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The first half of 2011 clothing consumer trends released. Sales of candy-colored women 's clothing sales accounted for more than 40% of total sales, while men 's, this year's men's black and white gray as the main color, style and more for T-shirts, leisure and business.
Women's "candy color" in power
"Like a candy wrapper collected in childhood," candy colors are widely used in women's apparel this year. With pink, pink blue, pink green, yellow pink, bright purple, lemon yellow, sapphire blue and mustard green and other sweet female color-based, one-color dress or the tops and bottoms color matching can be candy style Classic collocation, "hit color" as the key words of 2011 women's fashion trend. It is understood that women's candy sales accounted for more than 40% of the total sales, the main areas are concentrated in Beijing, Shanghai, Guangzhou and the eastern coastal cities. 80% of the mall businesses are more or less adjusted this year, the proportion of candy color.
The same is true of women's underwear, underwear sales in the first half from the point of view, solid color candy underwear sales accounted for 44%, nude color underwear sales accounted for 38%, breaking the previous years, nude color underwear sales high routine. "This year's underwear popular candy color, hit the color, stitching color, etc., we have achieved in the first half of the average monthly turnover of 90 million, of which 33 million sales of Chinese bras, selling more than 10,000 pieces of sales to achieve more." People said.
Men's manufacturers design heavy brand
Compared to women's, men's styles and colors tend to be simple, or even plain. This year's men's black and white gray main color classic style, style for the T-shirt, casual, business, but your home playing stripes, my family play cool black; you play T-shirt, I engage in some business. Invariably, all the brand men focus on their own creation and design, lay a "brand" card.
Su Yiyan, an iResearch analyst, said that this apparel data and trend exactly reflects the B2C advantage of apparel, that is, it quickly connects the production and consumption segments so that apparel trends and trends can be promptly displayed and concentrated in mass consumer groups . The mall brand diversification, there are different in Datong, you love candy I love retro, you love POLO I love rock style, which formed a variety of brands and regions in the use of clothing raw materials on the difference, to avoid the homogeneity The operation of raw materials, the price of the mall under normal circumstances higher than the average store.
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