Shenzhen "Pink Blue" brand women's rapid development

Mentioned in Shenzhen "BBLLUUEE pink blue" women's rapid development in these two years, the apparel industry peers surprised at the same time often accompanied by more doubts: so bright colors and ambiguous market positioning, "BBLLUUEE pink blue" why Rapid access to market recognition, a crisis in the dark horse? "BBLLUUEE Pink Blue" was established in April 2006, which is the stage of industrial policy adjustment in Shenzhen. A large number of Shenzhen garment enterprises went bankrupt or relocated in 2006 and 2007, followed by more apparel companies in 2008 and 2009. Ups and downs in the financial crisis ups and downs ... ... "BBLLUUEE pink blue" was born and grew three and a half years, always seem to be able to excel, made surprisingly peer sales, "BBLLUUEE pink blue," General Manager Li Feiyue To sum up, everyone's doubt is the success of the pink blue: the bold use of color to gain the customer's rapid awareness of a wide range of product design to win market recognition. Li Feiyue is learning music, 29-year-old clothing sales started into the apparel industry, 30-year-old began to learn fashion design. It is this experience so that he does not have the design constraints of the rules and regulations. After the initial formation of the first season of blue powder, Li Feiyue found that black and white ash is too much. This color is very difficult for a new brand to attract the attention of customers. He added four vivid colors of red, blue, green and purple , Did not expect, popular after the launch of color products. "Cause concern", the concept originated from many years of Li Feiyue clothing sales experience, or even music education and stage performance of 30 years of experience. From the "cause for concern" this point, the color products and blue and white-based store decoration this idea will undoubtedly determine the initial success of the pink blue. But only the concern is not enough, a new brand but also from all types of brand positioning of the customers to attract all types of customers, "BBLLUUEE pink blue" think of a wide range of positioning: the basis of the classic elegant femininity Multiple coexistence of the design style positioning. The same is true for age positioning, neither young 20 years nor mature 40 years old, but rather in the middle of the 25 to 35 years old transboundary age positioning. This attempt made the pink-blue guest groups wide and the pink-blue products adapted to a wide range of colors: All types of malls were quick to accept pink blue, whether they were college students in their 20s or nearly 40 City white-collar workers can find the right product from the pink blue. Perhaps more people like Li Feiyue found the same phenomenon: the mother and daughter compete for the same clothes, mature women pay attention to taste at the same time, I hope younger, and young women in the fashion at the same time want more elegant. However, it is not something that everyone can find and translate into a design idea and business opportunity, and Li Feiyue discovered, tried and persisted. Although there is still a lot of controversy about the color and positioning of "BBLLUUEE Powder Blue", it is undeniable that the sales of "BBLLUUEE Powder Blue" are continuously increasing. Speaking of the follow-up development of "BBLLUUEE Pink Blue", Li Feiyue put it more firmly: the diversification of style of dress will surely become a fashion trend, which will inevitably subvert the traditional design concept, which is popular diversification and consumer diversification Caused by Blue powder to go their own way, there must be something different, we must adhere to their own thinking. Adhere to, for its continued efforts and continue to integrate new ideas, "BBLLUUEE pink blue" will be able to walk out of a unique sustainable development of the brand. Color, attention, diversity, cross-border, persistence, innovation ... There are many words to clarify the rapid development of "BBLLUUEE Powder Blue" women's wear in Shenzhen, but these are extrinsic. During the interview, we saw a clear idea of ​​entrepreneurs, feel the confidence and cohesion of "BBLLUUEE pink blue" team, which is the real reason for "BBLLUUEE pink blue" constantly upgrading, development and progress?