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Preheat five days later, Alipay and CCTV Monkey Spring Gala program disclosed yesterday New Year's Eve Alipay red envelopes. It is understood that users watching the CCTV Monkey Spring Festival Gala, not only through the pay treasure å’» a å’» function repeatedly involved in each round of 100 million yuan cash red envelopes, you can also complete the task to share more than 200 million red envelopes. The industry believes that this year's Spring Festival Evening play behind the innovative red envelopes, Alipay is actually want to take a real relationship chain of red envelopes to get through social interaction. Alipay revealed that the user on the eve of the New Year's Eve as long as the Spring Festival Evening host with tips, open Alipay å’» a å’» can grab multiple rounds of red envelopes, each round of 100 million yuan. While the user å’» red envelopes, but also å’» Fukka, New Year's Eve before 24:00, as long as the collection of 5 Foka, you can share a total amount of more than 200 million red envelopes. This reporter found that this year is not the first time Alipay Chasing a red envelope economy, but this game has revealed Alipay mobile social payment ambitions. After all, Alipay Spring Festival Evening set together 5 Fukkatsu's core trick is to add Alipay friends. Allegedly, starting from January 28, users only need to add 10 new friends in Alipay to receive 3 Foucault cards. New Year's Eve evening, watching the vernacular å’» red envelopes at the same time, it is possible to ç¦ Fuka. The key is, to share with each other friends, exchange Foca, in order to more smoothly Fook cards. In recent years, through a combination of multi-line, creating section of marketing and other ways, the habit of mobile payment has gradually formed, Alipay began to add on the mobile payment, leveraging the Spring Festival red envelope, the user relationship chain to its own platform to become Alipay The core idea. Although Alipay is a veteran online payment brand, it is hard to break through in social interaction. Last year Alipay started to exert force in its scenario-related chain and tried to break the social ceilings through multi-platform resources such as Word of Mouth. This year, Alipay and Spring Festival Gala reached an exclusive cooperation, the former wants to take advantage of the Spring Festival Gala opportunity to achieve social relations chain accumulation signs. According to report, from January 23 onwards, Alipay distributed 19 consecutive fissionable business packages, according to Alipay revealed that the first day in the distribution of business Li Bao, a quarter of the users choose to grab the business package to share To Alipay friends or address book friends.
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