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On May 23rd, Swiss luxury jeweler de Grisogono hosted a luxury fashion party "Love on the Rocks" at the famous hotel Hotel du Cap in Cannes, France.
The jewellery brand was founded in 1993 by Fawaz Gruosi, a diamond rough expert, and one of the most influential jewelry designers in half a century. He created de Grisogono into a top jewelry brand worth hundreds of millions of euros, and has many celebrities fans, such as popular models Bella Hadid, Cara Delevinge, social player Kim Kardashian and the wife of NBA star Carmelo Anthony La La Anthony and so on.
According to historical reports, in 2011, sales revenue of de Grisogono reached 102 million euros.
Above: When the red model Bella Hadid wears de Grisogono diamond earrings
This party looks more like a Hollywood blockbuster premiere. More than 30 television crews are on site to photograph fashionable guests who enter the hotel's ultra-luxurious gardens. De Grisogono's party fashion is no less than the Cannes Film Festival, but the focus of the latter is those screen stars, and this party's point of view is the top wealthy celebrities from all walks of life, but also a typical microcosm of modern society.
Rich businessmen participating in this party include: Gulf Oil Company Chairman Sanjay Hinduja, South African mining mogul Patrice Motsepe, Monaco football club owner Dimitry Rybolovlev and so on. Chinese designer Lan Yu (left in the picture above), Chinese supermodel Yu Mengyao (right below) also attended the event.
There are also many celebrities, celebrities and models to the scene, such as: Paris Hilton, Chris Tucker, Hailey Baldwin, Rita Ora, Pamela Anderson, Elsa Hosk, Cindy Bruna, Jessie J, Naomi Campbell, Jenaye Noha, Praya Lundberg, Sara Sampaio, Tina Kunakey, Tony Garn, Natasha Poly, Antonio Baneras, Leonado DiCaprio, Maria Borges, Camilla Morrone, Kimberley Garner, Lewis Hamilton.
Ladies are often dressed in transparent lace dresses or simple dresses with de Grisogono flower jewellery.
After dinner, Leonardo di Caprio (Leonardo DiCaprio) joined the party.
Fawaz Gruosi stated: "Party is an important part of our company culture. We try our best to create a truly wonderful night for our customers. Everyone from China, the United States, Russia, India and other parts of the world come to our party. They will be Meet and meet at our cocktail party and enjoy a good meal.â€
The scene of the party is heavily guarded. Guests need to provide invitations and passes to enter. After entering the stadium, the golf cart will carry them to sign in, similar to airport boarding.
After the cocktail party, branded jewellery models walked over the black carpet to the side of the hotel pool to show guests the de Grisogono latest collection of jewellery products through an oversized screen. While four female violinists played the 007 series theme song "Live and Let Die," they paid tribute to Roger Moore, who had just died.
Fawaz Gruosi said: "In the era of great changes, de Grisogono jewelry has changed the world's view of fashion. Participation in a fashion event will no longer be different from the past rules and regulations, the guests have their own insights."
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