Li Ning Li Ning of New York Fashion Week "Enlightenment" big show you still know it?

On the morning of February 7, 2018, New York time, at the Winter Fashion Week 2018 in New York, China's Li Ning joined forces with Tmall to create a stage for China Day and show the world the original attitude and influence of China's Li Ning. This is also the first time that the Chinese sports brand has demonstrated its unique cultural elements and design concepts to the global fashion world on the international stage.

New York Fashion Week Tmall China Day

The "New York Fashion Week Tmall China Day" was jointly created by CFDA (United States Fashion Designers Association), Tmall under Alibaba and Suntchi, CFDA's exclusive strategic partner in China. The brand's latest collection helps Chinese designers and brands enter the stage of the New York Fashion Week and the US market.

"China Day" is a platform that gathers the power of contemporary Chinese design to connect China's fashion with the US market. Its mission is to allow Chinese design to have a stronger influence on the global stage and ultimately promote its global business development.

Sports, fashion and mutual integration

Nowadays, after the arrival of a new generation of mainstream consumers, even more trendy and younger consumers drive all brands to rethink how to change their traditional thinking and seize new consumer groups. After suffering the winter sports market in 2012, the extensive growth of the Chinese sports brand market has ushered in a step-by-step reform. By 2017, Chinese domestic sports brands will stand in front of the Chinese people with a brand-new attitude. From products and shops to marketing techniques, it can be said that all of them have achieved a successful transformation and upgrading, and they are also a piece of Changhong!

The consumer's attention to health and sports, as well as the impact of the grand events, also gave birth to another round of soaring sports market.

In addition to advancing in a more professional direction, sports brands are constantly integrating with the fashion field, not to mention that like Li Ning, the PUMA of New York Fashion Week and Paris Fashion Week – after all, the sports brand staged on the fashion week, It's just an example - we only talk about co-branding. In the past two years, the sports brand can be said to be continuously cooperating with designer brands, luxury brands, fashion brands, stars, and artists.

Pharrell x Chanel x NMD Trail 'Human Race'

German sports brand Adidas Originals and the French classic luxury brand Chanel as well as the famous American singer Pharrell Williams jointly launched the world's exclusive joint shoes.

PUMA X Hello Kitty

The PUMA Fashion Week brand is also a joint brand created with Rihanna. It also launched a joint series with Hello Kitty and French new star star Antoine Griezmann.

PUMA X Rihanna

In addition to the above examples of brands, there are other more joint series appearing, and here we don't list them one by one.

Li Ning's transformation and upgrading

And Li Ning, the leading sports brand founded by China's national gymnastics prince Li Ning, a well-known Chinese sports brand, had stayed in professional sports brands and cost-effective sports brands in the hearts of Chinese consumers. In the past, but with the adjustments and reforms in recent years, Li Ning, from the product to the store, has given us different new senses and experiences based on the spirit of “independent research and development + original design”.

Li Ning Wade Basketball Series

Li Ning Bad five basketball series

Li Ning's basketball series for NBA star Wade and Li Ning's Bad five basketball series all make good use of fashion elements, and they are also loved by basketball enthusiasts and fashionable young people.

Li Ning experience shop

Creating a store experience is also an important strategy for the development of Li Ning. Li Ning has established an experience store and a full range of professional sports equipment stores to create a Li Ning experience value that includes the product experience, purchase experience, and sports experience. This is also a turnaround for consumers. There are important ideas for the initiative.

From 2012, the sponsorship of the China University Student Basketball League and the establishment of youth training programs have also allowed Li Ning to establish better communication and dialogue with younger groups and reached the hearts of young consumers.

As of June 2017, according to the Li Ning Group's financial report, the Group's revenue reached RMB 3,996 million, an increase of 11% compared to the same period in 2016, with 6,329 sales points; the share of Li Ning's e-commerce business revenue in total revenue continued to rise, and it was in the Li Ning brand. Revenue accounted for 18%.

Li Ning New York Fashion Week "Enlightenment" Big Show

In the New York Fashion Week show, Li Ning divided the theme of "Enlightenment" into two categories. The first half was "Mind of the Mind" and the second half was "The Enlightenment of Type"! The "Enlightenment" was Li Ning's much admired by Africa. A product series, this time with the theme of “Enlightenment”, it is also necessary to use an open and integrated concept to show the spark of the times when sports vitality collided with traditional Chinese culture in the world's top shows, and to interpret Li Ning’s understanding of the sports trend in China. .

Li Ning presented the brand's color and history to the international audience from the perspective of young people. Including eye-catching and powerful “China Li Ning” and “China” characters, the founder Li Ning’s handsome photos of many Olympic medals and the grace of gymnastics competitions, as well as more fashionable brand logo rendering methods... Those silver windproof sweaters, white Fashion bags such as satchels and large red basketball pants make Li Ning no longer just a sports brand, but become more fashionable, trendy and younger.

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