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September 9, 2009 For Hong Kong Rabbit Mark International Group Co., Ltd., is a happy day. At 9:00 AM, Mr. Lu Peiqiang, chairman and CEO of the company, announced that the "CENKE Pure" brand was officially launched. All staff in the company impassioned atmosphere ushered in a new hope, a new brand. "Pure can" originated in Milan, Italy, is a pure European-style children's clothing brand. After many efforts, the company has finally gained the rights to operate in the Asia Pacific region in September 2009. Pure brilliant color-based, highlighting new bright, stylish and comfortable brand personality. In the brand personality, and Rabbit Mark brand has good complementarity. "Pure can" as a fashion children's clothing Milan, Italy, at the same time has a long history of the brand. Her heritage of more than two hundred years of classic children's clothing culture, will be rich in Italian fine, gorgeous style and interesting life style and free soul art perfect combination. "Pure can" Positioning 3 - 12-year-old fashion, quality life of high-income family children. High-grade cotton-based materials, combined with knitted and windbreaker fabrics, into a new sports fabric, highlighting the natural, comfortable and stylish brand personality. Pure can be a pure European descent children's clothing brand, now landed in the Chinese market. She will be unique Milan clothing style combined with the Chinese children's way of life, to bring a special, fresh, sweet, different taste of the dress concept. Brand introduction "CENKE pure can", a unique perspective on the interpretation of a new generation of children's creative life. Will be rich in Italian fine, stylish style and modern domestic city children's life style perfect combination. Focus on innovative design, comfortable clothing, colorful colors and reasonable prices, as well as perfect, meticulous quality care, to urban children a special, fresh, sweet, different taste of the dress concept. Brand Name Brand name: CENKE Chinese translation: Pure Brand Origin: Italy Milan Brand character: Novelty Bright and comfortable Brand style: Bright and colorful style of the fashion capital Natural and comfortable quality care Brand idea: Release the child's nature Reduce the growth (Care from the child's clothes) Brand Target groups: 3-12 years of age Main colors: bright yellow, Italian blue, fluorescent green, pink, the main colors Main fabrics: high-grade pure cotton-based materials, Combination of knitted and windbreaker fabrics, into the new sports fabric, highlighting the new colorful, stylish and comfortable brand personality. Brand Story: 18th century Milan, Italy, war years after year, young and strong are enlisted, leaving only women, children and the elderly to stay home. Due to shortage of supplies, children's clothes are according to the style of adult clothes, adults at home patchwork made of cloth. Four seasons are a uniforms, to the winter, the cold was shivering. After a nun called Cenke discovered, decided to find ways to help these poor children. She organized all the nun in the Milan Cathedral and got a lot of cloth left for military uniforms. In order to make these coarse cloths to be able to keep warm little clothes, they racked their brains to change the sewing method. Day and night to make a lot of sets of small cotton clothes, and then the green and blue "children's clothing" to door-to-door, so that children have their own winter clothes. Two hundred years have passed, Milan, Italy has long been far away from the war. The way the nuns sew children's clothes has been handed down from generation to generation. Descendants commemorating the dedication of the nuns Cenke made for the children, specifically named for such style of clothing "CENKE". Experienced the vicissitudes of life, pure may have evolved into a new bright, stylish and comfortable clothing style, highlighting the strong Milan style.