Stockholm Fashion Week announces the termination of the Swedish Fashion Council’s new stove

The Swedish Fashion Council announced that it will cancel Stockholm Fashion Week from the beginning of this year and will develop a new platform to support local brands.

In the future, the Swedish Fashion Council plans to abandon the traditional fashion week model and try a new platform model to help the development of local emerging brands.

Jennie Rosén, CEO of the Swedish Fashion Council, said that they made this decision long after careful consideration. In the future, they hope to develop a platform that meets the needs of the contemporary fashion industry. The Swedish fashion industry is constantly expanding and expanding, so supporting the development of emerging brands has become particularly important. Developing new platforms can better help brands solve real-world problems, achieve sustainable development goals, and set new standards for the fashion industry.

Later this year, the organizing committee will launch a new development strategy and will re-launch the Fashion Talents Swedish Fashion Talent Incubator program to help more emerging brands grow their businesses.

Since its inception in 2005, Stockholm Fashion Week has become one of the major fashion weeks in the Nordic fashion circle. At the biannual event, Sweden's best collection of designers and brands showcase their latest work to media, buyers and fashion leaders from around the world. At the same time, Stockholm Fashion Week has also collaborated with the Fashion Talents Swedish Fashion Talent Incubator project, which has supported 84 potential young designers.

But in recent years, with the continuous development of Copenhagen Fashion Week in neighboring Denmark, the status of Stockholm Fashion Week has dropped a lot, and the scenery is no longer there. The local brands that have been cultivated all the way have also gone abroad in other fashions. Week hosts a big show. In September 2018, "Glory" reported the decline in the attention of Stockholm Fashion Week and actively sought for change.