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It is reported that the China Silk Road - PR PRAR Red Bay special press conference and Guangzhou Maritime Silk Road tourist attractions press conference on July 28, 2011 at 10:30 am in the town of Baiyun District, Guangzhou City, East China East Industrial Park East Chang Road No. 1 grand opening.
The ancient Silk Road in China has a long history and thousands of years of history. The Silk Road, also known as the Silk Road, was opened up by a man named Zhang Qian in the Han Dynasty. In ancient times, the Silk Road was a well-known land trade channel across Asia and connecting Eurasia. It is an important bridge linking economy and culture between the East and the West. It connects the ancient Chinese culture, Indian culture, Persian culture, Arab culture, ancient Greek culture and ancient Roman culture, and promotes the exchange of civilizations between East and West Played an extremely important role.
Silk Road, there are two land and sea, in addition to land access, there is a maritime Silk Road. Guangzhou, the beautiful city we now live in, is one of the birthplaces of maritime silk. Now it is included in the "Heritage of the Sea Silk Road" by the State Administration of Cultural Heritage. It is an ancient commodity trade and cultural exchange between China and foreign countries Sea road.
China is the hometown of silk and is also a silk raw material and a big producer of products. Compared to Europe and the United States, although China enjoys a good reputation both at home and abroad, China and the world still do not have a leading brand or a brand of high-end silk fashion. Silk apparel consumption in the Chinese apparel market is less than 2 ‰. With economic development, a large number of middle-class and high-class people from a large number of Chinese cadres, private entrepreneurs, professors, bankers, lawyers, professional managers, top white-collar workers and entertainers in the industry love silk clothing. According to an authoritative source, from 2010 to 2015, the number of middle-class consumers in China will reach over 350 million. They are pursuing high-quality life while pursuing wealth and social status, and the market has a huge market prospect.
In the 12th Five-Year Plan, Premier Wen Jiabao proposed that we vigorously develop cultural undertakings and cultural industries, strengthen the protection of cultural heritages, and develop our own brands on the basis of promoting silk culture. It is necessary for the major silk country to become a silk powerhouse and revitalize the Silk Road.
Today, Guangzhou Silk Road Clothing Co., Ltd. to promote and disseminate the essence of Chinese silk culture as its mission to lead the direction of development of China's silk apparel industry and promote China's silk industry towards modernization, fashion, and international. And to create a modern Lingnan style and Guangzhou Maritime Silk Road cultural tourism products. We plan to set up silk clothing monopolies and living museums in key tourist attractions in the future to further promote Guangzhou's "Maritime Silk Road" culture. More able to inject new tourism and tourism industry culture, Guangzhou tourism industry to add new bright spots. The company will use the market effect to "revive China's ancient Silk Road style, creating the world's silk fashion trend base."
Guangzhou Silk Road Co., Ltd. is a collection of silk apparel research and development, marketing management, cultural transmission as one of the group-type enterprises. The Silk Road Museum of China (Guangzhou), the Silk Road Development Foundation of China (Guangzhou), the Silk Road Association of China (Guangzhou) and the Silk Road Institute of Guangzhou under the project will also be under construction.
Our corporate policy is: excellent "brand" culture, scientific development
Business goals are: to create the world's first silk apparel business.
Our brand goal is: to create the world's first silk clothing brand!
Brand mission is: to promote ancient Chinese silk culture, leading the world trend of silk dress.
The company set up under the high-end women's silk division, high-end silk Men's Division, high-grade silk underwear Division, high-end silk home apparel business, high-grade silk bedding Division and other business units to meet the modern products of environmental protection, ecology, Health, taste, high-end pursuit.
In the future, Guangzhou Silk Road Apparel Co., Ltd. - RED PRDAR Red Bay brand will be operating in an international management mode, the corporate culture infiltrated every employee. Silk clothing company to the cultural industry-oriented, to create the world's first apparel brand for the long-term development of strategic objectives, based in southern China, facing the country and expand the world. In the first year, the company opened 500 dealerships and opened 1,500 stores in three years. It became a world silk apparel enterprise within five years. After seven years of long-term development and accumulation, the company completed the strategic target of going public. With the market value of silk culture, for social and economic benefits, to enhance the quality of consumers wear a contribution.
Guangzhou Silk Road Apparel Co., Ltd. and RED PRDAR Hongbote as a national enterprise and national brand with the market value of silk culture, social and economic benefits and patriotism education contribute to the social value.
Far-reaching significance of patriotic education
The ancient "Silk Road on Land" and "Silk Road on the Sea" have undergone many difficult and tortuous paths from opening up to prospering. However, the spirit of being adventurous and adventurous is worth furthering and learning. Since ancient times, the term "culture" has a very incisive explanation. Culture is "culturally educated," highlighting its educational value and social value. As Guangzhou "Maritime Silk Road" culture is to let people know its spiritual and cultural connotation, this is our country silk culture a sense of pride.
Silk Road -RED PRDAR Red Phat's mission: "to promote ancient silk culture in China, leading the world trend of silk dress," for the country and Guangdong's economic development, contribute to promote the ancient silk culture to play an exemplary role.
Contribute to social values
The industrialized operation of Guangzhou Silk Road Apparel Co., Ltd. will provide nearly 10,000 employment opportunities for Guangdong Province and create considerable financial revenue for Guangdong Province each year. It will also promote the development of related industries and assume certain benefits for the local economy Social responsibility.
In the possession of brand culture background, market background, policy background, business advantages, product advantages, model advantages of Guangzhou Silk Road Co., Ltd. - RED PRDAR Red Dot brand, will be able to achieve "the world's first silk apparel brand The grand goal. It will surely fulfill the glorious mission of "carrying forward the ancient silk culture in China and leading the trend of silk dress in the world." Once again, the Silk Road will sail sail and shine
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