How to make online marketing "return to life"?

[China Glass Network] A few days ago, a customer found me, saying that he did not have the effect of online marketing. Google and Baidu have been doing it for a few months. There are very few customers who consulted through the network. Let me give him a pulse. "Look, what is the problem?"
Careful observation reveals that this is not an individual phenomenon, but a common problem in the marketing of many small and medium-sized enterprises. Online marketing based solely on search engine bidding is becoming more and more “failed”. Enterprises need to find a new network that will make network marketing “return to life”. Way out.
There are three reasons for the “failure” of SME network marketing:
1. The marketing body lacks “stickiness”.
SMEs often do not pay attention to the planning and construction of corporate websites, the website design is rough, the content of the website is not attractive, and the interactivity of the website is poor, making the website “sticky” very weak. Even if the target customer visits the website through the search engine, the time spent staying is very short. Most users only leave the homepage and leave. There is no content in the website, let alone consultation.
2. The marketing channel is too narrow.
Search engines are only for users with specific needs, and users usually only browse the first two pages. With the increase in the number of search engines launched by enterprises, search engine ranking competition tends to be homogenized. Even if the search rankings are paid at a high price, the target customers can be very limited. Enterprises need to broaden their network marketing channels to show their brands and products to more potential customers.
3. The marketing method lacks innovation.
Search engine advertising is nothing more than "keyword + description". Consumers can only see the company name and text description in the search results. The unique brand image and product advantages of the company are not outstanding, and they can not impress customers. Once search When the engine advertisement stops, the customer cannot remember the name of the company. Companies need more innovative marketing methods to capture the customer's eye and retain customers.
The network marketing of enterprises must be “returned to life” and must start from three aspects:
1) Improve the "viscosity" of the website. Look for professional network marketing companies, for the website, for the target user needs, re-architect and build the website, so that users are happy to stay on the website.
2) Broaden marketing channels. Find the websites that target consumers are paying attention to, broaden their contact with target customers, and cooperate with innovative online marketing methods to attract potential customers.
3) Innovative marketing methods. Integrate online advertising, license email marketing, blog marketing, BBS marketing, event marketing and other marketing methods to highlight brand personality and corporate advantage, let customers remember you.
In summary, the initial stage of online marketing of search engine rankings “one is good, one ranking is effective” is gradually passing. In order to obtain network marketing effects, enterprises must integrate multiple network marketing methods to establish interaction and communication with target customers.

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