Decrypting PANMAX "Mizukimoto" Guochao Series

When it comes to tide brand, we can always talk about a few. Many foreign tide brands are highly sought after by global trendy people because of their individual design concepts and independent brand styles, and they are no exception in China. Compared with well-known tide brands, in the early years, domestic fashion brand designs lacked fashion elements and were not optimistic.

However, in the past two years, the concept of "national tide" has begun to emerge. Domestic national tide has risen. From big-name high-ranking to niche designer brands, you can see the figure of national tide, but what kind of design work can be called Is it national tide?

"National Tide" contains infinitely rich and diverse elements, culture, art, aesthetics, and spirit with Chinese characteristics. They constitute the whole of National Tide culture and are the cultural source and foundation of National Tide.

Young people in contemporary China have been greatly affected by the tide of Europe and the United States, the Korean tide, and the Japanese tide. With the prosperity of China ’s national strength and the rise of the nation, more and more Chinese young people are keen on “national tide” and “national style”. Wearing and using domestic products not only reflects the upgrading of the cultural consumption of the new generation of young people. The tide also reflects the continuous process of Chinese culture towards self-confidence.

As a rising star of the national tide, the design concept of the PANMAX Mizuki series has always maintained an attitude of persistence, "no attitude, no tide brand", and hopes to express the self-pursuit and self-respect for contemporary Chinese young people through cultural output on clothing. Understanding of style and life attitude. It is hoped that all contemporary Chinese young people who are following the trend can gain an identity and cultural identity on PANMAX.

Nowadays, the globalization made in China has attracted the attention of China ’s national tide, but in China ’s own local market, independent national tide brands have not yet established a foothold in the world. PANMAX firmly believes that the elements of national culture are the best. Because the nation is the world, this is also the original intention and vision of the PANMAX Mizuki series creation.