Guanhong expands the advantages of functional fabrics

2011 is the first year of the national "Twelfth Five-Year Plan". For textile companies, it will also be a new starting point.

With a focus on R&D and production of functional fabrics, Guanhong Co., Ltd., which is known throughout the country, has been in full swing since the beginning of the new year and has begun to invest in new production and layout. Guanhong continues the leading advantages formed in functional fabrics in recent years, and continues to increase investment based on the consolidation of its own resources, in technological innovation, product innovation, business management innovation, differentiation strategy, scale effect, etc. Make new breakthroughs. Make Guanhong brand's popularity and influence further improved.

Relying on scientific research advantages to make specialized products, as stated by Chen Xinmin, Chairman of Guanhong Co., Ltd., 2011 will be a very important year for the development of Guanhong. The company will stand on a new starting point to seek new breakthroughs and make the crown Acer’s product advantages and brand advantages centered on functional fabrics have gained stronger support and development, making Guanhong a leader in both domestic and international markets.

Guanhong Co., Ltd., as a “Top 500 Competitive Enterprises in the Textile and Apparel Industry in China” and a leading enterprise in China's printing and dyeing industry, is a large-scale functional fabric supplier that integrates R&D, production and marketing into a functional fabric manufacturer in China. The top three, its industry influence continues to increase. The important reason for the growth of Guanhong's high-speed growth is the continuous improvement of the advantages of scientific research and innovation, as well as the continuous drive for product innovation. Guanhong currently has a good cooperation mechanism with domestic key scientific research institutes and professional colleges and universities. At the same time, it also focuses on the strategy of “productive, academic, and research” one-stop cooperation and focuses on the functional fabric market expansion.

Chen Guoping, deputy general manager of Guanhong Co., Ltd., pointed out in an interview with reporters that the current fierce competition in the textile industry, raw material and labor costs and other unfavorable factors are testing the company's development potential and competitiveness. Now that the product differentiation has been reduced and the market advantage of new technologies has been shortened, the profit of products has been continuously reduced. This is also the main reason why many textile companies are under heavy pressure. If companies do not seek breakthroughs and innovations themselves, and do not adjust their product mix, it will be difficult to establish a foothold in the industry. It is with such sober understanding that Guan Hong has made great efforts in the research and development of new products. In recent years, he has applied for and possessed 14 types of patents. The current level of finishing has already had a very clear advantage in the industry. Various kinds of high-grade functional fabrics such as bamboo charcoal, jade, thermoregulation, memory, and patch are developed and produced, as well as high-quality fabrics such as soybeans, Jindi Superfine, nylon ultra-fine, T400, etc., which are famous enterprises at home and abroad. Selection, consolidating the company's leading position.

Market-oriented promotion of the overall level of products is the basis for the survival and development of the company. Whether or not the relationship with the market can be handled correctly is directly related to the survival of the company. The change of products from the seller’s market to the buyer’s market requires textile companies to adjust their market strategies in time in order to win better development opportunities. Guanhong currently has three categories of products: knitting, chemical fiber, and cotton. According to its functionality, it is divided into six series including moisture wicking, cold-proof fabrics, memory fabrics, waterproof and breathable, and radiation protection. Guanhong's functional fabrics have led the domestic market for many years. Guanhong has become the most trusted partner in the eyes of many apparel companies, and has also achieved the most solid link in Guanhong's industrial chain.

Focus on the big picture, start small, Guan Hong, while grasping its own direction of development, can also timely adjust the product structure and production scale according to market demand. Hou Jianlong, director of the Product Development Center of Guanhong Co., Ltd., and chief engineer, said that at present, the demand for functional fabrics has been adjusted rapidly. Single functional fabrics such as moisture-absorbing, quick-drying and cold-proof have been unable to meet the needs of the market and customers, such as moisture absorption and quick drying. Multi-functional composite fabrics such as cold and warm are more popular. The change in the functional fabric market pattern, the development trend of multi-functional fabrics, and the intensification of homogenous competition have all prompted companies to continuously improve their own product-related indicators.

In order to better meet the market demand, Guanhong Company built a new large-scale, new system, and subdivided product marketing center last year. Currently, the company is in good operation and has shown good functions and development potential.

Perfecting Self-Construction and Pursuing Greater Breakthroughs This year, Guanhong Co., Ltd. has made new deployments to key work priorities throughout the year and put forward new requirements. The first is the pursuit of innovation: from the concept of innovation, process innovation, technology innovation to management innovation, and then enhance the company's own strength. The second is to strengthen the implementation. From the formulation of strategies to the implementation of production, we must emphasize the implementation of timely and effective. Once again, a rapid response mechanism is established to solve all problems at the source and avoid unnecessary losses due to minor losses. The last step is to strengthen marketing and integrate corporate culture with products.

Guanhong always adheres to the concept of product development with innovation, technology, and design as the top priority, and places it on the ground in a down-to-earth manner so that the company's products have achieved a vast market and the brand's influence has become increasingly prominent. In the face of various challenges still able to achieve the double harvest of production capacity and profit, reflecting the core value and comprehensive strength of the Guanhong brand. Guan Hong took an international, professional, and large-scale development strategy, professional and forward-looking measures, stepped out of his own model, and took the forefront of the industry.