Seven Wolf men's jacket historical review, achievements "King of the Jacket"

Insightful achievement "King of Jackets"

In the 90s of the last century, it was the 1990s that rushed forward. We personally experienced numerous national brands from scratch, from weak to strong. The seven wolves and jackets are rising in such an era full of smoke in shopping malls. It seems that overnight, seven wolves and jackets are like snowflakes everywhere, into the wardrobe of millions of households. What kind of charm does it make us win at the starting line? Only one answer! The seven wolves and jackets accurately grasped the needs of people in dress in each era. The seven wolves and jackets achieved great success in the first ten years of brand building, not only because of the favorable environment in the domestic market at that time, but also because the seven wolves themselves accurately judged the needs of consumers and continuously developed leanly, leading the spirit of an era. With the pursuit.

The history of product planning for seven wolves began with jackets. In the early 1990s, people’s pursuit for a new way of life was reflected in the desire for novel clothes. The seven wolves seized this point keenly and launched a color-changing jacket that laid the groundwork for themselves. The "King of Jackets" status.

First generation jacket/color jacket

In 1991, color jackets hit the market. After being introduced, the series of jackets has been sought after by the market. At the time, this jacket can be said to use the highest technology content in domestic design and raw materials, made of two-color silk. Apparel fabrics change with light and viewing angles, and the ever-changing colors coincide with the trend of pursuing novelty in that era, and are loved by the powerful who are eager to pursue breakthroughs and changes.

Second Generation Jacket/Split Jacket

In 1993, seven wolves launched a unique and innovative product - removable and washable jackets (the jacket and the liner can be separated). Leading the domestic jacket design has entered a higher level of functional areas. While maintaining warmth, you can easily have a light body feel. A seven-women woofers span multiple seasons.

Third-generation jacket / collar jacket, style jacket

In 1994, seven wolves paid more attention to the design details of the jackets and the innovations in the color of the fabrics. At the same time as the lapel jackets were popular, they introduced distinctive collar-collar jackets and elegant and comfortable style jackets to meet the elegance and personality of Chinese men. Fashion feelings. Once launched, it swept the river north and south.

Fourth-generation jacket/double-sided jacket

In 1995, the "Two-Sided Jackets" featuring the "Women More than One Side" quintessential seven-women's wolf was born. The two-sided jacket realizes a variety of wear on a garment, provides consumers with cost-effective product design, continuously captures the consumer vacancy market, researches and develops innovative products, and praise from consumers and the market has virtually laid seven wolves. The king of jackets is the king of style.

True and false wolf war: Seven wolves won the "King of Jackets"

In 1990, seven wolves and jackets entered the first-line department stores such as “Hualian” and “One Hundred” in Shanghai, not only for a shot but also for a very good sales performance. But soon, there were many counterfeiters in the market. This was a very common phenomenon in the clothing market at that time. Not to mention seven wolves were not big names, but Zhou Shaoxiong took this as an opportunity and planned a show now. All of these are still classic marketing cases: Seven wolves cracked down on counterfeiting and brought several counterfeiters to court. For a time, the “fight of true and false wolf” became the front page news of media in Shanghai, Beijing, and Guangzhou. And the reputation is loud!

Facts have proved that the practice of seven wolf men's counterfeiting not only did not affect the reputation of the seven wolves, but successfully increased its brand awareness. The brand effect of seven wolves began to appear. As a result, the brand has caused many domestic media to report and become the focus of tracking. It has also become the most famous clothing brand in China.