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BALALA (Bar la la) is the world's leading fashion brand chain. Derived from one of the world's leading scholarly dance, the most popular music and international trends of the season is the design inspiration of BALALA, BALALA means music and trend. The pursuit of high quality of life has always been a woman's basic requirements, BALALA is not only concerned about our dress, changing the concept of a woman's life, it is to provide a new design and higher quality products. BALALA is not only uniquely dynamic design customers get the favor, it is superb technology, scientific management and advanced market operation, the brand partners and consumers to provide quality satisfaction services. BALALA brand to fashion elegant, modern style of leisure success won the global women's unanimously favored at the same time, BALALA combined with the Chinese market, the fastest design to quickly pass the latest international trends in Europe and South Korea, so that fashion, love fashion, the pursuit of personality fashion Women, there are new, beautiful and ahead of the beautiful. The target market is located in the sunshine and vitality of urban women 20-38 years old. With the advent of personalized consumption, brand image passed the brand personality, consumers have become the core factor in the choice of clothing. Young people between the ages of 20 and 38 are the most individualized consumers. Although the consumer spending power in this age group is not the strongest, the consumption frequency is the highest. They usually pay more attention to the style, quality and brand feeling. They are the main mid-range or high-end brand clothing consumption. They are longing for true self, sometimes willing to follow the crowd, the pursuit of the trend.