Foreign trade towns in Qingdao: Ligezhuang wigs exported to Europe and America

Guanfa, Taifa, Huatian vehicles... They may not be as famous as big companies like Tsingtao, Haier and Hisense, but their achievements in the industry cannot be unobtrusive, even in the international industry. At the leading level, they have one thing in common. They are hidden in the “unobtrusive” towns of the city. It is precisely because of their existence that they have improved the surrounding facilities, improved the employment level and promoted the local economic development. It is worth mentioning that the annual import and export volume of these small towns exceeds 50 million US dollars, and the development planning and supporting support policies are complete. Therefore, these small towns have been given a new title - a foreign trade brand town. Recently, the reporter visited the motor town in the city of Thonghong Beach in Chengyang, the wig town in Ligezhuang, Jiaozhou, and the trolley town on the west coast.

"Private Customization" mode leads development

Ligezhuang Town of Jiaozhou is mainly engaged in the production of hair products . It has a history of 30 years of development and has gradually formed a traditional advantage industry in the town. According to the statistics of the Hair Products Association, there are about 60 hair products enterprises in Ligezhuang Town, with an annual output value of about 1.8 billion yuan, and 30,000 people.

According to Zhang Kunjun, chairman of Qingdao Guanfa Hair Products Co., Ltd., there are about 200 hair products factories and foreign trade companies in Ligezhuang Town, 90% of which sell goods through cross-border e-commerce. The reason why Qingdao can make the industry so big, The reason is that Qingdao has a complete hair product industry chain, which is unique in China. In addition, "foreign countries have a large demand for wigs . In their eyes, wigs are like women's decorations. There must be several pieces to complete." The integrity of the industrial chain and the demand of the international market prompted Li Gezhuang Zhenfa The development of products.

It is understood that in this year's world economy is weak, China's import and export enterprises have repeatedly suffered setbacks, the export of hair products has not declined, but has grown against the trend, which fully shows that the industry has broad prospects for development.

The result of achieving contrarian growth is inseparable from the company's own efforts, including in business innovation. Yang Zongyao , a salesman of the crown power generator, told the reporter and said, "This is an order from Belgium. The order requires a wig to be 'piano color'. After the wig is finished, we will send it back in the form of a courier." Incorporating "Internet +" and innovating "private custom" mode, under the premise of quality assurance, we can meet customer needs in many aspects, thereby expanding the market and enhancing brand awareness. It is understood that Guanfa currently sells half of its products from “private ordering”. The main consumers are high-end blacks in Europe and America, with annual sales of 60 million yuan.

Yu Bo, director of the Economic and Trade Office of Ligezhuang Town, said that with the development of small town hair products, the surrounding facilities have been gradually improved, which has also turned local residents from farmers to workers, improved living conditions and promoted regional economic development.

Based on high quality innovative products

Trolley, a thing that can be seen everywhere in the farmer’s home has been sold overseas and has become one of the “main force” of the city’s foreign trade export . The West Coast Yinzhu Town is a gathering area for the trolley manufacturing industry in our city. It is called “cart town” and has a series of industrial chains such as complete vehicles, wheels, rubber and painting. It has a history of more than 30 years and has an annual production capacity of 12 million units. With an annual output value of more than 7 billion yuan, it is distributed in more than 100 countries and regions, accounting for more than 30% of the world market share.

Dazzling data is inseparable from leading companies such as Taifa Group and Huatian Vehicle. China can occupy the vast market in the trolley industry, and it also reflects the advantages of the industry. For the trolleys with lower technical requirements, quality is the key. When visiting the Taifa Group, the reporter saw the African Mali businessman Sheila who came to talk about cooperation. He met Taifa in the Canton Fair. He has his own trolley brand and can sell 50,000 units every year. The reason why he wants to Taifa cooperates because Taifa can guarantee the quality of its products, which is the biggest attraction for him.

According to statistics, in the first 11 months of this year, the “handcart town” import and export trolleys were 520 million US dollars. Liu Zhijun, general manager of Qingdao Huatian Vehicle Co., Ltd. told reporters that "the import and export volume has declined year-on-year due to the decline in world raw material prices, but the number of imports and exports has not changed, so the overall impact is small."

For the future development of the industry, under the premise of ensuring quality, we must actively explore innovation and enhance technicality in order to break through the industry and promote development. Liu Guochun, director of the Yinzhu Street Economic and Trade Center, said, "Accelerating the agglomeration of enterprises in the industrial chain can strengthen communication between enterprises. At the same time, the competitive relationship will also stimulate innovation and promote the development of the industry."

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Qingdao Motor Town: every second of competition

Tanhongtan Street is a town dominated by traditional industries and is also the main area of ​​Qingdao Rail Transit Industrial Development Zone. CRRC, Zhongche Limited and Bombardier are leading enterprises in rail transit. In 2015, these three enterprises realized an output value of 52 billion yuan. The tax revenue is 2.7 billion yuan, and the entire industrial development zone accounts for 66% of the national EMU share, and urban rail metro vehicles account for 25% of the country. "Relying on the development of these large enterprises, the supporting facilities around the town have gradually improved, and about 20,000 people in the local area have been engaged in related industries. The living standards of the residents have been significantly improved, which has promoted the local economic development." Tenghongtan Sub-district Office Director Zheng Dejia said.

A few days ago, the Qingdao Municipal Bureau of Commerce announced the list of foreign trade brands and listed the streets of the Honghongtan as “motorized towns”. The local GDP increased from 14.6 billion in 2010 to 73 billion in 2015, an average annual increase of 12.8%; foreign trade import and export increased from 1.249 billion in 2010 to 2.4 billion in 2015, the import and export of rail transit industry The amount is expected to be over US$1 billion for the whole year, accounting for 42% of the total import and export of the whole street. In recent years, the rapid development of the town is inseparable from the local leading enterprises.

Mr. Dou, Director of Corporate Culture Department of CRRC Sifang, told reporters that “Since the company was established in 1900, it has created many first-class achievements at home and abroad. In 2004, the company entered the “high-speed rail era” and began to actively research and develop independently. The high-speed EMUs that are driven out here account for 43% of the national total."

The achievements are closely related to the level of independent research and development of the company. It is understood that the CRH380A high-speed EMU developed independently by the company serves high-speed railways such as Beijing-Shanghai and Beijing-Guangzhou, and has created the highest speed of the world railway operation test of 486.1 km/h.

At present, CRRC Sifang has a production capacity of “four days and three columns”, which is not only for the domestic delivery of EMUs, but also for international transportation. Minister Dou said that as an important export base for national rail transit equipment, nearly 4,000 export orders have been signed and exported to 20 countries and regions around the world. Among them, CRH380A, which was independently developed, has become a high-speed rail diplomatic card for China, and is used as a “sample” for products to be introduced to the world. China's motor trains occupy a leading position in the world, and they also have unique advantages in terms of foreign trade exports. Due to China's vast territory and complex geographical environment, the trains produced must take into account the harsh environment such as high cold and windy sand. This is a very strict technical requirement. After a long and long-distance operation test, the technology is gradually improved and the product quality is improved. It can be guaranteed. At the same time, in order to facilitate the export of trains, China provides a “one basket” full service to buyers. This is the only one in the world. The existence of these two has accelerated the pace of China’s exports to the international market.

With the development of the rail transit industry, enterprises in the industrial chain are accelerating their gathering, and the supporting facilities are gradually improved, which has improved the employment rate and living standards of local residents and promoted local economic development. Zheng Dejia said that the future of the city will also rely on the development of the rail transit industry to expand the development of the tourism industry such as the rail transit museum.