Testimonial 7 traces 37 ° Love lead the rise of China's fashion industry

April 20, 37 ° Love 7 anniversary "7 track Festival" party was held in Guangzhou Yihe Hotel. A total of more than 400 employees and specially invited guests gathered together to review their seven-year business history, share the seven-year growth and witness the brilliant development for seven years. 37º Love helm Xu Heng wonderful speech As a fashion cutting-edge brand in China, 37 ° Love was founded in 2005, at the beginning of its birth, becoming the most leading passionate brand in the apparel industry, becoming the dream and pursuit of 37 ° Love. Under the leadership of General Manager Xu Heng, 37 ° Love breakthrough competition in the apparel industry, opened up a direct operation to join the two-way development of a new business model to the Chinese garment industry has injected a new flavor, but also for 7 years of glorious history Laid a solid foundation. When the power of the network began to emerge in 2006, 37 ° Love was appraised as the best brand in promoting Baidu's apparel network and a strategic partnership with the then largest underwear network in the world. Through the network, 37 ° Love quickly set up Since the march into the country's high-speed access. With 37 ° Love in the Chinese market gradually expanded business, the Chinese consumers on the pursuit of fashion into a new realm. In 2007, the first factory of 37 ° Love was established in Foshan Nanhai, the lingerie city. With the R & D team that has already begun to take shape, the company started the development of independent innovation. Once launched, its products are widely welcomed by consumers. At the same time won the "national underwear industry best-selling brand title." In 2008, 37 ° Love gradually emerging on the world stage, becoming the global super model contest global sponsor, 2008 as the Olympic year, 37 ° Love's fighting spirit has also been unanimously approved by all sectors of society, was appraised as national garment industry Mianjian Brand name, the franchise stores in the country flowering everywhere, 37 ° Love brand culture passed to more consumers. In 2009, 37 ° Love, which has continuously won the title of "National Advanced Unit for Quality and Credit", continued to march forward. For a brand bearing the great responsibility for the future development of China's fashion industry, 37 ° Love put forward the concept of "high quality, fast fashion, The concept of "flat price" was the most pioneering solution for the resurgence of China's garment industry, which was under the shadow of the financial crisis. As the brand launched a vigorous "reengineering project", 2010, 37 ° Love completed the most important upgrade in the course of its development, not only stationed in the world's largest CBD - Pearl River New City, but also the brand image of the terminal to the 3.0 era , To follow the brand's fashion women to provide more superior shopping environment and atmosphere experience. After seven years of development, 37 ° Love has become the most personal and well-known brand in the female apparel industry. In 2011, 37 ° Love launched a vast project of "One Thousand Store Project" strongly based on consolidating and developing first-tier cities, focusing on second-tier cities, Gradually penetrate third-tier cities, winning the terminal, the overall layout of the domestic market. "7 years, we are together," the theme of the anniversary celebration, on behalf of the 37 ° Love in the past seven years in the Chinese fashion industry, a solid foundation and consumer recognition. In the future, 37 ° Love takes the brand to a new height with more accurate market positioning, more competitive products and more personalized brand image. 37 ° Love Introduction: 37 degrees, a woman's body temperature, a positive, confident, progressive attitude to life; 37-degree woman, different, not follow the crowd, passionate and not radical, rational and not apathetic, independent and not paranoid. 37 ° Love, founded in 2005, fashionable women's world "minimalist fashion," the advocate and leader, the pursuit of simple and elegant jacket with the perfect neutral crop, attention to fine texture and simple curves. 37 ° Love Main categories include clothing boutique - fashion ladies, shoes and hats luggage, fashion accessories; lingerie - boutique lingerie, sexy evening dress, swimwear, warm clothing, personalized home service, personal small pieces; Perfume, cosmetics, etc. continue in the style of washing revealed in the fashion personality temperament for the modern city women to provide one-stop fashion quality products to enjoy. 37 ° Love under the Guangzhou City, according to pure Clothing Co., Ltd., is a design, production, sales, commerce and trade in one of the modern trade enterprises. The company has advanced production equipment and first-class professional design standards, in strict accordance with the ISO international quality management system operation, in the production and management process throughout the quality of the supremacy of the faith, the use of advanced domestic and international industry standards, the production process, management and product Strict quality control, product design and manufacturing process to pursue excellence, reflects the style and characteristics of fashion clothing and women's boutique products are much loved and favored by all sectors of the community and consumers. According to the pure Clothing Co., Ltd. in Guangzhou with good service and goodwill, won the "Chinese famous brand", the "quality, reputation, service AAA-level member units" and "quality and keep credibility Advanced Unit" and other awards.