American Century Store Messi China Sells Clothing Online

US retailers are eyeing China’s online spending. Recently, the US department store carrier Messi Department Store announced that its Macy's chain and Bloomingdale's chain department stores have opened online shopping delivery services to 91 countries, including China. This means that Chinese customers can purchase Macy's products through the Internet with just a click.

The 100-year-old Macy's department store in the US, which is a century-old American store, is a famous American department store chain. Although the department store did not open a branch in China, Messi’s online store opened its arms to Chinese consumers.

Go to the shopping page of Macy’s and immediately jump out of the “welcomeinternationalshoppers” (welcome international shoppers). Here, even if you are in Shenzhen, you can buy most of the goods on Macy's Store website, including clothing, bags, shoes, jewelry, household items, etc. The reporter also noticed that some products cannot be purchased online, such as cosmetics, perfumes, furniture, mattresses, and small household appliances. According to reports, the main reason is that the definition is based on the law of the destination country and the actual situation. For example, the voltages used in China and the United States are different. China uses 220 volts and the United States uses 110 volts. Therefore, small household appliances in the United States have arrived in China. Not practical.

"If I encounter a suitable promotion, I will try it." Ms. Wang, who graduated from Duke University in the US, is a "fan" of Macy's. Most of her clothes are bought at Macy's. "Often 10 yuan will be able to scouring a formal dress." Ms. Wang was very impressed with this century-old store's generous promotion. After the returnees returned to Shenzhen last year, Ms. Wang made a round of shopping in Shenzhen and found that her clothes were too expensive to buy. "A dress with a top domestic brand is worth more than 2,000 yuan, but you can buy a BCBG skirt in the United States for more than 100 US dollars." Ms. Wang told reporters that after Messi opened her first time to browse the Internet and found that if large quantities Buying some discounted goods is even more cost effective. "Of course, given that China is manufactured all over the world, we do not rule out buying a Chinese manufacturer to make it back." Ms. Wang smiled and warned.

International freight is not cheap. It is noted that many of the conveniences for the consumer on Messi’s website have been fully demonstrated through various details. For example, the price that consumers see on the website will be automatically converted into ***, and the freight and tariff will be clearly marked. Consumers only need to pay for it once and there is no hidden charge. It is understood that Macy’s International Delivery Service will be clearly stated, but it will not be like some international shopping websites have implicit charges on freight and tariffs, which will bring losses to consumers.

The survey found that although Macy’s opened its arms to Chinese consumers, high freight rates and high tariffs have left many consumers who are interested in using the mouse to shop overseas. The reporter tried to buy a four-suit T-shirt with an original price of US$ 17.5 per piece. The discount price was US$ 10.49 per piece and the total price was US$ 41.96. However, according to Messi, the automatic shipping cost will be 45.62 US dollars, as well as a tariff of 116.64 US dollars. According to this calculation, if you buy these four clothes, the reporter needs to spend 204.22 US dollars, the cost is much higher than in the United States to buy locally. “Actually, a suit of domestic clothing is estimated to be four or five hundred, and you can buy some more. Estimated shipping costs will be reduced.” Ms. Wang said to reporters.

China's “God of Wealth” attracts Macy’s Department Store’s Macy’s Department Store to show its special interest to Chinese consumers. The data shows that since 2007, the growth rate of Chinese customers visiting Macy’s has reached 50%. In 2010, Chinese people spent an average of US$200 per single consumption in Messi, while US’s local customers’ consumption amounted to only 30 to 40. In the US dollar, Chinese customers are five times more likely to scan for goods than Americans.

Not only did the number of Chinese customers shopping to Messi increase, but their spending in Messi was also the highest. It's no wonder that this century-old restaurant is trying to express its enthusiasm for Chinese tourists.

It is not only Macy's department that enters China's online shopping market naturally. At the end of June of this year, Wal-Mart chose Shanghai to establish Wal-Mart e-commerce China headquarters and fully responsible for Wal-Mart's global e-commerce operations in the Chinese market. This is also the second e-commerce headquarters established by Wal-Mart after the United States market. As early as 2010, Wal-Mart launched the Sam's shop online testing service in Shenzhen and launched online shopping in Shenzhen. In addition, GAP, the US clothing retail giant, made its first trip to China last year. It also entered China through the form of “first open online shopping and then open physical stores”.