Determine if the customer has a real order

In the work of exporting foreign trade, we often have such a problem: the guest asks us to send a sample, and after we send samples according to his request, there is no news.

This kind of problem shows that we have made a mistake. Even many of our foreign traders who just started to work do not know how to judge the authenticity of an inquiry.

First of all, we look at the contents of his inquiry. Tell you that the following enquiry may be true:

1) He asks you to quote a certain product at the same time, specific to the quantity, specifications, packaging, origin, quality standards, delivery time, provide relevant certificates, arrival port, etc.;

2) He proposes a similar product that is not available on your company website or product catalog, asking if you can provide production. At the same time, he provides other aspects of the style and color of the similar products required.

3) He directly provides products that your company can do completely, and attaches detailed product descriptions such as pictures and target prices;

Later, I need to explain one point: E-commerce is effective in that it provides convenience for communication between the two parties; it does not provide the authenticity of both parties. Therefore, in this era of lack of integrity, any trade that requires a deep understanding of both sides can happen. This is an important factor for when the business of the exhibition industry is booming, because at the exhibition, buyers and sellers can understand each other. Both buyers and sellers can find a sense of realism and security from each other.

Many of our companies now place too much hope on e-commerce. In particular, some trading companies believe that business people who have computer telephony network samples can be fully accepted. In fact, the real business performance is brought about by relevant professional and famous exhibitions.

I think this kind of program is too cumbersome. In fact, many times customers don't have audio because our price is not reasonable, or our sample is not very good. Therefore, business must be very familiar with their products. Including the position of the quality of their products in the market, how competitive their own prices, only in this way can be targeted, reducing unnecessary losses and complaints.

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