Phoebe Men's underwear all from the myth

FORBIDDEN is inspired by the ancient Bible stories. It is described in the Bible • Genesis: When the snake tempts Eve to steal the forbidden fruit, it tells why God forbid them from touching and eating "the fruit of the tree." "The day you eat, the eyes are bright, As God, you know good and evil. "Therefore," forbidden fruit "has the meaning of" going out of chaos and liberating humanity. " Therefore, at the beginning of its birth, the brand is influenced by the holy, noble and wise symbol of art and its rich atmosphere of modern expressionism.

FORBIDDEN underwear not only adhering to the consistent style of the brand embodied, but also in the fabric, style, color stone surprisingly emerge the human desire to know themselves, to show self, the perfect pursuit of self-liberation and promotion to the underwear culture level, as " Personal fashion. "

FORBIDDEN underwear for the main consumer groups characterized by high and medium-income and cultural pursuit of aesthetic taste, focus on underwear culture, focus on brand content, pay attention to underwear at different times, occasions and with the support of the outer, is sensitive to the epidemic and has A unique insight of the fashion people. The target market is clear, so that the overall image of planning with a distinctive style of self. Style, emphasizing tension, perspective and asymmetry; color, black and white gray color based on the conventional, according to the season and theme, the introduction of the European fashion color; fabric, with cotton, wool, Lycra, Tencel, microfiber Mixed fabric-based, play underwear fabrics play the characteristics of thin shells. As FORBIDDEN underwear with fashion performance without losing the sexy, expanding underwear to wear occasions, coupled with exquisite craftsmanship and plate, advocating the modern men advocating health, romance, quality of the new image.

FORBIDDEN brand from the planning, organization and marketing have a detailed and meticulous pattern, and clothing, image display and sales services formed an integrated style. Since 2002 Beijing International Underwear World Expo has been launched, the majority of consumers love and have experience, vision, strength of the agents of all ages.