondary cities, merchants to expand their work. For example, we now have established and set up branch offices in Jiangxi, Shandong, Zhejiang, Henan, Liaoning and Sichuan provinces covering more than 100 major cities and over 200 planning outlets. "Laudation Blue Dragon" will carry out targeted planning, promotion and sharing with the operation of provincial branches. To ensure that each branch has a suitable, effective, targeted operations. Third, "Laudation Blue Dragon" launched a new terminal image, in the terminal implementation of "nanny-style" support, has now formed a complete operation, training, supervision of the three major systems, from the store location, shop decoration, new store Opened, store operations, store supervision, performance evaluation of the six standardized operation and management system to ensure the interests of branch offices at the same time, build the terminal elite sales team. The company headquarters to provide professional training and manager of shopping guide, for some branch offices, the company will use one-on-one professional market guidance. In fact, there is an urgent need for a major change in the garment channel model and it has been recognized by the industry. As a forerunner, "Laudation Blue Dragon" exploration in the channel mode of change, with its high-end quality and service, rapid expansion and eye-catching development effect will be subject to widespread industry and external attention to become China's men's retail industry In the leader.

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