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On February 26, 2018, JZ Kylie, as the only official Chinese women's wear brand to be invited this season, debuted at 2018 Milan Fashion Week, and joined hands with Chinese famous movie star Liu Tao to stage a "Chinese pose" in Milan. story.
"Chinese pose, show the design of Chinese people" - Zheng Anzheng
Inspired by the "MadeinChina" inspiration, and combined with the brand's elegant evolution, take the brand's "pose" to the theme of "Made in China MADEBYJUZUI" appeared in Milan.
Well-known actress Liu Tao dressed in kneeling women's clothing to attend the "Chinese pose" Milan Fashion Week show
Just as Zheng Anzheng, chairman of Anzheng Group, said frankly, "Chinese poses, it shows the design of Chinese people."
Combined with the specific dressing situation of modern urban women, the conference launched three series of oriental temperament and strong female consciousness.
Leisure leisure series "poses true"
It is suitable for casual vacation occasions, emphasizing the joy of being free and unrestrained. The full use of color brings a relaxed and happy mood, bold collision and integration, and the pioneering spirit of the posture is fully expressed, giving women a new look that is both avant-garde and modern.
Newoffice Workplace Series "å§¿é€ Â·æ€¡"
Meet the challenges of the workplace with a confident and elegant attitude. Women in the new era have gradually established an unshakable position in society. At the same time, they are facing increasingly severe tests. Only when they face the face can they achieve self, and the clothing is armor, black and rigorous, white and quiet, purple and noble. Classics and fashion include it, bringing new ideas to the workplace.
Party dinner series "å§¿é€ Â·æ‚¦"
The dinner shines and enjoys the current fullness and satisfaction. The sparkling material of heavy metal contrasts with the soft and flowing feathers to create a stylish and stylish attitude. After incorporating the details of light rock design, the evening dress enters the new revolution and shows the modern and elegant new atmosphere!
A gorgeous upgrade : from Chinese women's wear to Chinese poses
China's national strength is increasing, and the rising Chinese brands are widely sought after.
This "Chinese pose" conference has attracted attention to the company, and the Anzheng Fashion Group behind the kneeling position has also earned enough attention.
The early transition from product management to brand management was a brand upgrade for the brand. The debut of Milan Fashion Week showed the brand's outstanding design strength and was recognized and praised by domestic and foreign counterparts.
All of this has nothing to do with the strategic layout of the international development of Kneeling. On February 14, 2017, Anzheng Fashion Group Co., Ltd. A shares were successfully listed on the Shanghai Stock Exchange, becoming a hot topic in the fashion circle and capital circle.
As a large-scale modern brand enterprise integrating R&D, production and brand management, Anzheng has been thinking about the development of internationalization. Zheng Anzheng, chairman of the board of directors, admits that Italy has a strong artisan spirit, and its supply chain, materials and design are very Perfect, choose Milan Fashion Week, it is precisely because of the development needs of the group's internationalization.
The successful start of Milan Fashion Week naturally became an important beginning for the internationalization of the group. Another new chapter of the internationalization dream of Anzheng Fashion Group is about to begin.
" No matter what scale the company has developed, it always adheres to its own feelings and has to do national characteristics ."
——Zheng Anzheng
In 2017, the “Belt and Road†summit was held in China. When the politicians of various countries participated in the meeting, the politicians were crazy about Chinese domestic products. Overnight, the Chinese style has become the latest fashion trend.
According to CBNData's 2016 Global Trends Consumer Trends Report, Dongfangfeng/China Wind is becoming one of the six trends in the online apparel industry. In the clothing market dominated by women, the Chinese style is unique, and Chinese male consumers express their recognition and love for this style with purchase behavior.
Zheng Anzheng, who started his business in 1986, focused on the development of the apparel industry, paying close attention to social and industry trends, and constantly depositing and reflecting.
Zheng Anzheng believes that the emergence and entry of domestic and foreign clothing brands in recent years has made the Chinese apparel industry more competitive. This is both a challenge and an opportunity for the Chinese apparel industry. Under the influence of such a big environment, the Chinese garment industry is in the transition stage of actively developing towards independent brands. For Anzheng, it is also facing the pressure of transformation and changes in the external economic environment. In the face of such challenges, brands need to strive for excellence in quality, originality and customer service. In terms of brand positioning, Anzheng adheres to the inheritance of the essence of oriental culture in the brand genes, and insists on the integration of more Chinese elements from the design. "No matter what scale the company has developed, it always adheres to its own feelings and has to do national characteristics."
Milan Fashion Week is not so much a fashion feast as it is more like an international fashion design PK contest. Presenting the beauty of the East to the world, the debut of the "Chinese posture", the taste of the most powerful Chinese design, so that Chinese brands have been more recognized and recognized.
Chinese fans have reason to be proud of this, and there is even reason to believe that the future "Chinese creation" will be like the other Chinese brands that are making great strides in overseas markets and rising, and will become another famous Chinese symbol in the future.
"Liu Tao is very fit with Kneeling, she is very confident and very powerful."
——Zheng Anzheng
The survey shows that consumers in the Chinese market are still in the stage of taste development, so they will be more accustomed to wearing the style of the star or KOL. It is especially important to choose the brand friends who are compatible with the brand.
Over the years, fashion week marketing has always been filled with all kinds of fancy highlights of “star wear†and “styling lookâ€. The brand has unwittingly become the supporting role of accompanying running, and has fallen to the embarrassing situation of “marriage for othersâ€. Liu Tao, who is a guest of the "Chinese pose" and a brand friend, has greatly enhanced the charm of the brand.
Liu Tao's windbreaker with trousers, elegant look of the classic plaid
Zheng Anzheng, chairman of Anzheng Fashion Group, also appreciates Liu Tao very much. "Liu Tao is very fit with Kneeling. She is very confident and very powerful."
Zheng Anzheng, chairman of Anzheng Fashion Group (first from left), together with well-known actress Liu Tao (second from left) and Mario Boselli (first from right), honorary chairman of the Italian National Chamber of Commerce (CNMI), attended the “Chinese Fashion†Milan Fashion Week Show
At the same time, Guanxiu witnessed the "Chinese posture" of Kyoko, and it was also a beautiful figure with its unique charm and perfect interpretation of the oriental elegance and international fashion.
Zheng Xiuping, vice president of Anzheng Fashion Group (first from left), Liu Ming (first from right), design director of Yanzi, and Liu Tao (middle), famous actress
Let China go out and let the world come in
From the establishment of the Kyoko brand in 2001, to today's development of a "JZ Kyung", "IMM Yin Mo", "Anzhen men's clothing", "MICHELLEMOISSAC Michel Mosak", "FIONACHEN Feina morning" "ANNAKRO Anna" There are also a little-known dream story behind the six brands' fashion groups.
Thirty-two years ago, Zheng Anzheng operated a Wenzhou clothing store with only three sewing machines. During the early days of reform and opening up, there were many wanderings. At the beginning of the establishment of the company, the market fluctuated. For decades, such as the beginning of the heart, the courage to innovate, the original fashion tailor has become the fashion expert who knows the most female figure today.
From a small workshop to a fashion group, from mainland China to Inter Milan, the head of the team bravely woven this story on the cloth as a special commemoration of the beginning of sewing.
Now, this initial heart has grown into the ideal mission of Anzheng people to "lead fashion, create a dream of the United States."
Today's Anzheng Fashion Group has become a large-scale modern brand enterprise integrating R&D, production and brand management. The brand products are sold well in various markets. The performance of the group has maintained a rapid growth rate for many years. It has a good reputation and strong brand appeal in the domestic apparel industry and consumers.
As a costumed person with a dream, Zheng Anzheng will not stop at the achievements made today. With the sense of responsibility for the cultural rejuvenation of the Chinese nation and the development of the fashion industry, Anzheng Group is working towards a greater goal. This goal is also the fashion dream of Anzheng people, and also the fashion dream of the Chinese people. It has a name called Chinese Dream.
In the future, Anzheng Fashion will expand its product line around the six major brands, expand the line of men, women, children and all kinds of products, and create a high-quality lifestyle full of fun and charm for customers.
The Group will make full use of the capital platform to improve its brand structure through investment and mergers and acquisitions, especially in the fields of fashion sports, fashion and leisure, integrating global R&D, supply chain and marketing channel resources to achieve greater development of the Group in depth and breadth.
Anzheng will focus on strengthening cooperation with major shopping malls, shopping malls and online channels across the country to achieve in-depth marketing through omni-channel; at the same time, further strengthen strategic cooperation with franchisees and suppliers, and innovate cooperation models to achieve complementary advantages and mutual benefit.
In the future, Anzheng Fashion Group will set up an overseas R&D center, gradually deploy overseas markets, absorb more international wisdom and talents to develop the beautiful business of Anzheng Fashion Group, share the opportunities brought about by China's consumption upgrade, and build an internationalized imagination. Fashion platform. As Zheng Anzheng said, let China go out and let the world come in.
Editor in charge: Zhou Lingling
Our business was established in 1988, the garments export team, such as Casual Outfits and also Sportswear, has over 6 years of OEM solution experience.
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