There is no cashmere in "Cashmere sweater"

The strong cold air struck, and many consumers in South China began to purchase winter clothes. In all winter clothes, cashmere sweaters known as “soft gold” are popular with consumers for their light texture, softness and warmth. Cashmere material is scarce, natural prices are expensive, but the reporter visited the market learned that the current market price of cashmere sweaters vary widely: the price of large brands of cashmere sweaters are more than 1,000 yuan, and some even as high as 10,000 yuan; small shops and Taobao shops The price of some cashmere sweaters is only a few hundred dollars or even tens of dollars. In addition, there are many consumers who believe that the cashmere sweaters that they bought at high prices suffer from quality problems such as fading and shrinking.

How can a cashmere sweater cost so far? Can you buy real cashmere at a price? To this end, Nanfang Daily reporter conducted a special investigation. In the interview, the reporter found that the cashmere products market generally has the problem of stealing concepts and falsifying ingredients, and because cashmere testing and identification are more difficult, this kind of chaos is difficult to contain, and unscrupulous businesses are shoddy and shoddy. .

phenomenon

"Cashmere sweater" price difference

The reporter visited Tianhe City, Zhengjia, Guangbai and other shopping malls and found that the cashmere sweaters sold at counters in shopping malls are relatively expensive, prices are above a thousand dollars, and cashmere sweaters under 2000 thousand yuan are rare. However, in order to attract customers, various brands have given discounts, some of which can be as low as 700 yuan after being folded.

Compared with the price of cashmere sweaters in shopping malls, the cashmere sweaters on the Taobao and cashmere products fairs are much cheaper. Enter "Cashmere sweater" in Taobao, search for the cheapest cashmere sweater only need 24 yuan, the highest sales price of a cashmere sweater is only 178 yuan; search "Hengyuanxiang cashmere sweater", the cheapest only 50 yuan.

Cashmere sweaters sold at some cashmere products fairs are also cheaper. Many of the so-called cashmere sweaters cost only 50 or 60 yuan, but they are only worth more than 100 yuan.

question

Tens of dollars can buy cashmere sweater?

The natural quality of cheap “cashmere” is greatly reduced. Ms. Lv’s family in Hainan had purchased 2 ladies’ cashmere sweaters at a price of 50 yuan at the Shanghai cashmere sweater exhibition held near the front door of the house. However, these were referred to by merchants as cheap cashmere sweaters. warm".

"I think the real cashmere sweater is very warm, but the cashmere sweater I bought not only does not keep warm, but also fades. After washing several times, it will be deformed," said Ms. Lu. “The media later reported that many cashmere sweaters on the show were made of blended wool and other materials. There was no or very little cashmere, and I think I was fooled.”

Even if she felt that she had bought fakes, Ms. Lu was not prepared to complain about her rights. "The first thing is because the things you bought are not expensive. You have to spend money to learn a lesson. In addition, it is too much trouble to identify the complaints. It may not take long to toss them."

In this regard, the industry sources said that the low-priced cashmere sweater may be purchased almost zero, because the so-called raw cashmere sweater cashmere production is very rare, in general, the cost of a cashmere garment needs at least 500 yuan. Although cashmere production has been increased through crossbreeding, cashmere is still limited. Qian Jin, general manager of China Textile Industry Association Yu Lun, took an account when interviewed by Nanfang Daily. Taking a 300-gram cashmere sweater as an example, only a few hundred pieces of cashmere are needed, plus cashmere. The processing fee and dyeing fee for cashmere yarn, the processing fee for making cashmere sweaters, and transportation and logistics, brand marketing, etc., cannot be reduced without 800 yuan. "One or two hundred dollars or even tens of dollars to buy a cashmere sweater? This is obviously not realistic."

the truth

Steal concept, lie component

Low-priced “cashmere” is suspected of counterfeiting, and high-priced cashmere does not seem to be reliable. Ms. Chen, who had spent thousands of dollars buying cashmere sweaters but was not satisfied, said in an interview: “I used to buy a cashmere sweater for 10 years, but now cashmere sweaters often have hair removal, shrinking, and pilling.” Ms. said that she had only bought cashmere sweaters in big brand stores for many years, but she also felt that it was not pragmatic. "Although I haven't bought fakes, I think cashmere is so scarce that there can be no 100% cashmere."

So what kind of cashmere is real cashmere?

The reporter visited the wool product store and found that there are currently four major types of wool products sold: wool and cashmere mixed single products, pure wool single products, wool and other materials blended single product, pure cashmere single product. Pure cashmere items are divided into 100% cashmere items and 100% cashmere items.

According to experts from the Van Gogh counters, only cashmere can be regarded as genuine cashmere. Some cashmere products currently on the market are actually made from sheep cashmere, which is easy to lose wool and is the cheapest kind of cashmere. , so the price is relatively cheaper.

Experts in the industry pointed out that only cashmere derived from goats can be called cashmere, which is truly cashmere. Because cashmere is expensive, it is traded in grams. Because of its scarcity and superior touch, cashmere is known as "fibre queen" and "soft gold". The wool from the sheep is called wool. The trade is called sheep wool. Even if the sheep wool is very thin, it is professionally called wool, not cashmere, and of course it can be called fine wool. Therefore, those products that claim to be sheep cashmere are not real cashmere in nature. Such businesses are suspected of stealing concepts.

In addition to stealing concepts, misleading ingredient content is also a common practice in the industry. A Taobao store that specializes in cashmere sweater products tells the reporter truthfully that the cash content of a men’s cashmere sweater that they sell is 95%, but the sleeves and neckline are made of blended materials, but the tag still shows 100% cashmere.

According to the standards of the textile industry, pure cashmere knitwear should contain 100% cashmere fiber. Considering the existence of variations in cashmere fiber and the non-human inclusion of wool, the content must not exceed 5%, that is, the cashmere fiber content of the finished product is high. Over 95% can be regarded as 100% cashmere and 100% cashmere can be marked on the product. Products with less than 95% content can only be called cashmere blended products. And the percentage of cashmere content should be separately marked.

In the survey, the reporter found that many products on the market are generally vague about the labeling of cashmere ingredients. Some insiders told the reporter that many companies currently use cashmere to impersonate cashmere under the banner of cashmere, because nowadays the process technology is very developed and it is difficult for ordinary consumers to distinguish between them. What is even worse is that some "cashmere sweaters" have no wool at all.

Interpretation

Two major causes of industrial chaos

Why is the cashmere sweater market so confusing? Qian Jin told the Nanfang Daily reporter that there are two main reasons for the “chaos” in the current cashmere market.

First, the quality of cashmere has been deteriorating due to changes in the environment, especially the limited production of high-end cashmere, and the development of cashmere-like products. This has led to a decline in the overall quality of cashmere on the market. Second, although the country has stringent quality standards for cashmere products, but because of the current domestic and foreign methods for the detection of cashmere is not scientific enough, the error of detection is relatively large, which also brings certain difficulties to the cashmere market to rectify and standardize.

“Cashmere is a primary agricultural product, and its testing and rating are based on batches. The same lot of cashmere is from different sheep, even if it is the same sheep, different parts of cashmere are also different. So even if it is the same There will also be subtle differences in cashmere, but the difference between good cashmere and cashmere is still very large."

Under such objective conditions, some unscrupulous merchants have intentionally mixed inferior velvets for profit in the current market, and even used processed wool or other animal fibers to impersonate cashmere. These merchants often seize the psychology that consumers want to wear cashmere and are willing to pay for prices, and use the banner of “cashmere” to make false sales.

link

How to distinguish between genuine and fake cashmere?

For the resolution of cashmere products, I believe that the vast majority of consumers are difficult to identify. In this regard, the reporter interviewed the sales staff of major cashmere brands, and consulted relevant experts and found that real cashmere identification is really not an easy task!

By hand? Not fly!

Most salespeople stated that they can be identified by touch: Cashmere is lighter and thinner than wool, and it feels softer. It can be in direct contact with the skin, and wool cannot touch the skin because of the sensation of tingling. The reporter compared the situation a bit and found that cashmere and wool products are indeed very different. However, for consumers with no rich experience, touch is not enough to distinguish between true and false.

According to Qian Jin, in the past when the wool processing technology was not very advanced, the difference in the feel of cashmere sweaters and sweaters was still very obvious. However, with the advancement of wool processing technology, the boundaries between pure cashmere sweater products and other fibers have become less conspicuous and are easily confused. In particular, some fake cashmere products increase the silky feel of talc powder and make it difficult to identify. This method of relying on the hand is not scientific.

Fire? Not science!

If you use fire? The salesman of the counter in Ordos said: "If the burned ash can easily spread out and fly, then it is not real cashmere."

The salesman of the Van Gogh counters thinks that it is impossible to discern with fire: "The animal hair is burned out and it is an effect, so it is difficult to identify it."

In this regard, Qian Jin also said that the structure and chemical properties of cashmere and wool are the same, so there is no way to distinguish between fire methods.

Inspection? High cost and big error!

Then, in order to distinguish between genuine and fake cashmere, the most reliable method can only be sent for inspection? According to industry insiders, the identification of cashmere fibers and wool in the field of fiber testing is the industry’s most recognized technical difficulty test item.

Since cashmere fibers have the same structure as wool and have the same chemical properties, it is difficult to distinguish and identify them by ordinary methods such as combustion and chemical dissolution. Currently, the most effective method is the microscope method. Under a microscope, if a fiber has a flake thickness greater than 0.55 μm, it should be regarded as wool; and special animal fibers including cashmere should have a flake thickness of less than 0.55 μm.

However, inspection is not a simple and feasible method. It is understood that the detection of a cashmere garment takes at least three days, and the testing cost is 400 yuan, even beyond the price of some consumers to buy clothes, expensive testing costs and lengthy testing cycle makes many consumers too lazy to go Testing, also makes many businesses drilled, free to mark the cashmere content.

In addition, consumer rights protection in this area is also very difficult, complaints of clothing, if not with the mediation of the business, consumers continue to protect their rights will face a risk detection problem. From the appearance can not be sure that the quality of clothing fabrics and other issues really exist, must go to the professional testing agencies to carry out inspections, and the inspection costs are often hundreds of dollars, the cost of consumers won the claim by the business, if it fails to bear their own, and , The test is destructive, the clothing after the inspection will not be able to wear, so it has become an excuse for businesses not to return.

As Qian Qian said, due to the limitations of the current level of science and technology, the detection error is very large. Once the result of the consumer's initiative to submit the inspection is not what you want, it wastes the test fee and a piece of clothes. This has also led many consumers not to check their rights even if they are skeptical about the cashmere sweaters they have bought.

Buy more in the regular mall

How to buy a cashmere sweater with confidence? In this regard, Qian Jin suggested that consumers first try to choose to purchase in a formal business location. In general, some mid-to-high-end shopping malls have requirements for the purchase of cashmere sweaters. Companies are required to provide relevant inspection reports provided by the national authoritative testing organizations. This can provide some protection.

Second, choose a reputable branded product. Do not buy at random products, or even spread the goods.

Third, compare more. In particular, if products of different brands have the same price, if there is a noticeable difference in the hand-feeling, it is necessary to pay attention.

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