How does PPG manage to grow up?

The traditional business model of apparel companies is being overturned by a group of latecomers. There are no garment factories and specialty stores, and the employees are usually only three or five hundred people. They can only be sold on the internet, call center and warehouse every day. 10,000 shirts. This contrasts with traditional clothing companies that need to invest huge sums in production and channels. Although they have also received many criticisms, tens of millions of dollars of venture capital are flocking.

The approved batch of Kyrgyz apparel (abbreviation: PPG) is the earliest company to use this mode of operation, currently accepts two rounds of nearly 50 million US dollars in venture capital. For the "wind" that pays little attention to the apparel industry, why does PPG have so much attraction, why is it followed by a large number of followers?

PPG's legendary fortune may explain why. Since its establishment in October 2005, in just two years, PPG sales have skyrocketed by more than 50 times, with an average daily sales of 10,000 shirts. This year's sales are expected to be between 10 and 1.5 billion yuan. If calculated by sales volume, PPG is now second only to Youngor, ranking second in domestic shirt sales.

As described earlier, the total number of PPG employees does not exceed 500. The core of the company is the call center and a finished product warehouse in Shanghai. This size may not be comparable to any traditional clothing company. However, the key reason why PPG can challenge younger fashion companies such as Youngor is the direct sales model and agile supply chain management.