Marketing is the soul of the brand!

Nowadays, although the world economic crisis caused by the US financial tsunami has spread to the whole world, the acceleration of the process of world economic integration and the strengthening of the social division of labor have caused the world's brand multinational giants to transfer their factories to emerging economies with obvious cost advantages, such as China. India, Russia, Brazil, they are called "BRIC" by the world.

China has become the world's manufacturing plant. The current "Made in China" and "Created in China" are attracting more and more attention and discussion. However, the relatively closed and narrow vision has limited the development of many Chinese companies. Operators, they often lack the backbone and vision of a large enterprise and a big brand.

From the 80s of the last century, simple advertising communication was enough to build a brand. In the 1990s, the overwhelming advertising investment could also support a brand. Today, in order to establish a brand, advertising warfare, packaging warfare, Quality warfare, step by step upgrade, abound; the surface looks very lively, a battle of advertising, a price war, another promotion war, etc., one after another, not too happy, but in the end, they are still not very accurate Good solution; there are many companies that do not have insight into the differentiation of consumer demand. They only use advertising to bomb up a concept and win the attention of the market. However, they ignore the difference between the service of their own products and their peers. The commonality of communication with consumers has led to continued growth in production and relative stagnation in consumption, which has intensified market competition.

Under the eyes of our eyes, we often have such a situation: a brand of products promoted by a company is selling well in the market. Everyone is rushing to follow up and produce similar products. Once the same kind of products are flooding the market, they just put themselves in the market. The characteristics of the brand are completely left behind, and the result is damage to their own brand.

At present, many brand enterprises in China cannot achieve higher market breakthroughs, and can not truly reflect the brand's personality culture and consumption charm. The main result is that they only focus on rough brand hype, but it is difficult to intensive brand operation. Be patient and study. Many companies often expect large-scale, long-term advertising on well-known TV stations and media, or use various celebrities and event gimmicks to achieve brand awareness. The result is a lot of false and arrogant stirring out of the air. The bubble makes it impossible for companies and brands to achieve self-perception correctly. This phenomenon is not uncommon in the Chinese market at this stage.

Blue Gezhiyang International Marketing Consultant Expert pointed out that with the development of Chinese enterprises, it has now entered the marketing era, from cultural marketing to advertising marketing, concept marketing to integrated marketing, accompanied by changes in marketing rhythm, various companies and brands The connotation has also been continuously highlighted, and the focus of market development has shifted to the competition of market terminals.

Therefore, in the battle of competition in the terminal competition, many regional brand advantages are becoming more and more obvious. At the same time, regional brands are constantly updated, eliminated, and developed in the same region after being attacked by other brands to expand market share and lead. Mr. Yu Fei, a well-known brand marketing expert, pointed out that the era of single-level success in marketing, advertising wins, packaging revolution, and concept hype has ended. In other words, marketing methods are increasingly rich, making full use of combined marketing methods: media advertising, terminals. Start marketing, display, promotional items for different target groups, award-winning promotions, etc., integrate all effective resources through advertising, public relations, promotion, outlets, etc., build and own sustainable brands, and utilize a complete personalized cultural system. As a guide, it is possible to create the ideal of “a hundred years of brand”.

The marketing of modern enterprises must come from the brand itself. To avoid exaggeration from nothing, the hype of hype, as long as it can effectively separate your competitive brand, can highlight your selling point without being forced to be attached, and at the same time easily accepted by consumers, that is Good marketing. For example, we can focus on the beauty of the brand products, highlight the characteristics of modern art, add fashion elements, etc., so that the fashion of the products can be vivid to attract young people, thus creating a huge consumer group and getting rid of the foreign brands.

At present, the competition among Chinese enterprises is not only limited to capital, products and talents, but to the integration of competition with brand culture as the core value, including the steady implementation of their own brand personality culture: accurate promotion, including With the strengths and weaknesses in grasping the advantages and disadvantages of self-brand culture genes, they can completely make a single breakthrough from the small market, and do fine, deep, and thorough around the products to strengthen the brand's communication and promotion.

Most of our companies are still relatively small in scale. There is no strong strength to advertise. It does not mean that they cannot successfully operate marketing. Injecting “fine, qi, and god” into their brands is an urgent problem to be solved.

In the era of "eyeball economy", it is more urgent to let products, especially new products, attract consumers' attention and awaken their desire to purchase. As one of the more important external features of products, brands often determine the consumption of products. The destiny in the mind of the mind, and the low cost, high value-added competitiveness it creates is more powerful. The same product, the difference in brand often makes it very different in popularity. In today's increasingly homogenized product trend, in the era of product personalized demand leading marketing, successful brands have a feature. It is to connect the function of the brand with the psychological needs of the consumer in a consistent manner, and to accurately convey the information of the brand positioning to the consumer.

Mr. Yu Fei also pointed out that the methods of brand communication and brand building can be diverse. A mature brand must be a collection of various marketing methods such as public relations, events, media, etc., in the unique product design and advertising. Creative, reasonable expressions, appropriate media, better timing, perfect promotional mix, and much more are inseparable.

The popularity and reputation based on brand communication is the bridge between products and consumers. The brand carries the psychological belonging of consumers and will become a unique weapon to seize more market share of competitors and achieve sales growth.

At the same time, the brand must constantly innovate in order to develop. Keeping pace with the times is the secret of the evergreen tree. A product will be aging and eliminated, but the brand can keep the youth across the life cycle. The brand with long vitality attaches great importance to the brand vitality. It is an important rule to create a hundred-year golden license card by making appropriate and innovative adjustments to the brand and shaping the brand's vitality.

New Arrival Wedding Dress

Dresses Wedding Bridal,Mermaid Wedding Dresses,Wedding Dresses For Sale,Wedding Dresses Gown

Fenghua Jade Motor Co., Ltd. , http://www.zjpartydress.com