Are POLO shirts already having a terroir? They say suits are the most tempting

Interest and wear is the best way to show the charm and soul of men. What is the relationship between interest and dress? On April 10, at the "Pick My Style Mr. Fun Party" organized by "Fashion Mr. Esquire" and Jingdong, the two sides responded with a " China Men's Interest Circle Style Guide " released jointly.

This guide jointly produced by Jingdong Fashion, Jingdong Data Research Institute and “Fashion Esquire” can be said to be the perfect combination of fashion media professional vision and e-commerce leading big data, and intuitively reflects the six men's circle of interest and dress of Chinese men. The relationship was also established by Zhou Lijun, President of Haishu Group, Shen Dongjun, Chairman of Laiwu Tongling Jewelry, Mr. Cabin, Founder and Artistic Director of Cabbeen, and Han Chengjun, Ma Tianyu, Chen Xuedong, Guo Xiaodong, Tang Xiaotian, Jing Chao, Ouyang Jing, and other star males. Share your interests and outfits and personally interpret your life.

Live exhibition area picture

Well-known actor Han Dongjun

Strength Idol Ma Tianyu

Sports are everywhere in traditional suits become "active" with sweaters, sneakers are the new style gentlemen

According to the guidelines, high fashion that combines sports styles is becoming a "new normal." The top men's wear brands have traditionally added a suit and rhythm to the materials and tailoring. They have launched trousers with elastic waists and breathable fabric suits. At the same time, leather shoes and shirts are no longer the preferred suits for suits. Footwear is true fashion. At the same time, this boom is also confirmed by JD.com's big data. More than 80% of sports shoes, shoes, sports vests, and camouflage apparel are growing rapidly.

Take the streets and watch the trend of Jingdong men's retro sportswear showing a 6-fold increase

The single item with the highest rate of shooting on the street is the hottest trend nowadays. The sales of retro sports suits increased by 6 times last year's sales volume, which is enough to show that the “trendy street style” is favored by Chinese men and that baseball jackets, sweaters, and hoodies are becoming the basic styles of the current wearable trend. Trendy young men are pursuing the brand's joint series, making appointments for limited editions, boldly putting the hoodies in their suit jackets, or stuffing their sweat pants into white stockings to show off their personality in streetwear.

The first group of ICON interactions (from left to right): Zhou Lijun, President of Haishu Group, Yu Hui, Vice President of Fashion Media Group, Mr. Shi Huilang, Founder and CEO of Shike Lang Sports, and Director of Laiwu Tongling Jewelry Long Shen Dongjun

Live comfortably wearing young Buddhists to help double the growth of double-faced plush coats and plain T-shirts

The taboos where comfort and fashion can not coexist are completely subverted by contemporary Buddhist youth. In their view, there is nothing more textured than real and temperatureed life. Jingdong Big Data shows that double-faced velvet coats and plain T-shirts have doubled year-on-year growth. At the same time, they have a unique love bell for Chinese-style shirts, pajamas, shirts, loose trousers, and Chinese-style robes, not only focusing on cotton and linen textures. The fabric brings comfort, but also abandon the rich colors, the heart is light blue, dark green, dark gray, or linen.

The wool material suit that tempts but the suit grows by more than 80% is shaping the Chinese city of Pound

The James Bond charm of "007" wearing exquisite suits, pick-ups, drinks, and bad guys can't be resisted. Indeed, the suit's effectiveness in enhancing masculinity is just as effective as adding white and black flu. Whether it is a classic suit brand or a private suit hidden in the city, it is like a textbook, and it sets a gentleman attitude for men. In fact, Jingdong’s wool suits, which have grown by nearly 90% year-on-year, are endorsing the taste and charm of Chinese quality gentlemen.

The second group of ICON interactions (from left to right): Happy Bartender director and screenwriter Zhang Zhangyu, famous actor Han Dongjun, strength idol Ma Tianyu, Chinese-American hip-hop legend Ouyang Jing, and strong actor Guo Xiaodong

CEOs are playing outdoor cool outdoor gear rapid growth Jingdong Secret

Some people say that the executives of listed companies have no more than two types of weekends: young challenge extreme sports, older outdoor outing vacations, and outdoor sports programs are becoming business cards for men to demonstrate success. In fact, they are cool and fashionable. Hyun outdoor equipment is selling well in the growth of JD. It has become a hot shirt for CEOs to embrace nature and challenge themselves. Just like the founder and CEO Huang Shuang of Shike Lang Sports was shared at the scene, he preferred outdoor sports and liked live fire.

"The youthful and the locomotive don't die." Locomotive leather garments continue to sell and swear their loyalty to their self-assertion.

The bright red motorcycles, classic five-star car wheels, and black motorcycle leather belts in the field devices take us strongly in the trend of rebellious, unruly, dynamic, and loyal to the self-fashionable locomotives, conveying the idea of ​​“unrelenting youth and unrelenting locomotives”. The Jingdong Big Data also showed that locomotive leather clothing has always been a popular single product among men.

The third group of ICON interactions (from left to right): Pioneer fashion designer Zhang Chi, Cabben founder and artistic director Mr. Carpin, young actor Jing Chao, Tang Xiaotian, Xue Yuwen

In fact, the style guide jointly released by JD.com and Esquire is just a prelude to the strategic cooperation. The two parties will jointly create the “Mr. Jingjing” section on the mobile phone Jingdong APP, and also in content matrix, IP marketing, resource integration, etc. Intensive cooperation was carried out. In the context of consumer upgrades, the cooperation between the two parties will help these Chinese men who are no longer satisfied with low prices and explosions to construct exclusive fashion styles and meet diverse fashion needs.

In this regard, Hu Shengli, Senior Vice President of Jingdong Group and President of Jingdong Mall Fashion Life Business Group, also stated that “Jingdong provides the data foundation for “Mr. Fashion” to guide the trend, and “Mr. Fashion” provides more consumers with the “Style Guide”. The professional consumer guide will be sent to the consumer's wardrobe by JD.com, which will form a closed loop where the content leads the trend."

Jingdong Group Senior Vice President and President of Jingdong Mall Fashion Life Business Group Hu Shengli gave a speech

I believe that in the "Fashion Mr. Esquire" and Jingdong fashion cooperation, every Chinese fashion man can return to the heart to explore the most authentic themselves, find the right quality choices for yourself, enjoy quality fun life!

Photo of guests (from left to right): Yuan Jiajun, Vice President of Strategy and Operations of Fashion Media Group, Famous Presenter Chen Zhengfei, Vice President of Fashion Media Group and General Manager of Esquire, Yu Hui, Senior Vice President of Jingdong Group, Jingdong Mall Lifestyle Business Group President Hu Shengli, Jingdong Vice President, Ding Xia, President of the International Business Development Department of Jingdong Mall Fashion Life Group, Wu Xiao, General Manager of Operations of Esquire, Pioneer Fashion Designer Zhang Chi and Anthony Chan

The last mention of a mouth, today is the Jingdong Men's Super Fashion Day, more discount men's clothing we go to landing Jingdong app to buy!