Graphene inner warm velvet sprinkling textile industry

Shengquan rapid layout new product line graphene inner warm velvet spoiler textile industry

Economic Reporter Yan Dehong Zhangqiu reports

On the afternoon of January 25th, the domestic graphene industry giant Jinan Shengquan Group held a press conference and announced that the project “Development and Application of Biomass Graphene/Polyester Fiber (Internal Warm Cashmere)” was approved by Yao Mu, Academician of the Chinese Academy of Engineering. The acceptance of the expert group marks the advent of the new textile product of biomass graphene and warm velvet.

The Economic Reporter noted that in the past less than half a year, with the inner warm fiber as the core material, Shengquan Group has successively launched a series of products including underwear, bedding, household items and special-purpose products. 60 patents were filed.

“In 2016, we will continue to deepen the serial production of biomass graphene, vigorously develop internal heating functional fibers, internal warm velvet, and internal heating foam materials to create a large health industry with graphene characteristics.” At the press conference, Sheng Tang Yilin, chairman of the Spring Group, was anxious and excited. "We must quickly seize the market opportunity of graphene."

As a production-oriented enterprise that originally used chemical raw materials as its main business, Shengquan Group, with the production technology and capacity advantage of new materials such as graphene, broke into its relatively unfamiliar daily fast-moving market, and its winning geometry is compelling.

Locking the textile field

According to a statistical data provided by Shengquan Group, in 2014, the output value of China's textile industry was about 6 trillion yuan, of which the value of functional textiles was nearly 400 billion yuan. In the past 3 years, it has maintained an annual growth rate of 3.8%. Broad prospects.

It is said that this is the direct reason for Shengquan Group to carry the graphene dyeing textile industry.

Tang Yilin told the reporter that before the lock on the textile industry, Shengquan Group had tested the application of graphene in many fields such as wear-resisting and refractory materials. Because the preparation cost of graphene is extremely high, the quantity of raw materials is very sensitive to the rise and fall of product cost. After calculation, the best economic benefit cannot be obtained. Considering that the textile industry is a mature industry, the integration of industry resources is convenient and easy to get started. Quick effect, combined with the multi-functional characteristics of graphene's infrared heating, warm and breathable, antistatic, antibacterial, etc., is known to the world earlier, and it is used in daily life with people who are interested in new technology products. The closely related textiles and apparel sector is more responsive to consumers and the market outlook should be better.

“Graphene inner warm velvet is produced by blending and spinning biomass graphene uniformly in polyester blank sections. The series of graphene composite multi-functional inner warm velvet has been developed, which makes full use of renewable low-cost raw materials. Material resources, the magical function of graphene is fully displayed in the fiber, and a new high-performance, high value-added textile product has been obtained." Zhang Jinzhu, chief engineer of the new material of Shengquan Group, expressed the performance of graphene inner warm velvet.

The reporter noted that the expert group pointed out in the acceptance report that the biomass graphene inner warm velvet is used as a filling material in quilts, sleeping bags, down jackets, pillows, cushions, shawls and other textiles. It has a light, delicate feel, soft and warm. Good, light weight, antibacterial and antibacterial, low temperature far infrared, antistatic and many other excellent functions. The development of this project is of great significance and market value for improving the innovation ability of the textile industry and promoting the development of high value-added products.

It is not difficult to imagine that the birth of the new functional synthetic fiber material, or will become a strong competitor of the traditional warm material duck down in the apparel industry. As an industrial product, the inner warm velvet first has no seasonal restrictions such as duck down production and small output weakness; secondly, the warm velvet is a low-temperature far-infrared material, which can increase the body temperature by 5.5 degrees, and the moisture wicking ability is 4 times higher than that of duck down. In addition, due to the hollow structure, the inner warm velvet is also very breathable.

Go alone and wonderful

According to the reporter, the Shengquan Group, which currently has 50 tons of graphene capacity, has no plans to sell graphene.

"On the one hand, we want to use this precious time to carry out repeated tests on our graphene inner warm pile series products, and further improve the quality and performance through continuous improvement to ensure that the products will remain absolutely in the same category in the future. Competitive advantage; on the other hand, to prevent raw materials from being invested, there are unscrupulous merchants shoddy, abuse of graphene concept, resulting in the market 'premature failure.'" Tang Yilin said that to start a huge market, for industry leaders, It is an absolutely cautious thing and needs to be cautious.

According to Tang Yilin, after the news of the successful development of the biomass spring graphene in the Shengquan Group, many international clothing giants such as Nike have issued cooperation requests to Shengquan. Domestic leisure sportswear companies such as Li Ning also I am eager to try. In this regard, Shengquan took a very cautious attitude and did not officially start cooperation negotiations.

"Our attitude is very clear, and we will never choose our partners easily. We would rather not abuse them." Tang Yilin told the reporter that in many possible cooperation directions, like DuPont and Intel, the prominent parts of the terminal products are marked "Shengquan Biomass Graphene". The word "warm velvet" is an essential "prescribed action."

“The Group has established five marketing teams around the series of products and marketing of biomass graphene heating and velvet. It has set up 5 branches and registered trademark brands respectively. The first task within a period of time is to explore biomass. The marketing model of graphene inner warm velvet series products, among which the discussion of e-commerce model is the most important.” Zhu Qinghu, general manager of Shengquan olefin sales headquarters, one of the five branches, told the reporter.

"Sanquan olefins sales headquarters is mainly dedicated to the Santa Springs pillow that was just launched in December last year. It is the WeChat circle of friends marketing. It has sold nearly 2,000 in less than a month, with sales of nearly 1.5 million yuan." Zhu Qinghu It said that the product lines franchised by each branch company are slightly different, and the business model adopted has its own advantages. The market area also has some emphasis. For example, the next step of biomass graphene warming and velvet bedding will be heated in winter and the weather will be cold and cold. The southern region is the main market for the attack; while the casual series is the main outdoor sports market.

“The Shengquan Group, which is currently in the blue ocean area of ​​the graphene industry, is holding a good hand.” Li Fangyi, an academic member of the China Advertising Association and a well-known domestic brand marketing expert, believes that raw materials and products are absolutely scarce and unique. In the non-competitive state, as a company that has never been involved in the marketing of terminal FMCG products, Shengquan Group has enough time to calmly layout, as long as the basic skills such as product line design, brand definition, target market combing, etc. The sales performance is entirely possible; it is worth noting that because Shengquan Group is also a core raw material supplier, how to successfully control the raw material supply channels and supply rhythm, how to reasonably structure and strong partners such as Nike and Li Ning The way of cooperation will be a great test of the management wisdom of Shengquan Group.