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South Korea's home-service brand "Anzhi Companion" officially entered China in 1997 to establish a production base, the successful establishment of the "Shantou Anzhi Garment Co., Ltd." and "Anzhi Companion" brand, Shantou Anzhi Garment Co., Ltd. has been developed, there are ten year.
"An of companion" is a research and development design, production and development of fine domestic sales as one of the enterprises. Brand has a good market extension and market reputation, in the pursuit of the pace of development at the same time insist on constant innovation and steady growth, sustainable marketing strategy After painstaking efforts, Anzhi with the domestic apparel industry has become the leading brand, radiation development of the sales network Across the country more than 30 provinces and cities, forming a pattern of the national market, the new regional franchisees are also constantly joining.
"Anzhi companion" use all natural cotton, linen, silk and other raw materials into the fabric of today's popular elements, "elegant, simple, romantic," the main design style, accompanied by unique hand-embroidery, printing and other special process, soft colors natural. The overall style tends to oriental charm, both Korean fashion romantic temperament, elegant and stylish, showing the exquisite home, care of the elegant female image, with unique brand content, so that the "companion" brand has truly become the consumer mind In the fashion partner, widely recognized and recognized by consumers.
Consumer group positioning:
Concerned about the quality of life, emphasis on creating a home atmosphere, the pursuit of comfort and warmth, a keen sense of fashion,
Love the beautiful, the pursuit of simple and smooth style, romantic personality urban career, knowledgeable women.
Consumer culture:
Anzachen wear home service, is the integration and maintenance of emotion, is the common expression of family warmth and romance.
age group:
21-year-old to 45-year-old pursuit of youth, beautiful, fashion and taste of knowledgeable women.
Brand goal:
Strive to be the most influential homewear brand in China that delivers peace and love, and eventually operates as a sustainable brand.
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